In this episode of The Bernie Show, Bernie Miklasz steps away from Cardinals talk to spotlight the St. Louis Blues: the franchise that, in his words, sets the gold standard in St. Louis sports.

Bernie breaks down how the Blues’ leadership, transparency, community connection, and entertainment value make them a model organization. From Doug Armstrong’s fearless moves to Tom Stillman’s committed ownership, discover why the Blues have built unmatched fan loyalty. Plus, Bernie contrasts their success with the Cardinals’ struggles to modernize and engage.

00:00 – Bernie Intro & Housekeeping

00:47 – Why Bernie is focusing on the Blues

01:30 – The Blues set the standard in STL sports

02:35 – Blues’ unmatched fan connection

04:10 – The Blues as a family, not just a franchise

06:05 – Doug Armstrong’s honesty and transparency

09:27 – The Blues’ effective messaging vs. Cardinals’ struggles

10:50 – Blues’ modern branding

11:50 – How the Blues balance old-school legacy and modern trends

15:13 – The simplest Blues secret: they make it FUN

17:01 – Cardinals hiring outsiders to “fix” fan engagement

19:37 – Why the Blues never forgot sports = entertainment

22:00 – The iconic Blues jersey rebrand

23:50 – Doug Armstrong’s fearless moves & offer sheet heist

25:30 – The controversial Montreal trade for Logan Mailloux

28:37 – More aggressive Army moves

31:15 – Final praise: Blues’ relentless commitment to fans

32:47 – Closing thoughts & 4th of July send-off

Learn more about your ad choices. Visit megaphone.fm/adchoices