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Hey listener, before we get started, if you’d like to support WordPress community member Andrey Savchenko or anyone else currently in the Ukraine, please donate here or here. (read his original tweet https://twitter.com/Rarst/status/1497516263597387782)

I can comfortably admit that I didn’t see Artificial Intelligence as the next big thing for WordPress in 2022.

The march to Gutenberg and FSE adoption across the product landscape is sure to reveal new opportunities to be introduced to our favorite low-code software. AI, however, wasn’t even close to what I was expecting to be the next big thing for us.

Bertha.ai is an all-new solution for helping users craft a near infinite amount of text for your WordPress website. From H1’s to entire blog posts, what Vito Peleg and Andrew Palmer are creating with this tool is quite impressive.

Let’s get the elephant (yes, the real one) out of the room first, shall we? Bertha isn’t leading us to copywriter extinction. Hearing from Andrew in today’s interview, Bertha should still be used as your writing assistant — not your writer. You can give the AI assistant the ideas, the direction, and what you want to focus on, but will still require some editing chops to refine it.

It’s still a darn good tool.

You can download Bertha for free from WordPress.org to try it yourself. Consider supporting the Matt Report before the robots take over at https://buymeacoffee.com/mattreport