This week, the Media Roundtable is giving you an all-access pass to one of the most talked-about sessions from this year’s Chief Audio Officer Summit: Flipping the Script: Feedback From Hosts to Brands.

Our own Dan Granger (CEO, Oxford Road) sat down with three powerhouse hosts: Ashley Flowers (Crime Junkie), Nick Viall (The Viall Files), and Kim Komando (The Kim Komando Show) to share what they really need from advertisers to create great ads that actually work!

“Brands, I understand you want to be safe and risk-averse... but know your audience. My audience wants to talk about dating, and there's a little bit of raunchiness and just a little bit of honesty... [an unconventional ad read] worked with that audience. It's memorable; it made them laugh. It also connected what the brand was trying to get across.”

—Nick Viall (The Viall Files)

The panel delivered a playbook of what works—and, crucially, what doesn’t—when engaging top creators. Let's dive in!

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