Around the Workstand

This week, we have a few topics we don't talk about very often but they are none the less quite helpful.

• Buy Local Now 
  • Yes, this is free to any bike shop - no SmartEtailing subscription required
  • Why do we offer this for free - is there a catch? 
  • Why should a retailer use the service? 
  • Compatible POS Systems
• Did you know we will do a free website review for you?
  • Just fill out this form and our Client Success team will take it from there.
  • Audit the site and provide a list of suggested improvements and links to resources to help you complete those changes
  • Content, best practices, accessibility 
  • As always, there’s also help available if you want to delegate the work
• Tech Tip:  Using URL Directories in Advanced Page Settings to more accurately describe your page content
  • Responsive pages, Form pages, Locations
  • Choices include - articles, buyers-guides, coupons, faq, jobs, events, and more
  • Makes pages just a little more dialed for search engines
  • https://mark.smartetailing.net/about/about-the-bike-shop-pg145.htm

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

Sorry about the little bit of static toward the end. 

• New Santa Cruz bike launch today - complimentary content available, fill out the form and we’ll update your website for you https://www.smartetailing.com/santa-cruz-skitch-2023
• Snow sports? You’re probably receiving this product now - start making a plan for your website
  • Homepage update, services, email + social marketing 
  • Consider our Snow Sports Catalog if you aren’t already subscribing
• Tech Tip: Google Calendar integration - the 4th most viewed How To video in the last month!
  • If you already use a Google Calendar to manage events or rides or whatever, why not simply add that calendar to your website? It’s easy.
• Bonus Tech Tip: Our new Risk Review notification.
• Eating some good food during a visit to Alabama!

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

Hard to believe we're already half way through August!

• We got lots of questions about our email last week!
• New electric bike content live in the library - E-bike accessories
  • Really highlights the evolution of our complimentary content
• Update to the optional Colorado Retail Delivery Fee
• Trek Supercaliber content live in the library 
  • We worked with Trek to create the content, although it did not become a trek connect retail marketing campaign, we do have it available for retailers to install to promote the bikes. 
• Tech Tip: Catalog Sections and the View More… button
  • Don’t use that button link for anything else, you’ll regret it!
• https://www.food.com/recipe/baked-mac-n-cheese-sriracha-505226

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

Happy Tuesday!

• Look out for our email about some exciting news coming soon!
• We talk a lot about marketing, good content, etc but there are suggested steps that make a difference so let’s look at those so we don’t inadvertently encourage you to get ahead of yourself.
  • Commerce-enabled website in place and dialed
  • Website actively managed - updated regularly, information helpful to your customers
    • This is when the content we so often speak of first comes in
  • Help your customers shop the way they want for the products they care about
  • Stay top of mind for your customers - automated email campaigns based on purchases
  • Market to your existing customers - promotional email marketing campaigns
  • Take advantage of free shopping functionality from Google
  • Allocate monthly budget for paid ads
• NBDA webinar encouraging retailers to use ecommerce and technology - Specialty Bicycle Retail Study Webinar
  • Statement from a presenter, "See your website as another salesperson, makes the cost seem much more affordable. Part of your sales force. Website needs to be as current and up-to-date as your salespeople. What do you need to move? What's new? What is most profitable?"
• Tech Tip: Payment Methods - more is better for consumers
  • WePay, PayPal, and Klarna work well together

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

It's Tuesday and it's August! Plenty to get to today so let's go!

• Santa Cruz Stigmata launch today
  • Complimentary marketing content - opt-in https://www.smartetailing.com/santa-cruz-stigmata-2023
  • Supplier Sync reminder 
• It’s August…should you be thinking about the holidays? We recommend it
• Staff Picks Premium Content
  • Great durable content - easy to update, great for SEO, fun way to showcase your team’s expertise 
  • Excellent link destination for marketing year-round 
• Tech Tip: New Feature shows which Footer and Banner is currently live
  • Seasonal swaps
  • No longer have to check in site settings to confirm 

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

There is a lot going on this week!

