Around the Workstand

From our founding in 1999 until 2011, SmartEtailing worked primarily with local bicycle retailers. In 2011, we added a feature called Supplier Sync and began working with brands and suppliers to allow local retailers to display warehouse inventory on their own, local websites. Supplier Fulfillment - aka drop shipping - soon followed allowing merchants to send orders from their websites to suppliers to be picked, packed, and shipped on their behalf. Buy Local Now and a MAP Protection Service came next and these days, we're even working with brands to create professional marketing assets to support product launches and sales.

We thought it would be a good time to ask Matt Lolli and Jess Meyer from our Brand and Supplier Services team to join us to discuss those services, how they benefit both the brand and merchant, and how to get involved from both the supplier and retailer side. If you're a brand or supplier with questions about these services, reach out to Jess Meyer or Matt Lolli and they'll get you pointed in the right direction.

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

After a week off, we're back with 10-Minute Tuesday and we have a lot to get to so let's go!

• Having trouble getting folks who bought bikes over the past few years back in your store? 
  • How are you marketing to them/continuing to deliver customer service?
  • Automated, relevant, actionable outreach
• Brands and Supplier Services
  • MAP protection, Supplier Sync, Supplier Fulfillment, Buy Local Now, Partner Pages
  • Dedicated team working with brands and suppliers to encourage participation and investment in services that are good for them and merchants
    • Jess Meyer [email protected]
    • Matt Lolli [email protected]
  • No cost to merchants beyond a SmartEtailing website
  • Up Next podcast episode is out this week about our Supplier and Brand Services. The audio version in the same place you listen to 10-Minute Tuesday and also on YouTube if you want to hear and see us.
• If you have found our podcast and are not yet using SmartEtailing for your website or maybe you do but you haven’t thought about us as your marketing agency, I encourage you to consider us and reach out with questions. EVEN IF you just want to ask questions. No strings attached.
  • For website questions, email [email protected]
  • For marketing agency questions, email [email protected]
• Tech tip: Navigator Builder and its relationship, or lack thereof, with Page Editor
• Snack pondering of the day: favor form of carbs? 

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

We hope everyone's Memorial Day weekend went well.

• Happy Tuesday?? What day is it?? 
• There will be no 10-Minute Tuesday next week. We'll see you on June 13th!
• Lil post-holiday website maintenance
  • Summer content, school’s out, gear up for your next adventure, sale items
• World Bicycle Relief - Pedal to empower
  • https://www.pedaltoempower.com/fundraisers/smartetailing2023
  • https://libpreview2.smartetailing.net/page.cfm?pageID=5047&contentType=1&preview=1
    • Find it in Page Library > Community 
• Tech tip: Communication with your customers is important and can make your life easier - https://blog.smartetailing.com/order-pickup-communications add the blog
  • Shopping Cart Page Message and Other Commerce tips
• Remember, there won’t be a 10-Minute Tuesday next week - Suzie is off and I’ll just be getting back from Unbound and will likely be ineffective on multiple levels. We'll be back on June 13th!

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

Happy Tuesday!

• The unofficial start of summer kicks off this weekend - is your website ready? 
• Direct mail webinar w/ NBDA and the Bike Coop coming up June 6th
  • https://nbda.com/events/#!event/2023/6/6/direct-mail-marketing-a-winning-summer-strategy
• Speaking of the Bike Coop - we worked together to create free website content for Bike Coop members to promote their Freedom to Ride financing 
  • Simply opt-in and a member of the SmartEtailing team will update your website for you
  • https://www.smartetailing.com/synchrony
• Tuesday Tech Tip: Alternative Page Settings
  • Create new Alternative Page Settings in Settings > Website > Site Settings
  • Apply those Alternative Page Settings within Responsive Pages and Form Pages
  • Use case: club pages, staff pages, collecting information not specific to marketing or sales activity like rides, routes, and events
• Homepage Merchandising Podcast Episode 12
  • Much more detail on effective homepage merchandising for ecommerce websites

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

Suzie and Mark, the sidetrack wonders, attempt to get back on track with 10-Minute Tuesday not being more (or at least not much more) than 10 actual minutes. 

