Writers With Wrinkles

Ask B&L: Book Coaching? What even is that?


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Episode Summary:
In this Ask B&L episode, Lisa interviews Beth about her work as a book coach and what aspiring authors need to know before querying. Beth shares how she supports writers through revisions, builds their confidence, and helps them reach submission-ready status.

Guest Bio:
Beth McMullen is the author of multiple middle grade novels and a seasoned book coach who works primarily with middle grade writers. Drawing from her own experience in traditional publishing, Beth helps writers finish manuscripts, tackle revisions, and prepare their work for submission with a focus on structure, accountability, and emotional support.

Key Discussion Points:

  • What is a book coach? Beth explains how a coach differs from an editor or critique group and why coaching provides actionable, structured feedback.
  • Common issues writers face: From missing stakes to flat pacing or starting in the wrong place, Beth identifies recurring manuscript problems and how they’re fixable.
  • The first step in coaching: A conversation to define the writer’s goals—whether it’s finishing a book or preparing to query.
  • The emotional side of writing: Writers often need support and affirmation; coaching includes “30% therapy.”
  • Breakthrough moments: Writers go from feeling overwhelmed to finding clarity and confidence with a clear roadmap.
  • Advice for stuck writers: Write a logline. If you can’t summarize your story in one sentence, you may not be clear on it yourself.
  • Target audience: Beth currently works mostly with middle grade fiction writers, avoiding genres like hardcore sci-fi or nonfiction.

Conclusion:
Book coaching bridges the gap between idea and execution, offering writers not only professional guidance but also much-needed support in a solitary craft. Beth’s kind, structured, and honest approach empowers writers to believe in their work and themselves. Aspiring authors—especially those ready to query—can benefit immensely from this episode’s insights.

Mentioned Links:

  • Newsletter & Cheat Sheets: www.writerswithwrinkles.net
  • Beth’s Book Coaching Services: bethmcmullenbooks.com
  • Upcoming Guest: Barb Hopkins on self-publishing (airing August 18)
  • Instagram: @bethmcmullenbooks



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A podcast about the wild, weird, and deeply human side of cosmic storytelling.

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Writers With WrinklesBy Beth McMullen and Lisa Schmid

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