Around the Workstand

There is a lot going on this week in the SmartEtailing world. Let's get to it!

• TrekFest extended
  • Our team took care of installs based on a list we received from Trek
  • Updated landing page live in the page library - Sales and Promotions folder 
  • How To: Holiday Library Content - find, preview, and install holiday content - this works for any library content in Page Editor
• Santa Cruz factory sale extended
  • Pricing - if you want to maintain the sale price on your website, make sure your POS is up to date
  • Welcome to continue using the complimentary content as well - live in the library 
  • How To: Holiday Library Content - find, preview, and install holiday content - this works for any library content in Page Editor
• Marketing tip of the week
  • Keep the top of your homepage up to date with a clear call to action
  • We can help with that! Busy Season Special promo for our Maintenance Program and Homepage Makeover - save $300!
• Tax Jar Integration is live - connect your SmartEtailing site directly to Tax Jar
  • includes remittance 
  • Tax jar subscription is $19/mo
  • We don’t send pick up in store orders to Tax Jar
  • More info in the Help Center 
• Don’t forget about the Site Manager search - with the new changes to where everything lives in the Site Manager, use the search rather than click around.
• Supplier settings - brands that have programs to send shoppers your way
  • Giant, LTP Sports, QBP
  • Enable in Supplier Accounts
• Direct Mail is not only still a thing, but it also delivers results!

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

J&B Drop Shipping is live! If you don't already have a SmartEtailing website, use this form to get started with a special promotion.

If you have a SmartEtailing website but are NOT at the Professional package level, email Client Success to upgrade to Pro, it's required to use J&B Drop Shipping. 

Already at Pro? There is no additional cost to enable J&B Drop Shipping. Fill out this form and we'll handle the rest. 

Limited use discounts allow you to set some limits on the number of times a discount can be used.

Site manager settings update

• Website configuration and page editing tools have moved to Settings
• Utilize site manager search while you’re getting used to the changes

Spring sales extending?

• If you opted into having our team install a brand’s national sale content on your website, we’ll reach out to ensure you want to extend it as well
• Don’t forget to tell your customers!

Tacos or burritos? Well, it's Tuesday so Taco Tuesday for the win.

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

Google Ads is often a key strategy for bicycle retailers with sales growth goals.
We have our own three-person team in our marketing agency who manage paid ads campaigns for SmartEtailing retailers. The leader of that team, Matt Viara, joins Up Next today to talk about his work and how Google Local Inventory ads can be a game changer for local retailers.

Spring Sales continue to show strong results.

Don't forget about migrating your Discounts to your upgraded Discounts feature. 

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

Paid Google Ads are perhaps the most effective way to reach new customers and engage existing customers expressing the intent to purchase. We have our own three-person team in our marketing agency who manage paid ads campaigns for SmartEtailing retailers. The leader of that team, Matt Viara, joins Up Next today to talk about his work and how Google Local Inventory ads can be a game changer for local retailers.

That is what's Up Next!

Google Merchant Center Setup
Google Shopping

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

We talked about the return, of sorts, of rental bike fleets and mentioned our Integrations page. You'll find rental management apps and much more there.

Automated emails can turn existing customers into repeat buyers more often with less effort.

What is in your POS system that isn't on your website? Use the 'Download Mapping Report' function in your POS Sync Settings.

Buy Local Now helps brands funnel their website traffic to local merchants. Buy Local Now is included in all SmartEtailing websites. If you are a merchant who doesn't have a SmartEtailing website, you can set up a free Buy Local Now account. But really, you should have a SmartEtailing website. :) Email [email protected] if you want to learn more about either path to Buy Local Now.

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

Having good payment options for your customers at checkout can increase conversions. Start with WePay and add PayPal and Klarna for maximum versatility.

Catalog health matters and it starts with good POS Sync management. Let Supplier Sync do its thing rather than manually importing catalog items whenever possible.

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

We've got an excellent direct mail program going and it's seeing success. We are working with the Bike Coop and NBDA so if you're interested in using direct mail to grow your sales, reach out to your agency rep (if you're using our Maintenance, Marketing, or Partner level marketing programs) or email Lauren Webb to get started.

Trek, Specialized, Santa Cruz, and Cannondale all have promotional activities going and we've got great content for your website. Look for email communication from the brands and from SmartEtailing to take advantage of the associated marketing assets.

Of course, it's one thing to have great content but to fully exploit it, you should be engaged in driving traffic to that content via email marketing, social posts, and paid advertising. Not sure how to do all of that? We can help. Email Mark Still for more details.

The most common question we get from retailers is about website pricing. Keeping your POS data healthy is the best way to make website pricing easy and accurate.

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

Shipping Methods can become complicated. Let us know if you need help configuring yours.

Changes to Discount methods are coming so take a few minutes and get your Discounts migrated. Learn more about using new Discounts.

Spring sales are coming. Learn more about using Supplier Promotions.

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

Happy Valentine's Day!

We released an enhancement to Orders and Quotes that allow for internal notes to be added. You can see the updated options for both customer-facing and internal notes in any order and as you create new quotes.

The Discounts function has been updated and we're reaching out to those who have not migrated to the new Discounts tool asking them to do so by March 15th.

Don't forget to check out the helpful tips on the Home Screen when you log into your SmartEtailing site manager.

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

There is a lot going on this week!

Internal links on ecommerce websites can be effective in helping your customers find what they want and in helping search engines see the value you are providing to shoppers. It isn't uncommon for an ecommerce website to have hundreds or even thousands of pages when catalog pages are included. Internal links can make it easier for shoppers to see all that you offer.

We now offer a Dealer Referral! If you are a current SmartEtailing merchant and refer a friend who signs up for a new website with us, we'll credit your account up to $599.

We do quite a few custom projects from full site designs such as these - https://www.theloosewheel.co/ - http://pedalsport.com/ - to smaller projects that answer specific questions in your business. Let us know if you have an idea for your website.

The latest stats suggest that in 2022, 93% of all purchases - not all online purchases, ALL PURCHASES - began online. That is up from 85% in 2021. This seems to be the one pandemic-era surge that has not abated. It's growing! To capture more sales in your store, a great website is key.

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].