Attribution Nation

Join Drew and his youngest guest, Bailey Bowes, to hear how she built her career with the help of attribution software and learned how to help her teams answer the question: what's working and not in marketing?

You've seen him on LinkedIn, probably being critical of marketing attribution, but in this episode, Chris Walker expands on his often misunderstood critique of marketing attribution, funnel metrics and sales and marketing alignment. It's a can't miss episode and capstone of mini-series 2.

In this recap episode, Drew summarizes the main takeaways for how to get marketing attribution buy-in from start-ups to enterprise environments.

In this recap episode, Drew talks about highlights and common themes to wrap up the first mini-series of Attribution Nation: all about the history of the category AND the future of it.

The new kids on the block, Emir Atli, CRO of Hockeystack, explains how they got started and what makes their solution distinct for attribution. This interview includes a preview of new product features and how AI hype might finally really be valuable for attribution.

Eric Westerkamp, CEO of CaliberMind, asks the question, "If you're not using attribution, what ARE you doing?" How can you know where to invest more or less? Surely you can't simply use your gut, right? Eric walks through the evolution and pivots of the CaliberMind product and his move from sales leader into the CEO role.

Lars Grønnegaard, CEO of Dreamdata, explains how to empower org-wide creativity despite, get this, NOT being able to measure it and why every company should have a marketing co-founder.

Our inaugural episode of Attribution Nation features the OG, the godfather, the undisputed maestro of attribution, Aaron Bird. He founded and CEO'd Bizible, ushering it into acquisition by Marketo which quickly was acquired by Adobe. Although years removed from the space, we start with him to lay the foundation of attribution. How'd it start? How'd it grow? And what he planned to do next, which he's fulfilling at his new company, Inflection.io. This episode has been almost a decade in the making. What a way to start!