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Aris Yeager known as the rich European kid on TikTok, shares his journey from creating a viral character to building a startup called Storytime. He discusses the importance of personal branding, networking, and the challenges of content creation. Aris emphasizes the need for consistency and innovation in content, the balance between business and creativity, and the highs and lows of the startup world. He also explores the future of influencer marketing and the significance of niche content.

Chapters:
00:00 The Rise of a Viral Character
03:11 Building a Personal Brand and Networking
05:53 Creating a Marketplace for Influencers
08:56 Navigating the Challenges of Content Creation
12:02 Balancing Business and Creativity
15:09 The Startup Journey: Highs and Lows
18:08 The Future of Influencer Marketing

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