Audience

Audience

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Audience episodes

  • Complimenting a Live Event with Podcasting with Ed Freyfogle

    In this episode, Craig talks with Ed Freyfogle about his live event (Geomob) and the podcast that goes with it. With fifty episodes under his belt, Ed has a lot of great information to share about how he organizes interviews, records episodes, tips for new podcasters, and on the topic of podcasting as a business-related hobby. Ed also talks about how the podcast has been a great compliment to their live event and the perks of having both.

    Ed Freyfogle is the co-founder of OpenCage (which provides a geocoding API) and organized Geomob (the live event and the virtual events). His podcast, the Geomob podcast, is a space where he and his cohosts can talk about the geo community, provide updates on their projects as well as interview prominent figures in the industry.

    If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. If you have a quick moment in this busy holiday season, please leave us a review on iTunes. It is your continued support that will help us continue to help others. Thank you so much! 

    Today you’ll learn about:

    • What is Geomob?
    • How Ed splits up podcasting duties
    • How a podcast and an event can work together
    • Building relationships through a podcast
    • How Ed organizes interviews guests and records episodes
    • The podcasting duties Ed automates and delegates 
    • The perks to keeping it simple
    • The future of the Geomob Podcast
    • Podcasting as a business-related hobby

      • Resources/Links:

      Ed Freyfogle: https://freyfogle.com/ 

      Ed on twitter: https://twitter.com/freyfogle 

      Geomob Podcast: https://thegeomob.com/podcast/ 

      Savvy Cal: https://savvycal.com/ 

      Calendly: https://calendly.com/ 

      Acuity: https://acuityscheduling.com/ 

      Castos, website: Castos.com/

      Castos, YouTube: https://www.youtube.com/castos  

      28 min
    • Deep dive into podcast advertising with Bryan Barletta

      In this episode, Craig talks with Bryan Barletta from Sounds Profitable about advertising in podcasting. Sounds Profitable is a free, weekly newsletter about adtech in podcasting. Advertising can be such an intimidating process. Where do you start? Who do you talk to? Where do you go? What connections and relationships should you be building? Bryan answers these questions in today’s episode.

      If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. If you have a quick moment in this busy holiday season, please leave us a review on iTunes. It is your continued support that will help us continue to help others. Thank you so much! 

      Today you’ll learn about:

      • Anchor’s ad process versus podcasters who want to curate their own ad revenue
      • Questions you need to ask yourself before you look for ads/sponsorship:
        • What type of money do you want to get out of it?
        • Why are you doing what you’re doing?
        • Different types of monetization 
        • Podcasting as a hobby versus podcasting as a career
        • The benefits of dynamic ads and dynamic content insertion
          • Dynamic ads, like cryptocurrency
          • Ad opportunities and making ad calls accessible
          • Programmatic versus dynamic ad insertion
          • Tips on best practices
          • The right mindset in order to be successful
          • The future of Sounds Profitable and Bryan’s mission statement

            • Resources/Links:

            Sounds Profitable, website: https://soundsprofitable.com/

            Podnews.net, website: https://podnews.net/  

            Castos, website: Castos.com/

            Castos, YouTube: https://www.youtube.com/castos  

            35 min
          • Drive more podcast traffic through livestreaming

            Today on Audience, Matt is talking with live-streaming expert Ross Brand. Ross is a former radio personality, reporter and also a show host. With his deep love for broadcasting in mind, he created the @livestreamuni Twitter account before finally created the website: LivestreamUniverse.com. Through this platform he’s able to highlight brands that produce high quality content as well as broadcasters. He is one of the most noteworthy names and experts in live-streaming because of his passion, expertise, and because he’s so prolific. 

            In this episode, Matt and Ross talk about what he has learned about broadcasting through the different formats he has used in his life. Ross goes over some lessons he learned and would like to pass along to new podcasters and live-streamers including tips on equipment, what to prepare before your first broadcast, and how to appear in-control during a livestream.

            If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. If you have a quick moment in this busy holiday season, please leave us a review on iTunes. It is your continued support that will help us continue to help others. Thank you so much! 

