Carlos Gutierrez has been an influential figure in business and politics for over 35 years, but his route to global leadership was far from the well-worn path of the Ivy League M.B.A.In fact, he never graduated from college and began his life in America without knowing a word of English. When he was only six years old, his family fled the Cuban revolution with almost nothing, travelling to Miami and ultimately emigrating to Mexico.In SHEER WILL (St. Martin's Press; Oct 6, 2026) Gutierrez shares how he began working for Kellogg's selling cereal out of a van, and climbed the ranks until he became the youngest CEO in the company's hundred-year history. He went on to serve as U.S. Secretary of Commerce for the Bush administration, and later held executive roles in nearly a dozen major companies.Despite his humble beginnings and a lifelong struggle with untreated ADHD-he was not diagnosed with the disorder until age 65-he was able to overcome any challenge and reach incredible levels of success.Gutierrez credits his considerable accomplishments to his relentless positivity and drive to be the best at anything he does. Above all, he holds a steadfast belief that any obstacle should be seen as an opportunity. His working-class background gave him more empathy and appreciation for sacrifice than most business leaders possess. ADHD, while significantly debilitating-particularly in a career track that rewards consistency and organizational skills-granted him a formidable talent for problem solving and creative thinking, as well as the ability to take bold action with little regard for the risk involved.Packed with entertaining stories and practical advice, Gutierrez relates his complete journey from his ambitious youth to becoming the most unlikely leader in the history of the U.S. Cabinet, including:. How to earn trust before asking people to follow you: when Gutierrez first tried to rally Kellogg de México's shop floor workers, he came armed with charts showing how badly the plant was underperforming. He later realized data alone would not move people who did not yet trust him. By returning without charts, acknowledging management's role, and continuing to show up, he began building the trust that helped fuel the turnaround.. Persuasion is about connection, not pressure: as a young door-to-door magazine salesman, Gutierrez spent weeks making zero sales before realizing he was talking too fast and trying to close too quickly. Once he slowed down, practiced his pitch, focused on eye contact, cadence, and tone, he began succeeding because people respond when they feel understood, not pushed.. Say yes before you feel fully ready-but know when the job has changed: when offered a major sales leadership role, Gutierrez immediately accepted despite having no management experience. His boss reminded him that his new job was no longer to sell, but to lead people. That shift, from individual performer to people-first leader, became a defining career lesson.. Use restlessness as a signal to grow: Gutierrez writes candidly about ADHD, hyperfocus, and his lifelong need for challenge. After mastering magazine sales, boredom set in quickly, so he moved to Tampico to study his father's fruit-export business up close. For Gutierrez, boredom was not a dead end; it was a signal to find the next learning curve.In today's rapidly shifting economic landscape, SHEER WILL is the inspiring story of ambition and courage in the face of seemingly insurmountable odds. As Gutierrez writes in the book, "Artificial intelligence can do many things, but I don't believe it will ever replace the human drive to conquer challenges, seize opportunities, and deliver unanticipated outcomes. Those uniquely human attributes will remain the cornerstones of leadership and success, no matter what technology brings."
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