• Free Homepage Makeover email - wow, what a response!
  • It's too late to get one for free but take an honest look at your homepage and if it isn't great, let us know!
• Ibis Cycles Summer Sale Homepage Banner
• Santa Cruz Supplier Sync
  • https://www.smartetailing.com/santa-cruz
• Communicating in-store pickup times and setting appropriate expectations 
  • https://blog.smartetailing.com/order-pickup-communications
  • Post order notices 
    • Shopping Cart Page Message 
    • Order Confirmation Page Message
    • Record In-Store fulfillment 
  • Things have moved around in site manager since the video was produced - don’t forget to use Site Manager Search to easily find specific sections in site manager.
• Tech Tip: Closeout vs Sale - If a product is marked as a closeout, it will only display in-stock variations. With plenty of inventory in the system, you may not be thinking about closeouts in this way but if you expect to see warehouse stock or unmapped variations of a product but don’t, confirm that it isn’t set to be a Closeout in Your Items. Closeout can be set by manually checking the Closeout box or by your POS System if the end date for a sale is 01/01/2049.
  • Default is that Closeout is enabled in Stock Status Management
  • Disabling this feature allows you to have some flexibility with the label placed on sale items

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

We're trying out also offering 10-Minute Tuesdays as video now. Of course, if you like the audio-only version, it will still be here every week but if you'd like to see us talking, you can now find that on YouTube.

• This time with faces!
• We got to visit in person last week at the Client Success Summit
  • That team is always working to get better
  • After-ticket surveys are important and appreciated
• How can we help you move your in-store inventory?
  • Built-in tools
    • Enable your shopping cart 
    • Pending mapping maintenance
    • Leverage complementary content
      • Brand sale pages 
    • Google Local + selling on social 
    • Let folks know how convenient it is to see what you have available and shop with you
• Tech Tip: Stock Status Labels work in conjunction with POS Import and Display Rules
  • Most useful for products on order/back ordered

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

This week, the brand-level sales trend continues with new and existing sales being extended. We've got assets for many of these events so, if you haven't opt-in yet, check in the library (Content > Page Editor > Page Library) or let our Client Success team know you need a hand. There's more too! 

• Big sales continue - QBP brands et al
• An emerging issue - more email providers such as Google, Apple/iCloud, are beginning to require domain verification records to be included in DNS settings. 
• Tech Tip: Supplier Promotional Pricing
  • Only affects Supplier Sync items that aren’t already mapped to your POS data
  • Merchants should update their POS pricing for sale items
  • General sale prices reminder - use the price resources your POS vendor provides

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

Happy 4th of July next week! There will be no 10-Minute Tuesday next week.

• Direct mail - Listen to the webinar with Lauren Webb, Marketing Agency Director at SmartEtailing, and Ryan Atkinson, President + Co-owner of SmartEtailing
• GA4 Paid Migration offering
  • One-time $375 fee
  • GA4 Migration
  • Build out of standard reporting
  • GA4 tracking code added to your SmartEtailing website
  • 1 hr meeting with agency ads team member for a tutorial and basic tips on using GA4
• Site Manager Search will make your life easier
  • How To Video on using Site Manager Search
• Tech Tip: Home Screen - Key Tasks and Recommended Tasks - our merchants often expect us to know things that are difficult to know for so many retailers across North America - What isn’t displaying on my site? Why didn’t anyone tell me that XYZ isn’t configured? These suggested tasks can actually help with many of those questions even if we can’t physically triage every detail on every site.
• No 10-Minute Tuesday next week - Happy 4th!
• Snacks - to hot dog or not hot dog 

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

We have a lot to get to this week that should help manage your website so let's get to it.  Also, snack talk ended up extending this episode, sorry (not).

• Welcome back after a long weekend - Juneteenth 
  • As a company, we’re donating to Black Girls Code https://wearebgc.org/
    • Provide black girls with computer programming and technology education 
• Migrate to GA4 reminder
  • Migration guide for beginners 
  • This isn't a SmartEtailing thing, but rather a Google thing. 
• From the Client Success team:
  • Missing/Mismatched SKUs
    • Why do they need to be dealt with/deleted?
    • How to do that - POS Sync Management 
  • Catalog Indexing
    • Structure changes
    • During/after POS Sync processing
    • Product List vs Product Detail pages
• Tech Tip: Third-party apps and code snippets that require access to your site HTML - sometimes people are concerned that they won’t have access to the HTML
  • Settings > Marketing > Custom Tags
  • Page Level scripts and CSS - Page Settings
  • HTML page block
  • Settings > Catalog settings - Shopping Cart Page Message AND Order Confirmation Page Message
  • DANGER!
    • Spiderman reference: with great power comes great responsibility - we don't support, edit, or troubleshoot HTML, JS, or CSS custom code. Use these sections at your own risk.
• SNACKS - road riding perks = gas stations
  • discovered blue raspberry lemonade Swedish fish this weekend 

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].