Audio Branding

“My now retired business partner, who was the head composer for this company for years and years and years, he put that perfectly, and he said, I remember he talked to a young composer. He said, ‘Look, at the end of the day, it’s the difference between art and craft,’ said, ‘when you’re making your own music and you’re doing your own thing, it’s art, it’s art for you. You’re the artist and you’re making it and you can make it whatever you want, whatever you want. But when you’re making something for a brand, it’s a craft. You’re being hired to make a specific thing.’" -- Jack Bradley

Can you hear a brand? This week we continue to explore the world of audio branding with our audio expert and executive producer Jack Bradley. In the second half of our conversation, we talk about how the creation of music for a brand is a delicate blend of skill and ingenuity, between time constraints and client expectations. The sonic branding landscape has evolved drastically amid the pandemic, with the boom of podcasts and TikTok reshaping how we perceive branded music. We explore what this means for brand recognition when this happens and how a deeper understanding of a brand can lead to a refined, recognizable audio identity. Issues of negotiation, payment, and licenses in sonic branding are also touched upon, revealing the underlying complexities of this booming industry.

We also delve deeper into the converging worlds of AI, remote work, and audio-first social platforms. With AI-generated music, who holds the creative rights? How is the rise of influencer musicians impacting the industry, and how is the potential for more branded content shaping the future? Jack also takes us behind the scenes, sharing the best online audio resources and offering a sneak peek at some of his current sonic branding projects.

As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes.  If you have questions for me, visit audiobrandingpodcast.com where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and access to a resource called The Studio with lots of interesting sound-related mp3s, videos, educational pdfs, and exclusive discounts from previous guests. And if you’re getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I’d love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I would so appreciate that.

(0:00:00) - Audio Branding

We explore the difference between art and craft when it comes to audio branding. As Jack puts it, “When you’re making your own music and you’re doing your own thing, it’s art, it’s art for you. You’re the artist and you’re making it and you can make it whatever you want, whatever you want. But when you’re making something for a brand, it’s a craft.” We discuss how clients will often pay for an audio brand and then neglect to use it effectively, as well as the challenge of having to work within the constraints of time and budget. We also explore the role data plays in decision-making, and how quickly the branding situation can be changed if the numbers just don’t match up.

(0:05:46) - The Impact of Sonic Branding

Jack talks about the pandemic and how it changed the sonic branding game with the explosion of podcasts, remote work, and TikTok. “For us,” he explains, “like, we now have a whole arm that does audio post, and I would say 85% to 90% is remote, is done through Zoom calls.” We explore the importance of understanding the brand and deciding whether voices or music matter most in branding. We also discuss the importance of negotiating payment and licenses for sonic branding, and what factors can make it important for a company to own its own audio resources.

(0:15:52) - AI, Remote Work, and Social Media Impacts

We take a closer look at the implications of artificial intelligence on audio branding. Who holds the intellectual property rights of creative works that are generated by AI? How are the tools used to create them improving? We explore the power of social media and branding on short-form media outlets like TikTok and YouTube Shorts, and the rise of influencer musicians, and we reflect on the hustle of audio production and how building relationships with agencies is more important than ever. “Now it’s like, you need to have two or three hundred people that trust you,” he says, “and this stuff’s happening in a matter of hours in many cases, and it’s just, all that stuff has changed. And it will continue to [change]. It’s never going to go back to be the way that it was”

(0:28:11) - Finding the Right Audio Service

As our conversation comes to a close, we also touch on some of the different audio services out there, such as Riverside FM, Squadcast, and Zoom and, Jack tells us about some of the different audio projects he’s working on, such as DraftKings, Craftsmen, and Planters, as sonic branding continues to evolve and change the industry. “I think that I’m starting to see that now,” Jack explains, “where, instead of getting the like, hey, we’re doing this little thing, they’re coming in saying, ‘okay, we’re going to try this bigger thing, we’re doing a campaign,’ or where you know, this brand’s been thinking about this for a year, but now they really want to go ahead and do this thing. So it’s exciting.”

Episode Summary

• Audio branding is a craft, one that’s often constrained by time and data-driven decisions.
• How the pandemic changed audio and the importance of understanding your brand.
• AI’s impact on audio branding, social media branding, and influencer musicians.
• We discuss online audio resources and Jack’s latest sonic branding projects.

Connect with the Guest

Website: http://www.hifiproject.com/

Connect with Jack Bradley on LinkedIn: https://www.linkedin.com/in/jackbradley2112/

Follow Jack Bradley on Facebook: https://twitter.com/jackbradley2112/

Connect with the Audio Branding Podcast:

Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.com

Connect with me on Instagram - https://www.instagram.com/jodikrangle/

Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVO

Connect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/

Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)

Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!

https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/

Get my Top Five Tips for Implementing an Intentional Audio Strategy

https://voiceoversandvocals.com/audio-branding-strategy/

Editing/Production by Humberto Franco - https://humbertofranco.com/

“I would just play these crazy ‘80s drum beats and then I’d play on top of it and it was like the coolest thing ever. So it always became this really important thing to me too, and I couldn’t describe it in any way professionally at all. I mean, I was just a kid. But I was thinking about this like, I don’t know. I assumed some kids were, like, super into BMX bikes or something. Like, this was like my thing, and I think, again, that just really helped push me into that world.” -- Jack Bradley

What does it take to craft the perfect sound that lingers in your mind long after you’ve seen an ad? This is a question veteran sound designer and HiFi Project CEO Jack Bradley, with over 25 years of experience in the content music and audio industry, has dedicated his career to answering. In this episode, we explore the intricacies of audio branding and uncover the latest industry trends and the power of sound in shaping viewer’s perceptions. Jack takes us behind the scenes, revealing the technical process involved in sound design, from session booking to mastering such resources as Pro Tools. As the audio landscape continues to evolve, we delve into the shift from creating to curating as well as the expanding market for custom music for campaigns. We also discuss the implications of using non-exclusive music and the importance of creating unique content.

