Audacious Moves to a Billion: The Scaling Leader's Playbook

Splashes…

💦 How Can You Be Different When Everyone Wants You To Conform?

💦 If You Are Tactically Driven, You’re Leaving Money on the Table

A core element to great customer service is a recovery strategy.

It’s how you react to those times when, inevitably, your business makes a mistake.

Often, businesses do the bare minimum to assuage their customers, when in fact they could and should go above and beyond to fix the error; which will help markedly in creating a positive impression.

A ‘recovery strategy’, if done well, customers will not only stick with you, they’ll also tell others about you.

Splash…

💦 Today, Businesses are Doing a Mediocre Job of Differentiating Themselves. And If You Use Words Like “Better” or Best” In Your Brand, You’re On The Wrong Track.

💦 Being Different Is Like Pushing a Rope Uphill. How to Deal With The Backlash You Get From Being Audacious.

“Roy is a seasoned business leader, marketer and author with over three decades of experience in the data and internet industry where he grew a startup business from a startup to a $1 billion powerhouse.

He is also a prolific writer, speaker, mentor, consultant and the creator of the Be Different or Be Dead book series. His books offer practical and proven strategies to help individuals and organizations stand out from the crowd and achieve their goals.

His most recent book, The Audacious ‘Unheard-of Ways’ I Took a Startup To A BILLION IN SALES, shares his insights and secrets on how to build a successful business and career.

Roy is driven by his passion to inspire and empower leaders, entrepreneurs and organizations to be different or be dead.” — Gary Bontrager, Host, Mindset Growth Podcast

✔️ Here Are Jaw-Dropping Secrets To A Billion In Sales

— Audacious Leaders Are Not Influenced By Theory.

— BE DiFFERENT leadership 101: Get The Hell Out of The Leader Herd.

— The Five Year Plan Cannot Be Implemented But a 24-Month Plan Can.

— Line of Sight Leadership Drives Plan Execution and Destroys Dysfunction.

✔️ Why Killing “Dumb Rules” Makes You Unbelievably Successful

— Kill Dumb Rules: We Grow Up With This Stuff But We Don’t Consciously “Shed Our Skin”.

— Cleanse The Inside: Reduce Friction; Increase Viscosity.

— Why Cut the Crap is Innovative as Hell!

— Hitting The Delete Button IS Innovation in Action.

— Be Imprecise; Be an Achiever.

— A Voice Without Passion Rarely Changes The World.

— Audacious Leaders Arouse the Emotion in People.

✔️ Simple Reasons Why “Cravings” Is The Best Marketing

— Why “I don’t know” is The Source of Innovation.

— Create your Strategic Game Plan in Just 48 Hours.

— Be The ONLY One Who Does What You Do.

— The Price Cutting Game is Insane.

— Be in The CRAVINGS Business as a Marketer.

Splashes…

💦 Audaciousness Begins With a Contrarian Outlook.

💦 An Innovation Culture is NOT a Pain-Free Zone.

💦 The Key To Customer Loyalty is “Customer Serving”.

Some people preach that you should look for a “Blue Ocean” where you have ZERO competition.

That would be nirvana, but for most business leaders, we have to learn how to win in “Red Oceans” with hungry competitors and powerful customers.

“Roy is an absolute business wizard! He has deep and extensive knowledge regarding marketing and scaling a brand and was a pleasure to have on the show!” — Daniel Blumin, Podcast Host, Business is Blumin!

A peek inside this episode…

✔️ Why Being DiFFERENT Is The Key To Business Success

— Differentiation: The Major Challenge For Business Today.

— Stop Trying to be the Best, Market Leader or #1. What Do These Words Even Mean?

— Claptrap, Aspirations & Narcissism Contaminate Our Thinking. Purge This Stuff!

— Be ONE of ONE and be Unique in a Way Others CARE About.

— Why an Audacious Brand is About Them, Not You.

