If the novelty of seeing AI-generated videos popping up in our newsfeeds has started to
wear off, Google has something new for you to feast your eyes on.

Last week, the AI giant released Veo 3, the latest version of its AI content generator. Its claim to fame? Veo 3 not only generates short video clips based on prompts from users, but also audio, syncing sound effects and character dialogue with the video.

That’s yet another step towards generating entire video clips solely with the use of prompts fed into a chatbot, and serves as a stark reminder of the disruptive power AI represents for the creative industries.

On this week's episode of The Business of Tech, Datacom’s Director of AI, Lou Compagnone, who last week hosted an AI Forum summit on AI's use in the creative industries, outlines how the creative sector can
embrace AI to enhance productivity, foster new forms of creativity, and address existential dilemmas.

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