Our discussion also explores the role of sound in TikTok advertising and how the emergence of social media platforms has transformed sound design. Jack provides invaluable insights into creating short, impactful tracks for a variety of online platforms. From seven-second spots to fifteen-second TikToks, learn how he has successfully crafted effective soundtracks for various campaigns. If you want to learn more about what sort of audio goes into creating a great ad campaign, stay tuned.

As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes.  If you have questions for me, visit audiobrandingpodcast.com where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and access to a resource called The Studio with lots of interesting sound-related mp3s, videos, educational pdfs, and exclusive discounts from previous guests. And if you’re getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I’d love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I would so appreciate that.

(0:00:00) - The Power of Sound in Advertising

As we start the episode, Jack shares his personal journey into the field of production, drawing upon his mother’s passion for the piano and how it helped shape his love of music, as well as classic cartoons like Bug Bunny’s “Rhapsody Rabbit” that first introduced him to classical composers. “They used a ton of it,” Jack recalls from his childhood, “and why not? It was public domain, and they had access to it. I know that there’s a ton of literature out there that talks about the power of Looney Tunes and Warner Brothers and using classical music, but that one, in particular, has always stuck to me.”

(0:09:01) - Early Inspiration for Music

Jack also shares his passion for analog synth music of the 1980s and how it made a lasting impression on him. “Especially the very thematic stuff that was happening,” he explains. “The theme from Knight Rider or like Tangerine Dream and I remember the theme from Street Hawk. I thought it was the coolest thing I’d ever heard.” He shares how ’80s synthwave music led to his first drum machine and making his own electronic music. “At the time,” Jack recalls, “it was just like I just wanted drums and there really wasn’t a way to play drums on the keyboard. So I had this drum machine.”

(0:17:38) - Audio Branding and Changing Trends

The conversation turns to Jack’s experience working with an audio company and the invaluable lessons he learned from being in different sessions. We discuss the technical aspects of sound design, from booking a session to understanding the complexities of Pro Tools. We also explore how Jack’s experience with sound design has impacted his current approach to music production. “I can talk about it mostly through the lens of music,” he explains, “because that’s 90% of what my company does, but then I can definitely talk about the audio post thing too, especially more recently. But in terms of music and music for branding and music, it changed so much because when I first started.”

(0:21:41) - Music Trends and Market Shift

Jack and I discuss how access and quality of stock music improved drastically due to the recession, and how the influx of music streaming services led to a shift in mindset from creating to curating. We explore the market for creating custom music for campaigns, and the pros and cons of using music from non-exclusive libraries. Jack shares the importance of creating exclusive content that can’t be found anywhere else. “You could be this brand,” he explains, “and put your commercial out and then three days later here the same piece of music on somebody else’s commercial.”

(0:29:11) - Sound’s Role in TikTok Advertising

We also explore how the rise of TikTok and other social media platforms has led to a shift in sound design and the importance of creating short, impactful tracks for a variety of platforms. From seven-second spots to 15-second TikToks, Jack shares his experience of creating music for brands and how he has been able to create effective soundtracks for various campaigns. We also discuss how access to stock music has improved due to the recession and streaming services, and how these changes have allowed for more freedom when it comes to sound design. “TikTok,” Jack says, “at the end of the day, is really just like a media outlet, right? That’s user-generated. Or, in this case, it’s brand entertainment. So if the brand’s doing their job right, a 15-second TikTok doesn’t look like an ad at all.”

Episode Summary

• We discuss audio branding, storytelling, and creating powerful connections.
• How Jack’s childhood was shaped by classic cartoons, jazz piano, and ’80s synthwave.
• Jack shares his sound design experience and social media’s impact on music.
• We talk about stock music, streaming services, and creating custom music.
• Jack and I discuss how TikTok has helped transform audio design and branding.

Tune in next week as we take a deeper dive into the thorny questions artificial intelligence is already raising within the creative industry, how the pandemic helped create an audio ecosystem unlike anything we’ve heard before, and some of the best online audio editing resources.

Connect with the Guest

Website: http://www.hifiproject.com/

Connect with Jack Bradley on LinkedIn: https://www.linkedin.com/in/jackbradley2112/

Follow Jack Bradley on Facebook: https://twitter.com/jackbradley2112/

Connect with the Audio Branding Podcast:

Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.com

Connect with me on Instagram - https://www.instagram.com/jodikrangle/

Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVO

Connect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/

Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)

Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!

https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/

Get my Top Five Tips for Implementing an Intentional Audio Strategy

https://voiceoversandvocals.com/audio-branding-strategy/

Editing/Production by Humberto Franco - https://humbertofranco.com/

“But if it’s a narrator, which it is, like, 90% of the time, why would you need to know their gender as long as they’re getting the message across? You wouldn’t be wondering what color shirt they’re wearing, why do you need to know what gender they are? So I’m really pleased that the industry is heading in this direction, and I’m even more pleased that clients have so far been very receptive to it. Yeah, it’s great.” -- John Sanfilippo

Are you ready to hear the roar of a Ferrari's engine like never before? Get set for an immersive journey into the world of sonic branding with John Sanfilippo, an expert in the field. Together, we explore the concept of audio logos and how industry-specific sounds can create a powerful sonic logo. We discuss the innovative ways Ferrari and Harley Davidson leverage their unique engine sounds within their branding and explore potential criteria for businesses looking to tap into sonic branding.