✔️ Why Customer Retention Is The Best Marketing Plan

— Lead With Strategy Not Tactics. — What’s The Best Role for Technology?

— Customer Retention Strategies To Get A BILLION!

— How Important is Acquiring NEW Customers?

— Stop Thinking So Much. Do!

— Why Do People Constantly Overplan?

— Audacious Leadership IS About Strategic Micromanagement.

✔️ Why Great Leaders Actually Micromanage Unbelievably Well

— Execute First. Plan Second.

— How to Build a High Performance Team.

— The Leader’s Bear Pit: Why It”s The Resting Place For “The Special Ones”.

— Fingerprint Leadership - Why You SHOULD Micromanage.

— How The Textbook Can Be Your Worst Nightmare.

Welcome to the first episode of “A Splash of Audacious”, the Audacious Moves podcast that gives you bite-sized morsels of my work if you don’t have the time to consume a full meal. I’ll be posting a Splash every Friday.

Let me know if you enjoy the episodes.

Splashes…

💦 Un-Differentiation is Happening, And It’s Not Pretty.

💦 To Be Different, The First Thing You Have To Do Is STOP 🛑 “Gargling Google”.

If your business strategy is focused on creating memorable and “gasp-worthy” customer experiences, the place to start is to recruit the right team.

Delightful experiences are infused with emotion; when your customer is blown away with how you’ve treated them, they commit their business to you for the long term and tell their friends and colleagues how amazing you are.

And the only way to deliver these kinds of experiences is to have teams of people who actually ‘love humans’.

In this episode, Roy unwraps his recruitment innovation “Hiring for Goosebumps”, the ONLY audacious approach of its kind that identifies potential hires who have a deep rooted desire to serve others.

This awesome episode is a must listen for any business that has the strategic imperative to serve their customers in a miraculous way.

“Dive into the extraordinary with Roy Osing, the entrepreneur who turned a startup into a billion-dollar success! 🌟

Join me and dive into the audacious, unheard-of ways that propelled Roy to unparalleled success.

From building remarkable brands to navigating critical business challenges, this episode unveils the secrets behind Roy's journey.

Discover why being the ONLY one matters, and learn the indispensable art of differentiation in today's business landscape.

Ready to take your business to new heights? We spill the beans on Roy’s entrepreneurial journey from crafting bold brands to tackling those make-or-break business moments.

Roy's story is nothing short of extraordinary. Don't miss this game-changing conversation!” — Zorina Dimitrova, Host, GrownLearn Podcast

A peek inside this episode:

— Technology Needs a Strategic “Home” To Be Effective.

— People Buy Cultures NOT Products.

— If Your “Inside” is Dirty, Strategy Execution Suffers.

— How to Build a Brand That “Cuts Like a Knife”.

— Amazing Achievers Are Consistently Imprecise.

— If You Use Words Like “Better” or Best” In Your Brand, You’re On The Wrong Track.

— If You Can’t Execute Your Plan, Find Another Plan.

— Be The ONLY One Who Does What You Do.

— If Your New Idea Isn’t Different STOP 🛑.

— The Best Entrepreneurs Are Disruptors.

Traditional strategic planning methods are seriously flawed.

They are time consuming and generally offend the wallet. Trying to perfect the end game using academic principles dominates the planning process with sparse attention given to how the plan will be executed.

True differentiation is missing in action; while strengths and weaknesses are noted in excruciating detail, the customer value that is created to distinguish one business from another is simply missed.

And, finally, there always is an intense ‘Love Affair’ with benchmarking Best in Class organizations where copying dominates the innovation discussion. Little new, special and remarkable is actually created in this planning experience.

In this episode, I offer a simple proven alternative to disrupt traditional planning. I break down my Strategic Game Planning Move that produces a strategy that can be executed in just 48 hours with an investment that will make your wallet smile 😊.

No one else uses this method; I am The ONLY one that does. Why should you believe in my Game Plan?

Because I used it to build a company worth A BILLION IN SALES!Time to work ON your business, not just IN it.