Around the Workstand

This week, we talk about important steps to take with your website now that we're deep into the holiday season.

If it's popular in the store, it needs to be represented on your website. What products are people asking about, what is your staff hearing on the floor, and what do you want shoppers to know about when they find your website? Seasonally relevant content helps too so use the great landing pages and homepage graphics we have pre-designed for your use. Help Center: Using Page Editor  Video: Finding and installing Library Pages

Pricing is a critical issue especially when you're having the first sale in a while after the pandemic years. Be sure your Point of Sale pricing is updated and accurate so that the website will have the latest information. Help Center: Custom Prices & POS Sync

Shoppers have embraced the Buy Now, Pay Later model and you have those options available on your SmartEtailing website in the form of Klarna and PayPal financing. If you haven't set those up, it's not too late to engage one or both options. Help Center: Klarna & PayPal  Market Watch Article on Buy Now, Pay Later growth

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

Here's a new twist on our Up Next podcast that hopes to provide some quick, actionable tips every week.

This week we introduce this new type of Up Next episode.

The first big note is that our Client Success Team has extended their support hours and will now be available from 7:00am - 6:00pm MST.

We talk about retail trends and mention an article Ryan Atkinson shared with us this week from the National Retail Federation that suggests an optimistic holiday shopping season.

We also touch on holiday marketing on your website and on social media. Make sure you're promoting the categories and services that matter, front and center on your website. Is gravel your thing? Or eBikes? Make sure that is obvious to your website visitors. What is your staff riding? You and your staff are trusted members of your cycling community and are probably asked for your opinions hundreds of times a month. Sharing that on your website with a Staff Picks section or landing page is a great way to leverage that experience and trust for those customers who haven't been to the store yet.

Holiday Premium Content
November Marketing Content Blog
Holiday 2022 Content Blog

Let us know if you have questions we can answer on 10-Minute Tuesdays or in our regular Up Next episodes. You can reach us at [email protected] or [email protected]. 

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

Welcome to the Q3 2022 Features and Enhancements Spotlight.

We released some exciting new features and enhancements for SmartEtailing website clients in the third quarter of 2022. Here's a short video with Suzie and Mark outlining notable updates for websites. Join us at the beginning of every quarter to look back on the Features + Enhancements we've released.

Links to resources mentioned:
How To: Klarna Setup
How To: Klarna On-Site Messaging and Placements
Maintenance and Marketing Programs
How To: Quotes
How To: Install library holiday pages and homepage graphics
Premium Holiday Content
Help Center - Origin-based sales tax

Let us know at [email protected] if you have any questions about the features and enhancements shown. We'd also love to hear how you're using these features in your own business and what you'd like to see from us down the road.

As always, our Client Success Team is ready to help you implement and take advantage of anything in our application including these new features. Reach out to them at [email protected] or by phone at 303-527-0676 x 1. You can also use chat from smartetailing.com.

Want even more help? Our Marketing Agency Team works with nearly 400 of our clients taking care of everything from basic website maintenance all the way to advanced content and Google Ads management. Email [email protected] with any questions about those services. 

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

Social media is everywhere. What is it good for in your local business? How often should you post to Facebook, Instagram, TikTok? TikTok, really? You've got a lot going on in the store and it takes all you have to run the business so is it worth your time or the time of your staff to add social media to the mix? For most, the answer is yes. Also for most, there is already some activity on social media platforms.

Today, Julie Walsh from our Marketing Agency joins Suzie and Mark to talk about using social in general and she offers some tips and gives us a sense of how much effort to place on social media efforts.

That's what's Up Next!

Got questions for us about this episode? Reach out, we're happy to talk.
Julie Walsh - [email protected]
Suzie Livingston - [email protected]
Mark Still - [email protected]

If you're a current SmartEtailing website client with questions about your website, reach out to [email protected] or call 303-527-0676 x 1. If you are not currently a SmartEtaililng website client with questions about how our programs work, email [email protected] and we'll gladly show you around.

Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist and a link to this episode.

If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

#email marketing #marketing #bikeshopwebsites #merchandising 

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

Welcome to the Q2 2022 Features and Enhancements recap.

Links to resources mentioned:
How To: Home Screen
How To: Discounts
Up Next Podcast on YouTube
Up Next Podcast on your favorite podcast app

We released some exciting new features and enhancements for SmartEtailing website clients in the second quarter of 2022. Here's a short video with Suzie and Mark outlining notable updates for websites. Our plan is to release one of these videos each quarter to ensure our clients are as informed as possible and know about the work we've done on their behalf.

Let us know at [email protected] if you have any questions about the features and enhancements shown. We'd also love to hear how you're using these features in your own business and what you'd like to see from us down the road.

As always, our Client Success Team is ready to help you implement and take advantage of anything in our application including these new features. Reach out to them at [email protected] or by phone at 303-527-0676 x 1. You can also use chat from smartetailing.com.

Want even more help? Our Marketing Agency Team works with nearly 400 of our clients taking care of everything from basic website maintenance all the way to advanced content and Google Ads management. Email [email protected] with any questions about those services. 

