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Ask Nick Anything! episodes
- 006. Short Copy or Long Copy - What’s Better?The truth? There's no such thing as better - solely what will work inside this specific context for this intended outcomeLeave the debate for the amateurs. Here's what the professionals know and do...#QOTD comes from @peakstrengthandnutrition!Ask A Question & Have It Answered on the Pod <34 min
- 005. Words Matter Most for World-Class CopyThere’s a reason they call it spelling…Our words are magic. With our words we create our realities. The words we use form images/visions in our minds. These visions/images create stories. These stories elicit emotions and these emotions drive our actions and behavioursChange one word. Change everythingThere are 2 Fundamental Types of Language each with 3 Sub-Types. One will talk your prospects out of working with you, the other will talk them into working with youMaster language and you’ve built the foundation for World-Class Copy…Ask A Question & Have It Answered on the Pod <310 min
- 004. Master Storytelling to Craft World-Class CopyAs humans we’re meaning making machines. It’s how we learn. It’s how we act. It’s how we operate in all of our livesHow do we do this? Through the use of narratives - or storiesStories help us to understand, to gain direction, clarity and certainty inside of any specific context in life. They’re how we communicate. How we relate. How we connect with one anotherStories also form the foundation for how we communicate, relate and connect with ourselves…For a copywriter - stories are the ace up your sleeve. They’re the trojan horse that allows you to enter the readers mind - especially if you tap into a story they’re familiar with or have a specific association withAsk A Question & Have It Answered on the Pod <38 min
- 003. Emotional Arousal. Pain or Pleasure Isn't Enough Anymore...You've heard it before...Either take them away from pain or toward pleasure with your copy. This is surface level. It's amateurWhat is needed is emotional arousal. Focusing on the feelings that drive action. Awe, Excitement and Humour OR Frustration, Anger and AnxietyDo this effectively and more than half your job is done...Ask A Question & Have It Answered on the Pod <39 min
- 002. Want to Write World-Class Copy? Start with IntentionBefore pen hits paper or fingers hit the keyboards - ask yourself "What is the desired action for my reader/listener from this piece of copy? What do I want them to do"...Is it a psychological action? Is it a physical action?Knowing this sets the foundation for Copy that Engages & Converts. Every timeAsk A Question & Have It Answered on the Pod <38 min
- 001. The 4 Universal Principles of World-Class CopyHere's the thing. Copywriting is dead. Our association with copywriting is outdated and limiting us...Copywriting = Communication. SimpleAs such, there are 4 Universal Principles we can use to Craft World-Class Copy - Every TimeAny platform. Any audience. Any intentionAsk A Question & Have It Answered on the Pod <38 min
About Ask Nick Anything!
From the publisher's feed
A 6-Figure Gym Business Burned to the Ground. $500,000 wasted. 6-Figures of Debt…
Nick overcame it all and built another 6-Figure Business in it’s place
How?
World-Class Copywriting & Communication
A daily podcast brining you simple, effective, proven concepts and frameworks for crafting World-Class Copy & Scaling your Health & Fitness Business
Ask us a question and have it answered on the Pod!