Around the Workstand

Holiday marketing is normally about sales, discounts, and promos but the times we're living in are anything but normal. If marketing isn't about deals this year, what is it about? How should retailers look at marketing their businesses when inventory is scarce and shoppers are plentiful?

Could holiday time be a prep time for spring? Inventory has been super scarce but we're hearing more and more that, at least in some categories, levels are starting to build.

We invited Jenna Poppenhagen, a Marketing Account Coordinator from the SmartEtailing Marketing Agency to join us and talk about what she's working on with her clients to ensure they get their share of all of this pandemic-related activity. That's what's Up Next!

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist and a link to this episode.

If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

#bikeshopwebsites #bikeshopmarketing

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

We have a great team here at SmartEtailing. One of our newest editions to the team, David DeKeyser, has a very interesting history in bicycle retail that has resulted in him joining SmartEtailing as part of our recent merger with Retail Tool Kit. So, we invited him on to talk about how he got started in retail, his decision after 18 years as a business owner to step away, and how he ended up work with Retail Tool Kit.

That's what's Up Next!

Oh, and if you want to connect with David to talk bicycle retail or business ownership, or Retail Tool Kit, he can be reached at [email protected].

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist and a link to this episode.

If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

#bikeshopwebsites #bikeshopmarketing

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

What do you think of when you hear, Google? It's complicated, right? That's why we brought our in-house Google expert, Jack, in. He takes us through some of the work we do with bicycle retailers using both free and paid Google applications to promote their businesses, grow their customer base, and sell more.

You may not use everything Google in your store and not everything with the Google name on it is necessary. Jack talks about the key apps that matter - Google My Business, Google Merchant Center, Google Ads, and Google Analytics and he also tells us why we don't need to be so worried about Google Search Console and Google Tag Manager.

Google shopping is adding sales to local bike shop retailers more than ever before these days. With the inventory challenges facing retailers, being able to focus on available products both in-store and sitting in multiple warehouses has been a strategic advantage to those working with Google Ads.

If you have any questions about the topics discussed in this episode of Up Next, schedule a time to meet with Mark Still here or email [email protected].

You can also review these resources from the SmartEtailing Help Center:
https://www.smartetailing.com/help/google-analytics
https://www.smartetailing.com/help/google-shopping
https://www.smartetailing.com/help/google-merchant-center-setup-guide

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist and a link to this episode.

#bikeshopwebsites #bikeshopmarketing

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

All of the retailers we work with are so busy. The service department seems to be a universal challenge for all - staffing, sourcing parts for repairs, scheduling and communicating with customers, walk-ups... these are wild times for sure. While discussing ways we can help, our recently released Service Appointments tool came up as a way to possibly reduce phone calls and walk-ups for service by offering a simple way for customers to book dropoff times for repairs and service.

This feature has been released (in beta) to all SmartEtailing website clients as part of existing subscriptions at no additional cost. Learn about setup and use in this Help Center article that includes a "How To" video. Our Client Success team is here to help with setup and implementation questions.

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist and a link to this episode.

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

As we were signing off from our last episode, the one about custom websites, we asked each other if we were forgetting anything. Well, we certainly were forgetting something that is important in our opinion so we turned the cameras back on and hit record. Homepage makeovers, free library marketing content, and more. Wow. We forgot a lot of great information.

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist and a link to this episode.

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

SmartEtailing builds website tools and content so that almost anyone can create and maintain a professional eCommerce website. We also work with roughly 50 retailers each year to create completely custom websites. Why? Well, that is what's up next.

Custom Website Examples:
https://www.racepacebicycles.com/
https://www.cahabacycles.com/
https://www.cyclingforza.com/
https://www.methowcyclesport.com/
https://www.americancycleandfitness.com/

Other Marketing Offerings - https://marketing.smartetailing.net/

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist and a link to this episode.

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

SmartEtailing has clients all over North America and the pandemic interrupted one of Ryan's favorite work activities - visiting stores and talking to retailers about their businesses. While the pandemic is certainly not 'over', there has been enough improvement that he felt good about testing the traveling waters and he recently returned from a few dealer visits in Southern California. We're anxious to hear what he learned .... and that's what's up next!

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist and a link to this episode.

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

Up Next is our podcast where Ryan Atkinson, Suzie Livingston, and Mark Still from SmartEtailing discuss topics pertinent to our bicycle retail clients, industry suppliers and brands, and service providers in the cycling industry.

Before the COVID-19 pandemic, impromptu gatherings around a table or a desk in our office were the norm. Now that we're all working remotely, we have to work a little harder to make those moments happen and that's where this podcast comes in. Short and to the point, we hope to bring valuable information and insights to those involved in bicycle retail, e-commerce, and the supply chain.

In this episode, we find our way into talking about loyalty marketing too. What is a retailer to do when they can't get enough product to sell and anything and everything bike-related has demand that far outstrips supply? There's more to it than what happens today. Astute retailers are marketing for tomorrow, for next month, and next year to ensure all of these new bike riders become their lifetime customers.

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist and a link to this episode.

Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].