Attribution Nation

Nic Zangre, VP of Solution Architecture at CaliberMind talks the complexities of marketing attribution. Nic shares his take on optimizing segmentation, web tracking, and UTM management while tackling common misconceptions like needing perfect data to start. If you're a marketer looking to sharpen your strategies, this episode is packed with insights to elevate your attribution game.

Join Steffen Hedebrandt, CMO and co-founder of Dreamdata, as he shares how to succeed with multi-touch attribution. Steffen covers building a strong framework, the role of organizational adoption, the value of consistent UTMs and campaigns, and more!

In this recap episode, Drew and Ragen Dodson, director of demand generation at Refine Labs, break down the main takeaways for mini-series four. Listen in to learn all about what series four had to offer!

In this recap episode, Drew summarizes the main takeaways for mini-series three, which answered the question, are attribution and MMM mortal enemies or fast friends?

Michael Kaminsky, CEO of Recast, joins us to share his take on attribution vs. MMM, where he says, MMM may just be the WORST way to measure marketing. Hear more from Michael on how perfection hurts marketers who need to make decisions and questions to ask your potential MMM vendor.

Ryan Hobson spent a decade in Adobe's analytics products before becoming CEO at Align BI. In this episode, he brings a unique flavor to the history and future of analytics in marketing.

In part two of our two-part episode with Mark Stouse we get into the nitty gritty of how to leverage MMM to make better decisions and debunk some commonly held myths about when it's right for companies to invest in it.

In part one of our two part episode with Mark Stouse we explore definitions, similarities and differences in MMM vs. MTA. Mark experience spans decades trying to answer the seemingly simple question of marketing's impact on the business. From investing millions into this question at Honeywell and HP to creating ProofAnalytics to now help marketing teams answer the question, Mark knows his stuff and breaks down complex analytics issues into easily digestable talking points.

Sy Spencer's background in B2C at Warner Brothers gave her a unique lens of attribution when she moved into B2B. Now at Cisco, she continues to simplify and use an unexpected super power to get things done: empathy.

Kimberly Galitz was an early adopter of Bizible (now Marketo Measure) and continues to be a staunch advocate and leading thought leader on attribution. This episode is packed with practical ways to improve buy-in, impact campaign performance and so much more.