Audacious Moves to a Billion: The Scaling Leader's Playbook

A CoNTRARIAN Entrepreneur disrupts momentum from the past.

✔️They are malcontents of tradition.

✔️They have disdain for the status quo.

✔️They have outlandish ideas.

✔️They make people nervous.

✔️They offend some but amaze others.

✔️They jump not stagger away from the ‘norm’.

✔️They drive to CREATE something of sustainable value rather than compete head-to-head with their foe; they aren’t copycats.

✔️They don’t ‘pivot’, they break away from what the herd is doing: the commonly held methods everyone follows.

In this episode, I share with you how being a CoNTRARIAN was critical in growing a startup to A BILLION IN SALES!

I unpack the Moves I made to accelerate a culture from a traditional voice dominated monopoly organization to a customer obsessed internet powerhouse!

You won’t want to miss this one!

“Osing's mantra—be different or be dead—has been the backbone of his audacious journey, driving him to constantly innovate to create ripples of value for his customers.

Osing dissects the magic of differentiation through offering customer experiences that customers can't resist while ensuring that you're the only game in town offering it.

This discussion is peppered with personal encounters of working with small companies, outlining the significance of differentiation, and the power of prioritizing the customer experience above all else.

Osing also dives into the world of audacious Leadership by Serving Around and how this seemingly simple idea can pave the way to success in business.” — Gary Pageau, Podcast Host, Dead Pixels Society

In this 3-part episode growth series, I will share with you 3 simple things I did to grow a startup internet company to A BILLION IN ANNUAL SALES!

You will discover that what worked for me isn’t rocket science, but rather practical MOVES that ‘lit fires’ in people and motivated them to reach unbelievable levels of performance.

In this Growth Part III episode, I highlight the simple things I did to execute our Strategic Game Plan (much more detail is available in my blog posts on www.bedifferentorbedead.com).

Pristine execution, in my experience, is all about focus, role definition, being playful, keeping it simple and dealing with issues the Frontline has with delivering value to customers.

Your Game Plan exists merely on paper until action, driven by passion and emotion, ensues.

Listen to this session to get the inside track on my BILLION DOLLAR execution Moves!

In this 3-part episode growth series, I will share with you 3 simple things I did to grow a startup internet company to A BILLION IN ANNUAL SALES!

You will discover that what worked for me isn’t rocket science, but rather practical MOVES that ‘lit fires’ in people and motivated them to reach unbelievable levels of performance.

In this Growth Part II episode, I break down the third critical question in my Strategic Game Plan process: “HOW will you COMPETE and WIN?” — how will you differentiate your business from your competition and be the ONLY ones who do what you do?

This is a must listen for every business leader who wants to avoid the CLAPTRAP methods used today to determine competitive advantage and instead, carve out their uniqueness in a way their customers CARE about.

If you want to answer the question “Why should someone do business with YOU and not your competition?” to drive superlative growth please join me!

There isn’t ONE magic solution to business growth.

Sustainable growth comes from doing many things consistently right. And its genesis is outside the realm of textbook thinking.

Textbooks are useful to a point, but they are extremely limited in showing you the way to stand out in a mind-blowing competitive market and build a growth machine.

In this 3-part episode growth series, I will share with you 3 simple things I did to grow a startup internet company to A BILLION IN ANNUAL SALES!

You will discover that what worked for me isn’t rocket science, but rather practical MOVES that ‘lit fires’ in people and motivated them to reach unbelievable levels of performance.

In this Growth Part I episode, I start diving into my Strategic Game Plan Move by answering the first two questions of my process: “How BIG do you want to be?” — declare your 24-month revenue goals — and “WHO do you intend to SERVE?” — identify the customer target groups who can satisfy your How BIG.

If you want your business to grow, please join me!

The Frontline represents the membrane between the customer and the internal ‘guts’ of a business.

The Frontline represents the company’s brand, its values and strategy.

And yet the Frontline rarely gets the leadership attention it deserves. They remain at the bottom of the organization chart, wrestling with the imperfections of the internal machine and somehow turning a ‘dirty’ inside into customer engagements that produce healthy financial outcomes.

In this episode, I discuss why Audacious Leaders dedicate copious amounts of their personal time to help Frontline people, rather than constantly taking direction from their boss.

We didn’t achieve A BILLION IN SALES by spending my time in the Boardroom or the CEO’s office. We achieved breathtaking performance because our Frontline folks executed our strategy with flawless precision.

I focused on finding out what was getting in their way and helping them do more of what was working and less of what wasn’t.

In this episode, I will show you how to turn your Frontline team into an unbelievable force that is feared by your competitors and loved 🥰 by your customers.

Building an effective strategic plan for most businesses is typically a challenge.

The process can be time consuming, expensive and is based on traditional academic planning principles aimed to define on paper a successful end game. Traditional planning techniques produce a theoretical outcome which, because it’s textbook based, business leaders believe will work.

In this episode I respectfully disagree with traditional planning methods and offer my Strategic Game Plan—SGP—process as a proven alternative that was instrumental in helping me take an internet startup organization to A BILLION IN SALES!

I will break down my planning Move for you and will show you how to simply and inexpensively build your plan in 48 hours! And I’ll share the success stories of others.

Branding today is focused on what businesses PRODUCE as demonstrated by this typical brand statement: “I help individuals reassess their life choices to discover their true paths to success.”

Whereas claims like this might be useful in defining what the organization delivers, they offer little value in telling someone how the organization is different from their competitors and why they should be the supplier of choice.

Current branding methods are unhelpful to people looking for reasons to buy from one company over another.

In this episode, I will show you how to build a brand that stands out from your competition and convinces people to buy from YOU and no one else.

And I will share my Audacious Branding Moves that will make you the ONLY ONE who does what you do and will drive revenue performance you can only imagine.

Most organizations focus on delivering what their customers NEED.

The problem is, competition in the ‘NEEDS’ space is fierce; low prices are the main emphasis with the impossibility of any business achieving any meaningful differentiation via-a-vis their competition.

In this episode I explain why delivering what people NEED doesn’t raise eyebrows; it doesn’t build customer loyalty and it’s not really effective in separating one organization from another in highly contested markets.

If you want to stand out and be noticed in a way people CARE about, look for ways to SURPRISE! them.

Give ‘em what they DON’T expect or need.

It’s a proven MOVE I used to build a raving Fan base enroute to A BILLION IN ANNUAL SALES.

And it will work for you!

A ‘Dumb Rule’ is a rule or policy that customers HATE; it is used to control customer engagement and not enable it.

Dumb Rules create internal friction in an organization that prevents smooth fulfillment of what customers need and want; they make it impossible for the customer to get their desires satisfied in an easy way.

And they force the customer to leave and find another company that is friendlier to do business with.

In this episode, I present my ‘Cleanse the Inside’ Moves that successfully increased the viscosity of my organization to deliver high levels of performance that delighted customers and kept them with us. ‘Dumb Rules Commitees’ were formed and successfully eliminated the policies that did nothing but annoy people and tempted them to leave.