We also touch on the future of sound in branding and delve into thought-provoking scenarios such as reactions to non-binary voices as well as the impact of AI and synthetic voices on the industry. John shares intriguing insights from his experiences, shedding light on how the next generation could play a pivotal role in shaping the future of sound. Whether a small business or a large corporation, our conversation is packed with valuable insights to help you forge a stronger bond with your customers. Stay tuned for a fascinating look at just where audio branding might be heading next.

As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes.  If you have questions for me, visit audiobrandingpodcast.com where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and access to a resource called The Studio with lots of interesting sound-related mp3s, videos, educational pdfs, and exclusive discounts from previous guests. And if you’re getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I’d love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I would so appreciate that.

(0:00:00) - Sonic Branding in Marketing

I talk with John about using sound from an industry in an audio logo, incorporating product sounds into a sonic logo, and how car companies are shifting from using the outside of the car to get the ambiance to the inside. We also chat about how Ferrari uses the roaring engine sound and Harley Davidson has tried to trademark the sound of their engines. “It’s a very distinctive sound,” John tells us, “yeah, because I mean, you can rev like a, you know, a Honda Civic and it’s not going to sound all that cool. But if you’ve got like a Dodge Charger, it’s going to have a very distinctive roar.”

(0:07:47) - Audio Branding

The conversation turns to the importance of sound in business, and how audio branding can create an emotional connection with customers. We discuss the varying scales of business and how that can affect the price of audio branding services, and about the resurgence of the full-sing jingle. “It’s fun,” he says about Tic Tac’s new jingle, “it’s you know, it’s on point. It fits the brand and it’s catchy, and it’s not catchy in an annoying way. It’s engaging and it’s fun, and it doesn’t take itself too seriously and I think it works really well. So I'm curious to see where that goes in the coming years.”

(0:22:45) - The Future of Sound

We continue to explore the idea of audio branding and how it can create meaningful connections with customers and clients. John shares his experience working with clients and their positive impressions of non-binary voices. We also discuss the impact of AI and synthetic voices, particularly clone voices, and the potential of the next generation in terms of sound. “The AI thing is tricky,” he says. “A lot of people ask me, you know, ‘What do you think of AI? What do you think of clone voices and clone voices like clone singers? You can, you can make new Elvis songs now, stuff like that.”

Episode Summary

• John and I discuss using sound in business, audio logos, and car ambiance.
• We discuss how audio branding creates connections and the potential of jingles.
• John shares his experience with AI voices and next-generation sound.

Connect with the Guest

Website: https://soundwise.audio/

“The Full-Sing Jingle: Is It Coming Back?”: https://soundwise.audio/2023/06/01/the-full-sing-jingle-is-it-coming-back/

Connect with John Sanfilippo on LinkedIn: https://www.linkedin.com/in/johnsanfilippo/

Follow John Sanfilippo on Facebook: https://www.facebook.com/SoundWiseAudio/

Connect with the Audio Branding Podcast:

Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.com

Connect with me on Instagram - https://www.instagram.com/jodikrangle/

Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVO

Connect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/

Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)

Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!

https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/

Get my Top Five Tips for Implementing an Intentional Audio Strategy

https://voiceoversandvocals.com/audio-branding-strategy/

Editing/Production by Humberto Franco - https://humbertofranco.com/

“Loyalist College, they have their own marketing people, they had just done a visual rebrand, so it was the perfect time for a sonic – not even a rebrand, they never had any kind of sonic strategy. So that was very exciting. And they had this new young marketing team too, and they were really receptive to new ideas, and they had this agency on board that had done their visual rebrand and their overall rebrand, and they were great to work with too. So it was a longer process and it was more involved, but it was all the right people on board, so it did go very smoothly even though it took a bit longer. Whereas that real estate agent, that was also a great experience, but it was just a completely different thing because I realized I'm not really branding a business, I'm branding a person." -- John Sanfilippo

This week’s guest has had a storied career, from music to media and advertising, and then to their synthesis in audio branding. He founded the sonic branding and production company now known as SoundWise in 2012, and he’s worked with businesses big and small to bring their brand into the realm of sound. His name is John Sanfilippo and in this episode, we’ll be unpacking his journey into audio branding and how the industry has transformed into the powerhouse it is today.

One of the most intriguing aspects of our discussion was the creation process of a sonic identity, a signature sound so unique it resonates without visuals or words. We dove deep into the connection between voiceover and sonic branding communities, reminisced about early sound experiences that have left a lasting impression on us, and even ventured into the iconic album Thriller by Michael Jackson. All the while, John expertly guided us through the process of using a brand's media, touchpoints, and environments to craft a compelling and recognizable sonic identity.

John also shed light on the nuances of audio branding for different-sized companies and the importance of understanding the emotional core of a client. We chatted about the creative push that comes with fresh ideas and the importance of integrating non-musical elements into audio logos. So, tune in, get comfortable, and let your ears guide you on this exploration of sonic branding.

As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes.  If you have questions for me, visit audiobrandingpodcast.com where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and access to a resource called The Studio with lots of interesting sound-related mp3s, videos, educational pdfs, and exclusive discounts from previous guests. And if you’re getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I’d love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I would so appreciate that.

(0:00:01) - The Power of Sonic Branding

John shares his journey of how he got into audio branding and how it has evolved over the years. “The industry is very interesting right now,” he says, “because there are so many people doing it, but there isn’t anybody necessarily flying the plane. You know, there isn’t like one sort of authority figure saying this is how it is now, which I think is probably a good thing.” He explains the process of creating a sonic identity that is so distinct and consistent that it could work without visuals or words and shares his tips and insights on branding with sound today and about what the future might hold.