            Today you’ll learn about:

            • The brand of (Ross) Brand and his history in radio
            • The purpose of podcasting and where video fits in with that
            • How COVID has changed the medium and community
            • Tips for first time podcasters and livestreamers
            • The importance of resetting during a livestream
            • Having control during a livestream
              • How to appear in-control
              • Why this is so important
              • Controlling introductions during roundtable discussions
              • Visual cues during a livestream
              • “What’s in it for the audience?”
              • Timing for livestreams: algorithms versus your schedule
              • Balancing energy to avoid burnout
              • Landing page or link tree for your work

                • Resources/Links:

                New courses on Castos Academy: https://academy.castos.com/ 

                Streamyard: https://streamyard.com/ 

                Livestream Universe: https://livestreamuniverse.com/ 

                Podcasthackers.com: https://podcasthackers.com/ 

                Castos, website: Castos.com/

                Castos, YouTube: https://www.youtube.com/castos  

                39 min
              • Chris Coyier of the Shoptalk Show

                Today on Audience, Craig talks with Chris Coyier of the Shoptalk Show, which has produced over four hundred episodes. Craig talks to Chris about what it’s like being an online creator (podcaster, blogger, software and web designer, etc.). Chris talks about the lessons he has learned and what it’s like to have a weekly podcast for ten years. They also talk about podcasting trends in terms of marketing, topics, and the future outlook of the industry.

                If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. If you have a quick moment in this busy holiday season, please leave us a review on iTunes. It is your continued support that will help us continue to help others. Thank you so much! 

                Today you’ll learn about:

                • The Shoptalk Show, Chris’ podcast about web design
                  • How it was born from Tech-TV and CarTalk on NPR (RIP)
                  • The importance of consistency and dedication with a podcast
                  • How Chris organizes his web content on different platforms
                  • The cavalier relationship podcasters have with stats
                    • Optimizing versus creating good content
                    • Burnout
                    • Energy levels for online content
                      • Avoiding the online hive of anger
                      • The staying power of the industry
                        • Audio versus video versus both
                        • Advertising and marketing trends
                          • Affiliate links or no affiliate links?
                          • Website conversion
                          • What The Shoptalk Show (and podcasting in general) looks like in 2021
                          • The Codepen Podcast
                          • Podcasts are an evolution

                            • Resources/Links:

                            The Shoptalk Show: https://shoptalkshow.com/

                            Chris Coyier website: https://chriscoyier.net/ 

                            CSS-Tricks: https://css-tricks.com/ 

                            Codepen.io: https://codepen.io/ 

                            The Codepen Podcast: https://blog.codepen.io/radio/ 

                            Podcasthackers.com: https://podcasthackers.com/ 

                            Castos, website: Castos.com/

                            Castos, YouTube: https://www.youtube.com/castos  

                            41 min
                          • The ROI of a podcast w/ Brendan Hufford

                            In this episode, Matt is talking to Brendan Hufford about ROI and marketing. He also goes over his background in teaching and marketing and how that led to his SEO course titled, “SEO for the Rest of Us.” Today Brendan brings his high energy, enthusiasm, and expertise about SEO, his YouTube channel, and marketing for podcasts. He also talks about community: what it means to be a community member, how to create and cultivate a good community, and the whys of building a community around your brand and podcast.

                            If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. If you have a quick moment in this busy holiday season, please leave us a review on iTunes. It is your continued support that will help us continue to help others. Thank you so much! 

                            Today you’ll learn about:

                            • Brendan’s background in teaching and marketing
                            • What is “SEO for the Rest of Us”?
                            • Where to go to learn SEO
                            • Guest interviews and building the community
                            • The importance of looking at first day downloads
                            • The statistics to look at, to see if listeners are getting value from the show
                            • Thumbnails and cover art for a podcast
                            • Raising awareness for your podcast
                            • The importance of resilience, showing up every day, and the creator’s spirit

                              • Resources/Links:

                              SEO for the Rest of Us, website: https://seofortherestofus.org/

                              SEO for the Rest of Us, podcast: https://seofortherestofus.org/podcast-listen/

                              SEO for the Rest of Us, twitter: https://twitter.com/seo4therestofus 

                              SEO for the Rest of Us, YouTube: https://www.youtube.com/channel/UCMvS-nX0_SZHL7BmACVRgQA/featured 

                              Brendan Hufford, YouTube: https://www.youtube.com/user/lpflyer88 

                              Jay Acunzo’s workshop: https://marketingshowrunners.podia.com/

                              Castos, website: Castos.com/

                              Castos, YouTube: https://www.youtube.com/castos  

                              36 min
                            • Live Podcasting: Why you should consider doing your podcast via livestream

                              In this episode, both Craig and Matt are talking about live podcasting, livestreaming, and video podcasts. They’re talking about trends in the industry, what livestreaming does for accountability, future live streams, and the pros and cons of the medium. Whether you’re just starting in podcasting or if you’re a veteran podcaster, livestreaming is something you should familiarize yourself with. Today, Craig and Matt help introduce you to this new format.