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

Homepage merchandising is a popular topic here at SmartEtailing and we spend a lot of time talking about it. Homepages, far and away, receive more visits than any other page on your site so it is important to display the content there that tells the story that consumers need to hear about your business. We (Ryan Atkinson, President + Co-Owner - Suzie Livingston, Marketing + Communications - Mark Still, Business Development) talk through general and seasonal merchandising tips and best practices and how to make the most of the time you have to devote to this important activity.

REI.com remains a prime example of successful homepage merchandising and it's worth noting that you can do pretty much all of the same things REI does to ensure your site is an attractive result for search and a valuable resource for your customers. It's also interesting that in the very short time from when this episode was recorded to this is being typed, REI has already remerchandised their homepage.

That's what's Up Next!

If you're a current SmartEtailing website client with questions about your website, reach out to [email protected] or call 303-527-0676 x 1. If you are not currently a SmartEtaililng website client with questions about how our programs work, email [email protected] and we'll gladly show you around.

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist and a link to this episode.

If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

#email marketing #marketing #bikeshopwebsites #merchandising 

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

We released some exciting new features and enhancements for SmartEtailing website clients in the first three months of 2022. Here's a short podcast with Suzie and Mark outlining notable updates for websites. Our plan is to release one of these podcasts each quarter to ensure our clients are as informed as possible and know about the work we've done on their behalf.

Let us know at [email protected] if you have any questions about the features and enhancements shown. We'd also love to hear how you're using these features in your own business and what you'd like to see from us down the road.

Links to resources mentioned:
https://youtu.be/_0pQjZjTeQE - How To: Quotes
https://blog.smartetailing.com/quotes - blog - Personalized Online Selling (Quotes)
https://youtu.be/lDjcTJu5vXs - How To: Mega Menu Enhancement
https://blog.smartetailing.com/shoppi... - blog - Maintain Easy to Shop Navigation
https://youtu.be/hVoPF3XhMvI - How To: Streamline Communications
https://youtu.be/6zmcC9K7TWk - How To: Supplier Fulfillment (Drop Ship)
https://youtu.be/rqfjr_msHDo - Up Next Podcast: Benefits of Drip Shipping

As always, our Client Success Team is ready to help you implement and take advantage of anything in our application including these new features. Reach out to them at [email protected] or by phone at 303-527-0676 x 1. You can also use chat from smartetailing.com.

Want even more help? Our Marketing Agency Team works with nearly 400 of our clients taking care of everything from basic website maintenance all the way to advanced content and Google Ads management. Email [email protected] with any questions about those services.

If you are not currently a SmartEtaililng website client with questions about how our programs work, email [email protected] and we'll gladly show you around.

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Feature + Enhancement playlist and a link to this episode.

If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

#marketing #bikeshopwebsites

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

Email marketing remains an effective, approachable, and affordable tool to market products and services. We asked Hannah Dittmar, an Account Manager from our Marketing Agency, to join us to talk about the work she does with SmartEtailing clients in email marketing. Hannah and Suzie were both presenters at Frost Bike this year and Hannah's session was specifically about email marketing so it was great to get tips from someone immersed in modern email marketing - along with Google Ads, content creation, strategy, planning, and more - working with some of the largest, most successful bicycle retailers today.

That's what's Up Next!

Here are those resources Suzie and Hannah mentioned for help with writing emails:
Really Good Emails
Headline Studio - Chrome Plugin

If you're a current SmartEtailing website client with questions about your website, reach out to [email protected] or call 303-527-0676 x 1. If you are not currently a SmartEtaililng website client with questions about how our programs work, email [email protected] and we'll gladly show you around.

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist and a link to this episode.

If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

#email marketing #marketing #bikeshopwebsites

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

Can you believe it's already 2022 and we're already a month into 2022? It's all moving fast in the cycling industry as it is in many parts of the economy. How's your business? What did you learn in 2021?

We learned a lot and the data has some interesting stories to tell from another tumultuous year. So, we wanted to do a quick recap and talk about that and what might be coming ... and maybe how Ryan and Suzie have too many bikes to keep up with.

That's what's Up Next!

If you're a current SmartEtailing website client with questions about your website, reach out to [email protected] or call 303-527-0676 x 1. If you are not currently a SmartEtaililng website client with questions about how our programs work, email [email protected] and we'll gladly show you around.

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist and a link to this episode.

If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

Shoppers today understand that the products they buy from a retailer's website may be coming from supplier warehouses and they expect a broad selection and excellent execution. Selling both in-store inventory and supplier-held inventory is just an efficient way to help manage inventory dollars and meet demand.

We talk about the details and advantages of using drop shipping to sell more and to find and retain more customers.

That's what's Up Next!

If you're a current SmartEtailing website client with questions about Supplier Fulfillment, reach out to [email protected] or call 303-527-0676 x 1. If you are not currently a SmartEtaililng website client with questions about how our programs work, email [email protected] and we'll gladly show you around.

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist and a link to this episode.

If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].