• Friday is National Bike to Work Day! 
  • Share you plans with your customers
  • Staff tips on commuting
  • Post on social
• Square POS integration 
• Latest blog posts
  • Social media by Julie
  • PeopleForBikes Report takeaways from Ryan
• Tech tip: catalog page/section sort by

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

• Plan ahead for Memorial Day weekend 
• Fun marketing idea - promote your service appointment openings
  • email main topic, sub topic and maybe weekly social post
• Google Local Inventory Ads
  • We can handle the setup
  • We can help with ads
• Use Supplier Sync and Fulfillment to broaden your offering and delegate some of your fulfillment to your suppliers
  • Suppliers are very interested in how merchants interact with orders and fulfillment
• Tech Tip: Mega Menus
  • Sometimes you want to rearrange the shopping experience on your website 

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

• Happy National Bike Month! 
  • How are you celebrating?
  • Sweet Library Content - Content > Page Editor > Library Pages
  • Even Sweeter Premium Content Package - email [email protected] to sign up for this package
• Capitalize on service department success
  • Based on People for Bikes reports this remains a bright spot in the industry right now - up 10% in February
  • Think about how many people bought bikes from you in 2020/2021…are they coming back in for repairs/maintenance? Maybe there is an educational opportunity here
    • Automate that follow-up to grow sales from existing customers
  • It’s about more than selling your services - help your riders understand the benefits of basic maintenance
    • pumping up tires, routine safety checks, flat-resistant parts and accessories
    • maybe a free clinic for your community? Women’s and non-binary events? 
    • have a quick turnaround time on scheduled repairs, talk about it!
  • Lil Google my business and Facebook page maintenance reminder
  • Helping folks use the bikes they already have is a great marketing and business tactic 
• Tech tip: Supplier Sync Exclusion Settings
  • If you haven’t reviewed your current settings in a while, it’s worth a look
    • Maybe you should remove some exclusions to open up what’s offered
    • Are brands or categories showing up that you don’t support?
    • We’ve added Suppliers for Fulfillment/Drop Shipping, why not let them fulfill more products?

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

• National Bike Month is coming up! 
  • The bestest National Bike Month premium content
  • Library content - Seasonal Content > Spring > National Bike Month 2023
• Square POS integration 
  • Free to SmartEtailing and Square users
  • Windows application
  • Help center: https://www.smartetailing.com/help/square-pos-integration 
• DISCOUNTS - Make it happen or we will and soon!
• More sale prices…
  • Custom prices vs promotional prices vs POS pricing 
  • Pricing Troubleshooting

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

HLC opens a new distribution center in Texas which is now available as an option in your site manager settings - Settings > Suppliers > Supplier Sync

Our Supplier Fulfillment/drop-ship partners are up to 5 US suppliers - Trek, Specialized, QBP,  J&B, and HLC and 2 Canadian suppliers, Live to Play Sports and HLC. Are you taking advantage of those?

We got quite a few responses to our electric bike survey, thank you! We'll be taking action on many topics in the coming months.

Consistent marketing matters over time. Even when sales are strong, consistent marketing ensures your business gets its share of the pie and minimizes the eventual downward swings in markets, seasonal or otherwise. Keep your website dialed and consider Email Automations to stay top of mind with your customers.

Cake or cupcakes? Frosting ratios and more.

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

We're sending out an Electric Bike Survey to find out more about the brands that matter to our merchants. Please fill it out so that we can better serve your business needs.

Beyond the electric bike pages you'll find in the Page Library, we also build Premium Content pages. Here are a couple related to electric bikes.
Get Charged Up
Everything You Need to Know About Electric Bikes

Learn about our Automated Email Campaigns

Can you hire a Marketing Manager for $329/mo? You can with us.

And remember, always eat your donuts, kids!

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].