                              If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. If you have a quick moment in this busy holiday season, please leave us a review on iTunes. It is your continued support that will help us continue to help others. Thank you so much! 

                              Today you’ll learn about:

                              • Live podcasting or live streaming: pros and cons
                              • Promotional and marketing benefits: interaction
                              • How to get people to participate
                              • Holding you accountable to your obligations
                              • The risk of live streaming
                              • Teleprompters, scripting, and being performative
                              • Videogame streamers
                              • Matt’s shortlist of gear for live streaming
                              • Video on social media
                              • The importance of promotion

                                • Resources/Links:

                                Streamyard: https://streamyard.com/ 

                                Castos’ Podcast Grader: https://castos.com/podcastgrader/ 

                                Matt’s email: [email protected] 

                                Podcasthackers.com: https://podcasthackers.com/ 

                                Castos, website: Castos.com/

                                Castos, YouTube: https://www.youtube.com/castos  

                                25 min
                              • Award-winning podcast producer Eric Johnson

                                Today Matt is talking with Eric Johnson from Bumblecast.FM. From winning the 2019 Podcast of the Year award to helping make original podcasts, Eric is a well-known and prominent podcast editor in the industry. His newest venture is Bumblecast.FM which is a business in the business of helping you with your podcast. They can either help you start a podcast of your own or can help your existing podcast. 

                                Eric has been in the digital media and podcasting field for over ten years. He’s worked at WTOP-FM, AllTHingsD, Mental Floss, and Vox Media. He produced Recode Decode with Kara Swisher which was named Podcast of the Year in 2019. 

                                If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. If you have a quick moment in this busy holiday season, please leave us a review on iTunes. It is your continued support that will help us continue to help others. Thank you so much! 

                                Today you’ll learn about:

                                • What does Eric’s average production look like?
                                • Quality of content versus quality of audio
                                  • Best practices for audio quality
                                  • The podcast ideas Eric hears the most
                                    • The True Crime ...trend?
                                    • Advice for new hobbyists
                                      • “The Long Game” and “Short Term Experiments”
                                        • Twelve week pilot season
                                        • Bumblecast.FM’s vision
                                          • Originality, diversity, and passion
                                          • Keep podcasting weird
                                          • Joe Rogan’s success and mainstreaming podcasts on Spotify
                                          • Private or premium podcasting versus public podcasts
                                            • The ownership of content

                                              • Resources/Links:

                                              Bumblecast.FM: https://bumblecast.fm/ 

                                              Eric’s Twitter: @heyheyesj

                                              Podcasthackers.com: https://podcasthackers.com/ 

                                              Castos, website: Castos.com/

                                              Castos, YouTube: https://www.youtube.com/castos

                                              28 min
                                            • How podcasting helped Kim Doyal build an E-commerce business

                                              Today Matt talks with Kim Doyal (from Content Creators Planner and the Kim Doyal Show) about focusing on quality content and putting your energy where it is most needed instead of spreading yourself out too thin. They also touch on the podcasting and marketing aspects that Kim loves to do and why those things are so important when you’re creating content. Kim shares her experience with taking a break from podcasting and why that can be a good thing. They also go over what the Content Creators Planner and Content Marketing Accelerator LIVE can do for you and your podcast.

                                              Kim is an entrepreneur, coach, podcaster, and content creator. She has built her lifestyle business over the last 10 years using WordPress, content marketing, and through growing her community. She lives by her commitment to #JustShowUP.

                                              If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. Thank you so much! 

