An international beta trial which benchmarks consumer attention across different media channels and screen types from Australia’s Professor Karen Nelson-Field has seen dozens of media agency networks, media owners and advertisers around the world sign up. Perhaps the biggest sign though that change is coming fast is from the UK where Facebook has all but said it now acknowledges the need for longer attention spans and advertising exposure to build brand. Here’s the update to stay with global developments.

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.