Audience

Today’s guest is the lovely and bubbly Michelle Frechette. Michelle does a little bit of everything: coaching, public speaking, website evaluation, writing, podcasting, and she is a WordPress expert. Her mission is to help people and she accomplishes this by working with non-profits around the world. 

In this episode, Matt talks with Michelle about the importance of building a community. They share stories and tips, including the launch and journey of Michelle’s podcast (“WP Coffee Talk”), different types of community engagement, and how to best use that engagement for the benefit of your listeners as well as yourself. They also talk about the role that James Lipton and Inside the Actors Studio played in Michelle’s podcast and how podcasting isn’t like Field of Dreams.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

Today you’ll learn about:

Resources/Links:

WPCoffeeTalk: https://wpcoffeetalk.com/

Big Orange Heart: https://www.bigorangeheart.org/ 

Michelle’s Website: https://worksbymichelle.com/ 

Asana: https://asana.com/ 

Trello: https://trello.com/en-US 

ToDoist: https://todoist.com/ 

Castos Academy: https://academy.castos.com/ 

Castos, private podcast: https://academy.castos.com/private/ 

Castos, website: Castos.com/

Castos, YouTube: https://www.youtube.com/castos  

Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw 

What is a private podcast? How is it different from a public one? How is it different from social audio? What’s the point of having a private podcast? In today’s episode of the Audience podcast, Matt and Craig talk about, that’s right, private podcasting. What it is, the future of private podcasting, and how it impacts the industry.

If you’re utilizing private podcasting, tell us about it. Write us an email or record a message, drop it in Dropbox or Google Drive, then send us the link so we can hear how you’re being creative with private podcasting. We’d love to hear how you’re using private podcasting to benefit your community, business, or brand.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

Today you’ll learn about:

Resources/Links:

Castos Academy: https://academy.castos.com/ 

Castos, private podcast: https://academy.castos.com/private/ 

Castos, website: Castos.com/

Castos, YouTube: https://www.youtube.com/castos  

Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw 

2020 brought explosive growth to podcasting, but how can you stand out OR at the very least, build a structure around marketing your show? Recording & publishing a podcast is merely the first step. It is all the things you do around the show which will help it achieve its potential.

Today’s episode is almost like a mini crash course in podcasting and marketing. No matter if you’re new to podcasting or if you’ve been around the block a few times, sometimes it is important to be reminded of the fundamentals. Matt talks about everything from changing your mindset, to the fundamental parts of marketing your podcast, to making the back-end operations easier using tools and streamlining your process.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

Today you’ll learn about:

Resources/Links:

Listen Notes: https://www.listennotes.com/datasets/solutions/  

Podnews: https://podnews.net/ 

Edison Research Statistics: https://www.edisonresearch.com/the-infinite-dial-2021-2/  

“Getting started with Castos and Seriously Simple Podcasting”: https://www.youtube.com/watch?v=CtXCuluEPH8 

“Apple wants you to follow podcasts?!”: https://www.youtube.com/watch?v=q4bSOV34zqg 

“Create audiograms using Headliner app right from Castos!”: https://www.youtube.com/watch?v=z0nnMgvbC_U 

“7 Ways SavvyCal can make podcast scheduling easy”: https://www.youtube.com/watch?v=Dyv1D17XVeM 

“Design a podcast press kit using Canva for FREE. Show off your podcast!”: https://youtu.be/KpvO7EWEgJI 

Castos Academy: https://academy.castos.com/ 

Castos, private podcast: https://academy.castos.com/private/ 

Castos, website: Castos.com/

Castos, YouTube: https://www.youtube.com/castos  

Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw 

We’re excited to have Kim McCaffery join Castos as our Customer Experience Manager.

Matt and Kim join the podcast to talk about her role in servicing Castos podcast hosting customers, leading them to publish successful shows. Kim has a deep passion for supporting users needing to use software to reach their goals.

As much as we like to say that podcasting is easy, the team at Castos knows there are a lot of challenges for creators coming into this space for the very first time. From creating the actual podcast, and including everything else the creator needs to make the podcast successful. Kim’s team is there to help you onboard to Castos, plus offer a helping hand to ensure your podcast is found on all major distribution platforms.

Kim has embraced the strong following Castos has in the WordPress world through the Seriously Simple Podcasting plugin, while keeping an ear to the ground in order to improve user experience. She’s uncovering new ways to improve the onboarding, help docs, and support for our beloved WordPress community of podcasters.

We hope you enjoy today’s episode, if you have any further questions, feel free to reach out to the team — we’re here to help!

Start your podcast at https://castos.com/
Enroll in our FREE academy at https://academy.castos.com/

We’re excited to have Kim McCaffery join Castos as our Customer Experience Manager.

Matt and Kim join the podcast to talk about her role in servicing Castos podcast hosting customers, leading them to publish successful shows. Kim has a deep passion for supporting users needing to use software to reach their goals.

As much as we like to say that podcasting is easy, the team at Castos knows there are a lot of challenges for creators coming into this space for the very first time. From creating the actual podcast, and including everything else the creator needs to make the podcast successful. Kim’s team is there to help you onboard to Castos, plus offer a helping hand to ensure your podcast is found on all major distribution platforms.

