Sign up to save your podcasts
Or
Share ARGs: The Secret Sauce of Portal's Marketing with Jeep Barnett
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
ARGs: The Secret Sauce of Portal's Marketing with Jeep Barnett
Episode 221 of Crowdfunding Nerds is here, and it's a game-changer! Ever wondered how alternate reality games (ARGs) can skyrocket a game's success? Or how a viral phrase like "the cake is a lie" came to be? Join us as we dive deep into the world of game development with the legendary Jeep Barnett, known for his work on the Portal series at Valve.
Jeep shares his journey from video games to board games, revealing the magic behind ARGs that captivated players worldwide. Discover how these interactive experiences not only built hype for Portal but also drew parallels with crowdfunding strategies. We explore the risks and rewards of ARGs, their impact on community engagement, and how they mirror the crowdfunding landscape.
Tune in for a fascinating discussion on the evolution of game
marketing, the art of player interaction, and lessons learned from Jeep's ventures, including a Kickstarter project. Don’t miss this episode packed with insights and secrets from the gaming world!
Links to Check out:
Website: https://www.jeepbarnett.com/
Game: https://ssaangn.com/
Jeep Barnett English Stuff - https://www.youtube.com/watch?v=lx5AEI96l3U&list=PLfc4w03gYBcN9dLQcjXO-MIRKbgkewRYs
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
Stay Nerdy!
View all episodes
By Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond!
4.7
1212 ratings
Episode 221 of Crowdfunding Nerds is here, and it's a game-changer! Ever wondered how alternate reality games (ARGs) can skyrocket a game's success? Or how a viral phrase like "the cake is a lie" came to be? Join us as we dive deep into the world of game development with the legendary Jeep Barnett, known for his work on the Portal series at Valve.
Jeep shares his journey from video games to board games, revealing the magic behind ARGs that captivated players worldwide. Discover how these interactive experiences not only built hype for Portal but also drew parallels with crowdfunding strategies. We explore the risks and rewards of ARGs, their impact on community engagement, and how they mirror the crowdfunding landscape.
Tune in for a fascinating discussion on the evolution of game
marketing, the art of player interaction, and lessons learned from Jeep's ventures, including a Kickstarter project. Don’t miss this episode packed with insights and secrets from the gaming world!
Links to Check out:
Website: https://www.jeepbarnett.com/
Game: https://ssaangn.com/
Jeep Barnett English Stuff - https://www.youtube.com/watch?v=lx5AEI96l3U&list=PLfc4w03gYBcN9dLQcjXO-MIRKbgkewRYs
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
Stay Nerdy!
More shows like Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!
View all
The Dice Tower
1,142 Listeners
Ludology
344 Listeners
The Secret Cabal Gaming Podcast
784 Listeners
Social Media Marketing Podcast
1,448 Listeners
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
339 Listeners
The Board Game Design Lab
201 Listeners
Talk Cardboard
129 Listeners
So Very Wrong About Games
293 Listeners
Board Game Barrage
407 Listeners
Think Like A Game Designer
82 Listeners
All-In with Chamath, Jason, Sacks & Friedberg
9,189 Listeners
Consider This from NPR
6,062 Listeners
Board Game Binge
4 Listeners
Board Game Hot Takes
180 Listeners
Fun Problems
16 Listeners