This Q&A will cover_____! If you have questions on industrial marketing or technical sales, comment, like, and subscribe to Kyle Milan for more insights and expert advice!

Question 1: What is one thing industrial companies should heavily pay attention to as they plan their 2023 sales and marketing strategy?

Video. Is. King. It’s become the most effective strategy for sharing your message and showcasing your product. If you still have not built out a video and post-creation strategy, contact us at mfgtribe.com to see what we can put into practice for you. It takes effort to put in place consistency, not just in the form of short-form videos but long-form videos as well, including interviews, product introductions, company news, tradeshow showcasing, and more. See where your competition is lacking and show up to steal their thunder online with videos addressing that gap.

Need a budget for video making? Look at sales reps that have not been performing, no matter how many performance improvement plans they’ve been on - that money can be better spent in marketing to boost your business and give clients to sales reps who are converting for you.

Question 2: What are two major decisions that you made this year that provided the biggest impact?

MFG Tribe moved into a bigger office this year to adapt to the current and future expansions we have seen at the company. We’re making significant steps, and we have to show for it. Some shuffling has happened as a team, but we have found the right people to make up our core and build upon.

Another big decision was bringing more attention to our business's Sales-as-a-Service (SaaS) aspect. The success we have been seeing with our current customers with this service is something we want to focus more on and bring to other clients that can also benefit greatly from it.

Question 3: If my boss says, “we don’t have the budget” for what I need in marketing, what should m response be?

The response should be, “can you afford to do without it?” Then, look at the opportunities you could miss without a particular strategy and what growth it could bring to the company. More often than not, proven long-term strategies will be a boon to the company from the return on investment, whether it be expanding marketing, hiring/training sales reps, etc. On the other hand, sometimes you’re just going to bite the bullet and see the results as they come in, and only then will you have certainty whether a strategy is working as you track it.

Question 4: How do Lara and Jordan like the new window you had put in?

They’re enjoying the lovely warm Texas sunlight!

Question 5: Will we be seeing more of Nancy on video?

She certainly has a lot of industrial experience and wisdom to share and is doing well with the videos and interviewing our clients. Strategy and execution have been vital for her, and allowing another point of view for our audience can prove quite fruitful!

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