(0:04:11) - Audio Branding and Early Sound Exploration

We also explore how the voiceover and sonic branding communities are linked, the importance of a tactile component to sound, and the early sound experiences that have moved us. We discuss the iconic album Thriller by Michael Jackson, its guitar solo by Eddie Van Halen, and an intriguing discovery about the pool tables in the music video: “I don't know if they were like just like weird prop tables that somebody made and forgot to put holes in them,” he says, “but it's the weirdest thing I saw.”

(0:16:02) - The Power of Sound in Branding

Our conversation turns to the process of sonic branding and audio production. “The first thing we generally do,” John explains, “is what I like to call the audio audit. So we look at the brand’s media, its touch points, its environments, all those places where sound can be exploited in some way, where we can put our signature on it.” John also talks about an exciting fusion of sound and animation that he’s working on right now and the avian inspiration behind Soundwise’s own audio brand.

(0:30:10) - Audio Branding for Small vs. Large

We discuss the differences between audio branding for small and large companies, the importance of understanding the emotional core of the client, and the process of creating a sonic logo that stands out. “So I thought,” he tells us, “okay, no, sonic logo is definitely the way to go. So once I had that melody I thought, okay, we can incorporate some non-musical elements. So when you hear it you'll notice the melody is accented by some key and door sounds, so you get that melody, but you also get that texture.” We also explore the benefits of working with a client, the creative push that comes with new ideas, and the importance of incorporating non-musical elements into sonic logos.

Episode Summary

• John shares his journey of audio branding and its evolution.
• We discuss Michael Jackson’s Thriller and Eddie Van Halen’s guitar solo.
• John explores audio production, signature sound, and early sound experiences.
• How audio branding can work for both small and large companies.

Tune in next week as we share some of the secret audio branding tricks of vehicles like Ferrari and Harley Davidson, the triumphant return of the full-sing jingle, and how the next generation of AI and synthetic voices are dramatically reshaping the audio branding landscape.

Connect with the Guest

Website: https://soundwise.audio/

“The Full-Sing Jingle: Is It Coming Back?”: https://soundwise.audio/2023/06/01/the-full-sing-jingle-is-it-coming-back/

Connect with John Sanfilippo on LinkedIn: https://www.linkedin.com/in/johnsanfilippo/

Follow John Sanfilippo on Facebook: https://www.facebook.com/SoundWiseAudio/

Connect with the Audio Branding Podcast:

Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.com

Connect with me on Instagram - https://www.instagram.com/jodikrangle/

Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVO

Connect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/

Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)

Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!

https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/

Get my Top Five Tips for Implementing an Intentional Audio Strategy

https://voiceoversandvocals.com/audio-branding-strategy/

Editing/Production by Humberto Franco - https://humbertofranco.com/

“One of my clients said, you know, he literally stopped doing gigs for free or for a low pay because he was able to just stand in his body and realize that some part of his inner body was saying to him ‘you're worth more than this.’ And so he was able to hear that within himself, and it helped really shift that mindset, and so now, he said, ‘I'm doing way better gigs and I'm always saying ‘this is my price, that’s it,’ you know,’ and, and when you say it and do it in this powerful but grounded state, people respond to you better as well.” -- Danielle Soccio

This episode’s the second half of my discussion with singer, speaker, and creative mentor Danielle Soccio as we discuss how she’s helped clients recognize their true worth, how the value of creativity has changed in recent years, and how sound can help us celebrate our authentic selves.

As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes.  If you have questions for me, visit audiobrandingpodcast.com where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and access to a resource called The Studio with lots of interesting sound-related mp3s, videos, educational pdfs, and exclusive discounts from previous guests. And if you’re getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I’d love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I would so appreciate that.

Recognizing Your Value

"One of my clients came to me,” Danielle recalls one of her most memorable mentoring successes, “because she'd had this dream of always wanting to sing, to perform, and she thought that's why she needed to see me." We talk about how those voice lessons instead led her client to realize how much she hides her true self from others and to find the courage to speak with her own voice. We also talk about her work with musicians, and how the age of Spotify has only worsened the tendency of young artists to sell themselves short. "Some of my clients used to perform for free and to perform for very little,” she explains. “It's a very common thing for musicians to undervalue themselves."

The Inner Self

Our discussion touches on art in the digital age and how the convenience of online audio may have also helped devalue it. "I think people value the arts to a certain point,” Danielle says, “but they just don't comprehend how much time and energy and focus needs to go into creating such beautiful art." We talk about the goal that guides her through every mentoring role she takes, and her definition of success: "To be able to absolutely be who I am,” she tells us, “and be accepted for that and be able to freely express that out in the world." "It's [about] the physical self,” she explains, “but also the inner self.”

Our Stories and Songs

As the episode comes to a close, Danielle tells us about the power of sound since the beginning of time to connect us to one another. "I think sound is ultimately, as human beings, how we connect with each other,” she says, “through our stories, through the lyrics of our songs, through our conversations." We talk about her upcoming book and the new album she’s working on, and her hope in helping people find their inner voice. “If we shared that with each other more often,” Danielle says, “and connected with people more in that way I think there would be far more harmony in the world."

Episode Summary

• How a singing lesson helped Danielle’s client speak with confidence.
• The value of musicians and creativity in a world where everything’s online.
• Understanding your true worth and listening to your authentic self.
• Danielle’s upcoming book, album, and her hope for the future of sound.