Kim has embraced the strong following Castos has in the WordPress world through the Seriously Simple Podcasting plugin, while keeping an ear to the ground in order to improve user experience. She’s uncovering new ways to improve the onboarding, help docs, and support for our beloved WordPress community of podcasters.

We hope you enjoy today’s episode, if you have any further questions, feel free to reach out to the team — we’re here to help!

Start your podcast at https://castos.com/
Enroll in our FREE academy at https://academy.castos.com/

In this creator’s spotlight episode, Matt talks with Chip Klose of the Restaurant Strategy podcast. Today’s topics are all about audience and monetization. Matt and Chip talk about Chip’s incredible achievement at creating over a hundred episodes and the lessons he has learned from that success. Chip also goes over what it means to be a content creator, how to monetize a podcast in the midst of a pandemic, and the most important thing to remember while you create content and make decisions about your podcast. Chip Klose is passionate about giving his audience value, being consistent, and about building trust.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! 

Today you’ll learn about:

Resources/Links:

Restaurant Strategy Podcast: https://www.restaurantstrategypodcast.com/ 

Chip Klose’s website: https://www.chipklose.com/

Castos Academy: https://academy.castos.com/ 

Castos, private podcast: https://academy.castos.com/private/ 

Castos, website: Castos.com/

Castos, YouTube: https://www.youtube.com/castos  

Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw

In this episode, Matt and Craig talk about using audio on different platforms. With the introduction of Clubhouse (an invite-only platform where users are able to have casual, drop-in audio only conversations with one another), social audio is on the rise. But what is social audio? Will it replace podcasting? Will your podcast have to compete with it? Today, Matt and Craig talk about the pros and cons of social audio, the different platforms, how you can use it to supplement your podcast, and why “owning your audio” is so important.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! 

Today you’ll learn about:

Resources/Links:

Clubhouse

Twitter Spaces (About)

YouTube video, “Clubhouse vs Twitter Spaces Alternatives”

Castos Academy: https://academy.castos.com/ 

Castos, private podcast: https://academy.castos.com/private/ 

Castos, website: Castos.com/

Castos, YouTube: https://www.youtube.com/castos  

Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw 

In this episode, Matt talks with talk show host Kerry Gorgone. Seasoned podcasters and newbie podcasters can learn a lot from our conversation which spans topics that range from Clowns Without Borders to avoiding podcast burnout. Today, Kerry lets us in on a plethora of lessons she has learned from the podcasting industry. She also talks about what it means to be a talk show host, and how to get over perfectionist tendencies. 

Kerry is the cohost of The Backpack Show (with Chris Brogan), The Punch Out Podcast (alongside Katie Robbert), and hosts The Marketing Profs Podcast: three shows with vastly different topics and audiences. 

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! 

Today you’ll learn about:

Resources/Links:

How to make an intro for your podcast: https://www.youtube.com/watch?v=L5oG8LHQI2Y  

Kerry Gorgone website: https://www.kerrygorgone.com/ 

Marketing Profs Podcast: https://www.marketingprofs.com/resources/type/26/podcasts/ 

Punch Out Podcast: https://www.punchoutwithus.com/ 

The Backpack Show: https://chrisbrogan.com/backpackshow/ 

Episode with Chris Brogan https://castos.com/podcast/chris-brogan/ 

Castos Academy: https://academy.castos.com/ 

Castos, website: Castos.com/

Castos, YouTube: https://www.youtube.com/castos  

Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw 

In this episode, Matt talks about whether or not you should utilize the YouTube platform for your podcast. He lists and explains a number of reasons why YouTube is great for interaction with your current listeners, and will help attract new listeners. He also covers a couple of reasons why some people prefer not to use YouTube and his thoughts on those as well. 

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! 

Today you’ll learn about:

Resources/Links:

Castos Academy: https://academy.castos.com/ 

Castos, website: Castos.com/

Castos, YouTube: https://www.youtube.com/castos  

Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw 

In this episode, Matt talks with Ed and Ashley from Crimes Against Folk. The wonderful episode has a ton of takeaways including finding and publishing your passion to the world, focusing on what’s really important first, and even finding sponsorship. In addition to a great conversation, today’s edition of Castos Creator’s Spotlight talks with Ed and Ashley about the evolution of their podcast because of 2020, and marathon livestreaming sessions. They also talk about the importance of discussing your happiness as a podcaster and balancing that with guest/listener tendencies.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. If you have a quick moment in this busy holiday season, please leave us a review on iTunes. It is your continued support that will help us continue to help others. Thank you so much! 

Today you’ll learn about:

Resources/Links:

Crimes Against Folk, website: https://crimesagainstfolk.com/

Crimes Against Folk, Patreon: https://www.patreon.com/crimesagainstfolk 

Matt’s conversation with Theresa Abram: https://castos.com/creator-spotlight-a-most-unusual-t-party/ 

Castos Academy: https://academy.castos.com/ 

Castos, website: Castos.com/

Castos, YouTube: https://www.youtube.com/castos