As consumers turn to ChatGPT, Gemini and other AI tools for product research, advertisers are scrambling to retain visibility. In this episode, Gordon and Corey explore whether SEO budgets are shifting toward AI optimization. The podcast features an interview with Semifi CEO Patrick Briggs, who explains why AI optimization may become a core part of every marketer’s toolkit. The conversation covers the future of search, the growing role of social content in AI visibility, and why marketers should prepare now for a rapidly expanding AI-driven search ecosystem. Stay in the loop with all things Borrell when you join our Research

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