Connect with the Guest:

Website: https://daniellesoccio.com

Download Your Free eBook, “How to Courageously Live a Fully Expressed Life”: https://www.daniellesoccio.com/ebook/

Book a free call: https://daniellesoccio.as.me/

Connect with Danielle Soccio on LinkedIn: https://www.linkedin.com/in/danielle-soccio/

Follow Danielle Soccio on Facebook: https://www.facebook.com/DanielleSoccioAwakenYourVoice/

Follow Danielle Soccio on Instagram: https://www.instagram.com/daniellesoccio_awakenyourvoice/

Subscribe to Danielle Soccio on YouTube: https://www.youtube.com/channel/UC6jRvoiGAVCLJXbX1pw1c8A

Listen to Danielle Soccio on Spotify: https://www.linkedin.com/in/danielle-soccio/

Connect with the Audio Branding Podcast:

Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.com

Connect with me on Instagram - https://www.instagram.com/jodikrangle/

Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVO

Connect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/

Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)

Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!

https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/

Get my Top Five Tips for Implementing an Intentional Audio Strategy

https://voiceoversandvocals.com/audio-branding-strategy/

Editing/Production by Humberto Franco - https://humbertofranco.com/

“It’s part of it, but the deeper part is truthful, authentic, safe, safe to express yourself, and I think that’s the biggest problem in this, you know, one of the biggest problems in the world. [It’s] that people don’t feel free to express themselves, to truly express who they are or what they want to say.” -- Danielle Soccio

This episode’s guest is an accomplished singer and performing artist, creative mentor, speaker, and author from Melbourne, Australia. She’s performed in prestigious concert halls, on major television events, in the theatre, and she’s produced her own one-woman shows. She’s recorded numerous works beginning with her first album of standards, Hope, and original music that can be heard on major streaming services. Her passion is performing, and she’s sung before a viewing audience of a billion people. She’s also the creator of Awaken Your Voice, creating cutting-edge voice and transformation programs for artists, entrepreneurs, professionals, and individuals. She works with people who want to express themselves with greater presence and impact, in a larger, more meaningful way so they can achieve their goals and dreams. She’s helped transform thousands of people into confident and courageous individuals, with a newfound clarity, voice, and vision for their life.

Her name is Danielle Soccio, and this conversation will help you dig deeper into what’s causing your roadblocks and keeping you from being your best self – and how it relates to sound.

As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes.  If you have questions for me, visit audiobrandingpodcast.com where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and access to a resource called The Studio with lots of interesting sound-related mp3s, videos, educational pdfs, and exclusive discounts from previous guests. And if you’re getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I’d love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I would so appreciate that.

The Power Within

As the episode starts, we talk about Danielle's early memories of sound, and how her mother's ABBA and Barbara Streisand albums sparked her love of music. "That's where, I think, sound really started to influence me in a really big way," she explains. "And for me, it was through singing." She tells us about her concert performances and the sense of inner power and deep connection they bring. "When I sing and perform," she says, "there's just something that's happening inside, you know, and I can just feel the power and vibration of my voice... and that's a really beautiful, amazing experience."

Intention, Harmony, and Melody

Danielle tells us how her love of music and experience as a musician inspired her to delve deeper into the power of sound as a way of forging connections between people. “I can feel that there’s something really powerful, sound and everything, attached to it,” she says, “intention, harmony, and melody that can travel across the room and impact and influence people, and move them in a very deep way.” She tells us about how music awakened her to her inner voice, and how she came to realize that such an awakening isn’t always that easy for people who might not be musically inclined. “I started to realize,” she recalls, “that this inner voice... not everyone really listens to or has access to it.”

The Back of Our Body

Our conversation turns to how she now helps people find their inner voice, and she gives us an on-air demonstration of an exercise listeners can follow along with to find their center. "Not only does the sound come out much better, much richer, much fuller," she explains, "but it also comes out far more authentic and truthful." Danielle walks us through the process of relaxing and connecting with our physical and inner selves, and explains the philosophy behind it: "Finding that stillness, the still point, I think that's really necessary." She goes on to explain how modern distractions and the pace of everyday life can disconnect us from our authentic selves. "We're often in this go-go-go mentality of being in the front of our body, we're moving forward pushing forward. But we don't sit often enough in the back of our body. And to access this deep state, we want to be in that part of our body as well."

Busy Monkey Minds

Danielle tells us about what she calls our “busy monkey minds,” our constant stream of thoughts and worries about getting everything done, and we continue her breathing and focusing exercise to reach past those thoughts to our deeper selves. “From that deep place,” she says, “you can feel what wants to be communicated and speak or sing from that part of your body” Our exercise demonstration concludes and she explains how useful it can be, not only for speaking with confidence, but gaining a better sense of our wants and needs. “That’s one of the key exercises that I teach,” she says, “and it’s a great one to start experimenting with and putting into practice. You can do that anywhere any time.”

Episode Summary

• What ABBA and the Bee Gees taught Danielle about the power of music.
• Her experience as a concert musician and sound’s ability to connect people.
• The connection between the mind, body, and our innermost selves.
• A practical meditation exercise that listeners can follow along with.
• Overcoming the hectic worries of the moment to hear our inner voice.

Tune in next week as we talk about some of Danielle's most memorable success stories, how the age of streaming media has changed the relationship between musicians and listeners, and how connecting with our inner voice can not only change how we speak but also what we have to say.

