In a world where consumers are inundated with information, how can a company use social media to stand out? In this episode of Stanford Innovation Lab, Tina Seelig interviews Clara Shih, CEO and co-founder of Hearsay Social, and author of two books on social-media strategy. Clara discusses the history and future of social media, highlighting the opportunities many companies are missing in their own social strategies, and shares tips for getting the most out of social-media strategy.