                                              Today you’ll learn about:

                                              • What is the Content Creators Planner (a paper and digital tool)?
                                              • What is #FtheHustle and how did it come about?
                                              • Where new and veteran podcasters should focus their energy
                                              • Why Kim started podcasting
                                              • Creating a sustainable podcast
                                              • How to take a break and reset
                                              • Powerful and effective marketing techniques
                                              • Content Marketing Accelerator LIVE (January 8-9) from ContentCreatorsPlanner.com
                                              • What’s next for Content Creator’s Planner?

                                                • Resources/Links:

                                                Kim Doyal’s official website: https://kimdoyal.com/ 

                                                Kim Doyal’s podcast landing page : https://kimdoyal.com/show/ 

                                                Kim Doyal’s Facebook Group: https://www.facebook.com/theKimDoyal/ 

                                                Content Creators Planner website: https://contentcreatorsplanner.com/ 

                                                Content Marketing Accelerator LIVE: https://contentcreatorsplanner.com/CMA/ 

                                                Podcasthackers.com: https://podcasthackers.com/ 

                                                Castos, website: Castos.com/

                                                Castos, YouTube: https://www.youtube.com/castos  

                                                33 min
                                              • The Truth About What It Takes To Be A Successful Content Creator

                                                On today’s episode, Craig talks with Ben Pines, the Head of Content and Product Evangelist of Elementor. Ben is a  marketing expert that has developed several successful online ventures in the past few years, one of which is Elementor, the most popular website builder for Wordpress. Both Elementor and Castos help enable creators to make and share content with their audience. We are going to focus on debunking the myths around how easy it is to be a content creator and run a successful online business.

                                                If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. Thank you so much! 

                                                Today you’ll learn about:

                                                • What does it really mean to be a content creator?
                                                • The current trends in the industry
                                                • Why people become content creators
                                                • The importance of credentials
                                                • Mistakes that new content creators make
                                                  • Starting out without a plan
                                                  • Not thinking of it as a business
                                                  • The transparency of the industry
                                                  • Inspiration and mentors in the space
                                                  • Being a brand in the industry and the risk involved
                                                    • Making a stance as a company
                                                    • The difficulty to succeed in the email marketing space
                                                    • Ben’s interactions with customers and their practices behind the scenes of Elementor
                                                    • Audible and podcasting habits
                                                    • What we can learn from classic literature and other content creators

                                                      • Resources/Links:

                                                      Elementor, website: https://elementor.com/ 

                                                      Elementor, YouTube: https://www.youtube.com/channel/UCt9kG_EDX8zwGSC1-ycJJVA 

                                                      Castos, website: Castos.com/

                                                      Castos, YouTube: https://www.youtube.com/castos 

                                                      32 min
                                                    • 5 Podcast Videos Worth Your Time

                                                      On today’s episode, I’m talking about five videos on the Castos YouTube page, which will help streamline the podcasting process. It doesn’t matter if you’re a podcasting veteran or if you’re new to the podcasting world, there’s information in there for everyone. I hope you find these five videos helpful. 

                                                      If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. Thank you so much! 

                                                      Today you’ll learn about:

                                                      • Five YouTube videos that will help new podcasters:
                                                        • Creating a podcast checklist using Notion templates
                                                        • The ins-and-outs of Auphonic 
                                                        • A 2020 guide to podcast equipment
                                                        • How you can use Canva to edit a podcast brief 
                                                        • Elementor Templates using Seriously Simple Podcasting WordPress Plugin

                                                          • Resources/Links:

                                                          Castos, website: Castos.com/

                                                          Castos, YouTube: https://www.youtube.com/castos  

                                                          Design a podcast brief using Canva: https://www.youtube.com/watch?v=KpvO7EWEgJI   

                                                          Canva: https://www.canva.com/ 

                                                          Podcast Equipment Guide 2020: https://www.youtube.com/watch?v=RFTwXIZbVAY  

                                                          Elementor Templates using Seriously Simple Podcasting Plugin: https://www.youtube.com/watch?v=qUvlSOxyIu8  

                                                          Use Auphonic to make your podcast sound better: https://www.youtube.com/watch?v=HV6NiCtGUAQ  

                                                          Podcast Checklist using Notion https://www.youtube.com/watch?v=6FY0b5RdWmg 

                                                          12 min

                                                        About Audience

                                                        From the publisher's feed

                                                        Each episode of Audience goes behind the scenes of all kinds of podcasts to uncover the creative process that powers audio creators.