Connect with the Guest:

Website: https://daniellesoccio.com

Download Your Free eBook, “How to Courageously Live a Fully Expressed Life”: https://www.daniellesoccio.com/ebook/

Book a free call: https://daniellesoccio.as.me/

Connect with Danielle Soccio on LinkedIn: https://www.linkedin.com/in/danielle-soccio/

Follow Danielle Soccio on Facebook: https://www.facebook.com/DanielleSoccioAwakenYourVoice/

Follow Danielle Soccio on Instagram: https://www.instagram.com/daniellesoccio_awakenyourvoice/

Subscribe to Danielle Soccio on YouTube: https://www.youtube.com/channel/UC6jRvoiGAVCLJXbX1pw1c8A

Listen to Danielle Soccio on Spotify: https://www.linkedin.com/in/danielle-soccio/

Connect with the Audio Branding Podcast:

Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.com

Connect with me on Instagram - https://www.instagram.com/jodikrangle/

Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVO

Connect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/

Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)

Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!

https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/

Get my Top Five Tips for Implementing an Intentional Audio Strategy

https://voiceoversandvocals.com/audio-branding-strategy/

Editing/Production by Humberto Franco - https://humbertofranco.com/

“I feel like people are just becoming more and more repelled by that and so I think the days of companies being more personal and accessible, and ‘I want to hear what you sound like, I want to know who you are before I sign a contract with you, before I do business with you,’ I don’t think it’s going anywhere. I think, if anything, it’s going to deepen. I think people think about branded podcasts as, like, Colgate having a podcast about brushing your teeth.” -- Molly Ruland

This week is the second half of my interview with CEO and Heartcast Media founder Molly Ruland as we talk about the overarching importance of who you know, how an obscure podcast led one of her clients to a ten-million-dollar contract and the value and limits of Artificial Intelligence.

As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes.  If you have questions for me, visit audiobrandingpodcast.com where you’ll find a lot of ways to get in touch. You can also join regular Clubhouse chats in The Power of Sound House, at 2pm Eastern every Wednesday. Plus, subscribing to the newsletter will let you know when the new podcasts are available and what the newest Clubhouse rooms will be about. And if you’re getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I’d love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I would so appreciate that.

Being 100% Myself

As the second half of our conversation opens, Molly talks about how being herself and putting herself out there has helped her win over clients and build her business. “I have found,” she explains, “that by getting out in front of people and being 100% myself, I attract the kind of clients who resonate with that.” She also tells us about some of her favorite podcasting clients, from political analysts to audio dramas, and how one client's emergency request for 76 audiobook narrations led to Heartcast Media's first audiobook studio. "I think that I’m probably the most proud of the work we did there.”

The Collateral Benefits

Molly also tells us about some of the unexpected benefits her clients might find in running a podcast, such as a podcast host for a very obscure and technical show whose expertise attracted a ten-million-dollar contract. “You just never know the collateral benefits of what a podcast can do,” she reminds us. She also warns us about some of the more popular SEO trends like sales funnels that sound good on paper but make less sense in practice. “A funnel implies a large amount of traffic being funneled into a smaller amount,” she explains. “So where is this large amount of traffic coming from?” We also discuss how AI is revolutionizing everything from podcast show notes to SEO predictions, and how SEO companies in particular are facing a dramatic shakeup as computers turn out to be more and more useful in calculating the best results. “And I’m not necessarily mad about that,” Molly adds.

Bring Your Own Table

As our talk comes to a close, Molly discusses her early career as one of the lone women in a very male-dominated field, and the advice she has for women who find themselves in the same situation today. “My advice to people,” she explains, “is just do your own thing. Don’t worry about it if there’s no room at the table – bring your own table” Molly concludes with one last bit of advice, and a call for women to stick together regardless of their profession: “If you’re a woman in a male-dominated industry, make some room for other women, because that’s the only way we’re going to shift the balance”

Episode Summary

• Molly’s first experience with audiobooks and how they changed her company.
• How even an obscure podcast can be lucrative with the right audience.
• The role of Artificial Intelligence in everything from show notes to SEO.
• Molly’s advice to women and anyone who’s looking for a seat at the table.

Connect with the Guest

Website: https://www.heartcastmedia.com/

Content Marketing Assessment Tool: https://www.heartcastmedia.com/content-marketing-assessment/

Connect with Molly Ruland on LinkedIn: https://www.linkedin.com/in/heartcastmedia/

Connect with the Audio Branding Podcast:

Book your project with Voice Overs and Vocals https://voiceoversandvocals.com

Tweet with me on Twitter - https://twitter.com/JodiKrangle

Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVO

Connect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/

Leave the Audio Branding Podcast a written review at https://lovethepodcast.com/audiobranding

or leave a spoken review at https://voiceoversandvocals.com/talktome/ (Thank you!)

Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!

https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/

Get my Top Five Tips for Implementing an Intentional Audio Strategy

https://voiceoversandvocals.com/audio-branding-strategy/

Editing/Production by Humberto Franco - https://humbertofranco.com/

“It just feels better to listen to somebody who sounds good. It just does, you know? And there’s all kinds of articles you can read about the psychology: you sound smarter when you sound better, you sound more trustworthy when you sound better. So it’s not about manipulating people.” -- Molly Ruland

My next guest is the CEO and founder of Heartcast Media, a digital content agency focused on content marketing for founders, CEOs, coaches, and brands. She specializes in producing high-quality branded video content for businesses that want to generate revenue and create strategic relationships through content marketing. She’s a frequent speaker about the business of podcasting, marketing, and content creation. She believes that “listening is the revolution” and it’s evident in the work she produces, with multiple podcasts in the top ten percent of downloads. She currently lives in Costa Rica with her four dogs and runs her global business remotely.

Her name is Molly Ruland, and she has a lot of knowledge when it comes to branded podcasts, helping beginners sound good, and getting right to the heart of what a branded podcast can – and can’t – do for a company.  She very generously shares that knowledge with us today, so stay tuned!

As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes.  If you have questions for me, visit audiobrandingpodcast.com where you’ll find a lot of ways to get in touch. You can also join regular Clubhouse chats in The Power of Sound House, at 2pm Eastern every Wednesday. Plus, subscribing to the newsletter will let you know when the new podcasts are available and what the newest Clubhouse rooms will be about. And if you’re getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I’d love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I would so appreciate that.

