Brave UX with Brendan Jarvis đŸ‡ș🇩

Ari Zelmanow, PhD - Becoming a More Influential Researcher


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Ari Zelmanow shares insight into his life as a police detective, how he transformed into a PhD and then UX researcher, and how researchers can become strategic partners.

Highlights include:

  • What insight did your time as a detective give you into your fellow humans?
  • How do you communicate the value of research to the business?
  • What is the most impactful way to present research findings?
  • Why is it important to associate a level of certainty with research findings?
  • What is the most important thing for researchers to focus on right now?
  • ======

    Who is Ari Zelmanow?

    Ari is he Head of UX Research at Twilio, where he leads the ‘small but mighty’ research and research ops teams for the industry-leading platform that efficiently powers customer engagement, marketing and innovation.

    He is also the Managing Director of Customer Forensics, where he helps companies to capture and keep more customers - informed by his time in the research field, and former life as a metropolitan police detective.

    Ari has also held a number of senior research roles, including as vice president of analytics, research and insight at Gtmhub, As a UX research manager at Indeed, a director of analytics, research, and insights at Panasonic, and as a UX and Market Research Lead at Twitter.

    Complementing Ari’s decade of experience as a police detective and years in the field as an applied researcher and research manager, he holds a Bachelor of Arts in Liberal Studies, a Master of Science in Criminal Justice, and a PhD in Cognitive Psychology.

    ======

    Find Ari here:

    LinkedIn: https://www.linkedin.com/in/zelmanow/

    Personal website: https://arizelmanow.com/
    Customer Forensics: http://customerforensics.com/
    Blog: https://zelmanow.medium.com/
    X: https://twitter.com/arizelmanow

    The Influential Researcher course:

    https://maven.com/interrogate/the-influential-researcher

    ======

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    Follow us on our other social channels for more great Brave UX content!

    • YouTube: https://www.youtube.com/TheSpaceInBetween/
  • LinkedIn: https://www.linkedin.com/company/the-space-in-between/
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  • ======

    Hosted by Brendan Jarvis:

    • LinkedIn: https://www.linkedin.com/in/brendanjarvis/
  • Website: https://thespaceinbetween.co.nz/
  • Twitter: https://twitter.com/brendanjarvis/
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