Traditional Irish Things

As we start things off, Molly tells us about her earliest memories of sound and the memorable musical impression that growing up in an Irish family left on her. “We grew up doing all the very traditional Irish things,” she explains. “I played the tin whistle, I played the concertina... we did the traditional Irish dancing.” Molly tells us about the artists and musicians in her family, including the relative whose dancing shoes are on display at the Smithsonian. “We’re an emotional group,” she says, “us Irish people, and transfer that to our music.”

What We Want Out of Life

We go on to talk about what brought her to Costa Rica and how the Coronavirus helped her embrace her role as a global remote entrepreneur. “I think in the pandemic,” she notes, “we were all given a gift of really trying to get a handle on what it is we want out of life” Molly tells us how living in a rural village has helped her get back in touch with nature and given her a new perspective than she had in Washington D.C. “I couldn’t tell you what was going on,” she recalls, “because I was surrounded by concrete buildings all the time.”

Stock Photos and Johnny Carson

“I think podcasting is the only thing where people set out to buy the crappiest equipment possible,” Molly tells us. “If you sound like you’re in a tuna can or a trash can, you’re not going to get results” We talk about the underrated importance of podcasting equipment, especially a quality microphone, and the misconceptions some of the most iconic media images have created. “I blame stock photos and Johnny Carson,” she adds, “’cause you know like they always have the microphone on the desk, and it’s not even plugged in.”

Creating a Runway

As the first half of our discussion comes to a close, we talk about Molly’s advice for new podcasters. “I always say let’s start at the beginning,” she says. “Let’s define what success looks like, and then let’s think about it.” She tells us about the distinction between podcasting for an audience vs. podcasting as a networking tool, and how often its value in connecting hosts and guests is overlooked. “If you’re interviewing people you don’t want to do business with,” she explains, “specifically with a branded podcast, then you’re wasting you’re time”  Molly offers tips for establishing and maintaining a rapport with episode guests, and the future of podcasting as a networking tool. “It’s all about that amplification,” she adds, “and creating a runway to work with people again.”

Episode Summary

• Molly’s connection to music through her Irish relatives.
• How the pandemic helped her reevaluate her priorities and relocate to Costa Rica.
• The value of a high-quality microphone to podcasters and entrepreneurs alike.
• Figuring out the goal of a podcast and whether it needs mass marketing.
• The importance of valuing and maintaining one’s connection with guests.

Tune in next week as Molly talks about how a last-minute request for audiobooks helped change the way her company does business, the unexpected pitfalls of trying to create a sales funnel, and Molly’s advice to other women who might be trying to break into a male-dominated industry.

Connect with the Guest:

Website: https://www.heartcastmedia.com/

Content Marketing Assessment Tool: https://www.heartcastmedia.com/content-marketing-assessment/

Connect with Molly Ruland on LinkedIn: https://www.linkedin.com/in/heartcastmedia/

Connect with the Audio Branding Podcast:

Book your project with Voice Overs and Vocals https://voiceoversandvocals.com

Tweet with me on Twitter - https://twitter.com/JodiKrangle

Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVO

Connect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/

Leave the Audio Branding Podcast a written review at https://lovethepodcast.com/audiobranding

or leave a spoken review at https://voiceoversandvocals.com/talktome/ (Thank you!)

Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!

https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/

Get my Top Five Tips for Implementing an Intentional Audio Strategy

https://voiceoversandvocals.com/audio-branding-strategy/

Editing/Production by Humberto Franco - https://humbertofranco.com/

“You know, 'do you have any advice for me?' And I say, 'Yeah go write one hundred bad songs. Go finish them. Because that's going to do way more for your career, even though you think they're like really bad songs.' I'm like, 'yep, you got to get through those to write the one that's going to actually start a fire for you. I'm not saying you have to put them out, you know. Just go write them. Go give me the draft. Give me the worst draft you can on anything you know.' And the older I get the more I'm just like 'Oh how much time did I waste.'" -- Casey Cavaliere

This episode’s the second half of my conversation with record producer, musician, and artist coach Casey Cavaliere as we talk about the art of creating an experience, how the secret to writing good songs is to write bad ones, and the surprising truth he learned about being a DIY artist.

As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes.  If you have questions for me, visit audiobrandingpodcast.com where you’ll find a lot of ways to get in touch. You can also join regular Clubhouse chats in The Power of Sound House, at 2pm Eastern every Wednesday. Plus, subscribing to the newsletter will let you know when the new podcasts are available and what the newest Clubhouse rooms will be about. And if you’re getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I’d love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I would so appreciate that.

Spreading Like Wildfire

As the second half of our discussion begins, we talk about all the different musical communities and genre niches there are in the social media landscape. “There are an infinite number of different sub-communities right?" Casey notes. "The Venn diagram is wildly rich." He tells us about how he’s working to connect different aspects of the music industry for mutual benefits that might not be apparent at a glance, and how the future of music and fan communities will, as he says, “be through messages, art, ideas reaching those communities and then spreading like wildfire.”

The Perfect Release

We also talk about some of the pitfalls that new artists run into when putting out their first album or starting their career, including worrying too much about getting everything right on the first try. “Not taking action and spending too much time trying to craft the perfect plan,” Casey says, “craft the perfect release... that just doesn’t exist.” He also tells us about his firsthand experience as a ‘DIY artist,’ and how he found out the hard way that the acronym doesn’t mean you should tackle everything alone. “I learned very early on that it was not a sustainable model to do everything myself.”

Getting to Episode 100

Casey also tells us about his podcast The Record Process and how it offers a behind-the-scenes look at everything that goes into making a record, from the band to the cover art to the studio engineers and production team. “We try to flip that camera,” he says, “and give you, at least every season, you know, a whole 360 look at what a record looks like from all the kinds of people who have a hand in it.” We talk about creative ‘resistance’ and his steps for pushing through it, and about how important it is to keep a long-term view of your dream when you’re starting out, whether you’re an indie music artist or launching a new podcast. “It’s not about what Episode One or Episode Twenty or Thirty looks like,” Casey says. “It’s about what this show could possibly look like when we get to Episode 100.”

Episode Summary

• Casey’s marketing advice on how to go beyond Spotify playlists.
• Why crafting the perfect hit single is less important than many artists think.
• Casey’s podcast The Record Process and its unique insider perspective.
• Advice for recharging and holding onto the joy of creating art and music.

Connect with the Guest

Website: https://www.caseycavaliere.com/

Connect with Casey Cavaliere on LinkedIn: https://www.linkedin.com/in/casey-cavaliere-a72ba3197/

Connect with the Audio Branding Podcast:

Book your project with Voice Overs and Vocals https://voiceoversandvocals.com

Tweet with me on Twitter - https://twitter.com/JodiKrangle

Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVO

Connect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/

Leave the Audio Branding Podcast a written review at https://lovethepodcast.com/audiobranding

or leave a spoken review at https://voiceoversandvocals.com/talktome/ (Thank you!)

Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!

https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/

Get my Top Five Tips for Implementing an Intentional Audio Strategy

https://voiceoversandvocals.com/audio-branding-strategy/

Editing/Production by Humberto Franco - https://humbertofranco.com/

“I just want to try to take a more thoughtful, mindful approach to helping artists think for themselves and become self-sustaining. Because the industry is going to change. The things we’re talking about right now are going to be either way more relevant or way less relevant ten years from now.  But I want you to be able to gain the tools and frameworks for kind of going through and saying ‘Hey well, how do I talk to this label? How do I pitch this label.’ And being like ‘Hey a better idea is, let’s flip the lens and put your hat on in a way that allows you to think about what behooves them and what their objectives are.’ And that’s maybe a better pitch.” -- Casey Cavaliere

This episode’s guest is an American record producer, musician, and artist coach. His creative work ethic has been sculpted by a career spanning over two decades with his band The Wonder Years, including multiple Billboard chart-topping releases, extensive global touring, and the mentorship of music industry heavyweights. His mission outside of the studio and the stage is to help educate and inspire a new generation of independent artists by teaching them how to think critically about the way they market, promote, and brand themselves and their music.

His name is Casey Cavaliere and I think you’ll find him incredibly inspiring. I know it’s tough out there for musicians right now, but the best is yet to come, and this discussion will help demystify what it takes to be a working musician.

As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes.  If you have questions for me, visit audiobrandingpodcast.com where you’ll find a lot of ways to get in touch. You can also join regular Clubhouse chats in The Power of Sound House, at 2pm Eastern every Wednesday. Plus, subscribing to the newsletter will let you know when the new podcasts are available and what the newest Clubhouse rooms will be about. And if you’re getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I’d love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I would so appreciate that.

Can We Plug This In?

We start the show off with a look back at Casey’s memories of sound, and the big impression that his dad’s role as a bass player in a classic ‘70s rock band made on him as a child. “And I was like ‘Dad, can we plug this in?’" Casey recalls. “He’s like ‘honestly, I don’t even know if it still works, but I guess we can try.’ And we did, and boy did it still work” As he puts it, “I just didn’t stand a chance after that.” He tells us about living his lifelong dream as a professional musician, and how the thought of it being his career still leaves him in awe. “I still can’t believe it myself,” he says, “but it’s been, you know, the better part of two decades in a band from Philadelphia called The Wonder Years”

Your Own Shiny Object

Casey talks about the most rewarding part of his career as a musician and how it’s led him to help other artists who are just starting out. “I wake up every day,” he says. “and still have such gratitude to see the impact that we’ve been able to make, even in our little sub-world of punk rock and alternative music.” We also discuss the impact online platforms have made over the years, and how, as he puts it, artists should look past this or that “shiny object” to find their own value and approach to promotion. “That is a big part of what I hope to do,” Casey adds, “for the next generation of independent artists who, I think, have an opportunity to really dominate and completely change the landscape.”

What Have You Built?

As the first half of our interview comes to a close, Casey tells us how he focuses on the longer view when it comes to making and marketing music. “Imagine you wake up,” he says, “and you’ve been in this little punk band from Philadelphia for twenty years. What do you hope you’ve built?” We talk about how his career direction, like so many, changed after the pandemic encouraged him to reflect on his life, and how he hopes to give back what he’s received over the years. “The sense of community and that compassion and empathy, I hope that that is something we’ll be remembered for.”

Episode Summary

• How Casey’s family history with classic rock inspired his own musical career.
• The best music promotion tools and the trick to remaining timeless.
• How indie bands can market themselves without losing their authenticity.
• Making music after COVID-19 and the fresh perspective it gave him.

Tune in next week as Casey and I talk about how music fandom can transcend the algorithms, about the mistakes new artists make when trying to get a foot in the door, and how Casey’s podcast The Record Process offers a peek behind the scenes of some of the most famous record releases.

Connect with the Guest

Website: https://www.caseycavaliere.com/

Connect with Casey Cavaliere on LinkedIn: https://www.linkedin.com/in/casey-cavaliere-a72ba3197/

Connect with the Audio Branding Podcast:

Book your project with Voice Overs and Vocals https://voiceoversandvocals.com

Tweet with me on Twitter - https://twitter.com/JodiKrangle

Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVO

Connect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/

Leave the Audio Branding Podcast a written review at https://lovethepodcast.com/audiobranding

or leave a spoken review at https://voiceoversandvocals.com/talktome/ (Thank you!)

Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!

https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/

Get my Top Five Tips for Implementing an Intentional Audio Strategy

https://voiceoversandvocals.com/audio-branding-strategy/

Editing/Production by Humberto Franco - https://humbertofranco.com/