Audio Branding

“And it surprised me that it took so long for people to adopt the on-demand aspects of audio. It’s been a very, it’s been kind of a slow adoption curve is what I’ve seen. I think that the on-demand side of video grew much quicker, which I think is an interesting case, even as it applies today as we look at the podcasting space. We’re still, you know, we’re still chipping away at it, as they say.” -- Rob Greenlee

This episode’s the second half of my conversation with technologist, podcasting pioneer, and audio industry leader Rob Greenlee, as we discuss the tension between social media and open-source audio, the challenge of staying honest in an industry where advertisers expect endorsements, and how algorithms and automated moderation might change the culture of podcasting.

As always, if you have questions for my panelists, you’re welcome to reach out through the links in the show notes.  If you have questions for me, visit www.audiobrandingpodcast.com where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available. And if you’re getting some value from listening, feel free to spread that around and share it with a friend, along with leaving an honest review. Both those things really help – and I’d love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I would so appreciate that.

Growing Up With YouTube

The second half of our discussion begins as we continue to talk about YouTube, Spotify, and other efforts by content platforms to tame the podcasting frontier. Rob admits that the world’s a different place than it was when he started podcasting, and young podcasters have grown up with those big social-media platforms for much of their lives. “So I mean,” he says, “it’s not a huge issue, and I do get a sense that the up-and-coming generation of podcasters are more open to having this type of relationship with, like, a YouTube just because of how popular YouTube is.”

The Whole Ecosystem

We also talk about how he found that he’s gained a wider perspective on the audio industry thanks to a new role that allows him to work with a variety of companies. “That gave me a perspective,” Rob says, “that I need to back up and become more educated with the whole ecosystem of podcasting because working on one particular platform had kind of siloed my access to learning about other platforms. Because nobody wanted to share it with me, because they thought I was a competitor.”

Podcasting Around the World

As the episode comes to a close, Rob tells us about his 2013 podcast The Spoken Life Show, and how he’s bringing it back for a new podcasting age. The original episodes turned out to be eerily prophetic, from the mainstreaming of podcasting through platforms like YouTube to a particular interest of his, the globalization of podcasting and digital audio as the technology reached every corner of the world. “Yeah,” he notes, recalling both his prediction and its success. “It’s huge, like out in Vancouver, and just the amount of podcasts that are being consumed out there is remarkable. And also in other parts of the world too. So, the U.S. isn’t the dominant player in podcasting anymore, I would say.”

Episode Summary

• How streaming platforms and new creators are changing the industry
• The metrics of podcasting and whether the audience has peaked
• How podcast advertising and sponsorships have evolved
• Revisiting The Spoken Life Show’s early podcasting predictions

Connect with the Guest

Website: https://robgreenlee.com/

Connect with Rob Greenlee on LinkedIn: https://linkedin.com/in/robgreenlee/

Follow Rob Greenlee on Facebook: https://facebook.com/robgreenlee/

Connect with Rob Greenlee on Twitter: https://twitter.com/robgreenlee/

Connect with the Audio Branding Podcast:

Book your project with Voice Overs and Vocals https://voiceoversandvocals.com

Tweet with me on Twitter - https://twitter.com/JodiKrangle

Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVO

Connect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/

Leave the Audio Branding Podcast a written review at https://lovethepodcast.com/audiobranding

or leave a spoken review at https://voiceoversandvocals.com/talktome/ (Thank you!)

Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!

https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/

Get my Top Five Tips for Implementing an Intentional Audio Strategy

https://voiceoversandvocals.com/audio-branding-strategy/

Editing/Production by Humberto Franco - https://humbertofranco.com/

“And it surprised me that it took so long for people to adopt the on-demand aspects of audio. It’s been a very, it’s been kind of a slow adoption curve is what I’ve seen. I think that the on-demand side of video grew much quicker, which I think is an interesting case, even as it applies today as we look at the podcasting space. We’re still, you know, we’re still chipping away at it, as they say.” -- Rob Greenlee

This episode’s guest is the CEO of Spoken Life Media and host of the Spoken Life Show. He’s also the co-founder and advisor to PodcastEZ.com, and has worked in senior roles with Podbean.com, Libsyn, and Advertisecast. He’s a well-known public speaker, technologist, evangelist of the podcasting industry and its potential, and a trainer for podcasting globally. And he’s a founding Board of Governors member, and former founding chairperson of the Podcast Academy (which is responsible for the Ambies Awards). In 2017 he was inducted into the Academy of Podcasters Hall of Fame, and is a current chairperson of the Induction Committee for the eight-year-old “Podcast Hall of Fame.”

Along with Todd Cochrane, who’s also been on this podcast, he co-hosts the 10+ year running New Media Show at NewMediaShow.com and hosts the “Spoken Life Show” at podpage.com/spokenlife/. His accolades are numerous, and his background, extensive. He’s even a former college basketball player at Pacific Lutheran University and is also a Guinness Book of World Record holder for building the World’s Largest Glass of Orange Juice for the State of Florida.

His name is Rob Greenlee, and I’ve been looking forward to this discussion for a number of reasons. The state of podcasting is currently in flux, considering what’s happening with AI, podcast hosting, RSS, and a whole host of other considerations. It’s still going strong, and there’s still a sizable audience out there – my listeners being a case in point. But there’s definitely a lot to talk about.

As always, if you have questions for my panelists, you’re welcome to reach out through the links in the show notes.  If you have questions for me, visit www.audiobrandingpodcast.com where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available. And if you’re getting some value from listening, feel free to spread that around and share it with a friend, along with leaving an honest review. Both those things really help – and I’d love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I would so appreciate that.

Embracing the Timeshift

As the episode starts, Rob recounts his early memories of sound and one of his first forays into the audio industry back in 1999. “I asked this radio station,” he recalls, “it was a small market radio station at the time, if they had a technology talk show. And I said ‘I’ve got some friends, we can come in and do one.’” He tells us about the pioneering days of digital audio and podcasting, well before smartphones and streaming content existed, and how online shows changed the audience’s expectations when it came to radio. “The audience,” he says, “was starting to more and more embrace kind of time-shifting. That’s a term that I used early on, time-shifting of the consumption of radio.”

Everybody Has a Voice

As we continue, the topic shifts to the democratization of sound and how it competes with the commercialization of podcasts and online audio spaces. Rob wonders if the combination of these two factors has worsened streaming audio’s signal-to-noise ratio. “Is it possible that everyone should have a voice?” he reflects. “I think it’s an interesting question. I think the industry would love it if everybody had a voice, but is that what’s really good for the listener or good for the content side?”

Podcasting’s Wild Card

We also talk about the leaps in technology the industry’s seen in just the last few years, and how it’s brought podcasting and a global audio market to the world. “The last three years,” Rob notes, recounting his work with international podcasters, “we’ve seen a big explosion of interest outside of the United States for podcasting.” He also considers what the future might hold for a media industry that’s so far been slow to evolve, whether it’s from audio hardware breakthroughs or from AI and generated voice content. “We’re seeing technology innovation come into the medium increasingly,” he notes, “with spatial audio and software solutions that are using AI technology and things like that that are starting to have an impact on the medium and the quality of what we’re seeing. And AI is one of those wild cards that I don’t think any of us really know how significant it’s going to be.”

It’s Always Been Complicated

The conversation touches on YouTube’s recent entry into the podcasting market, and whether the “video podcasts” it promotes truly count as podcasts. “It’s always been complicated with those guys,” Rob says, “because they’ve kind of, they’ve benefited from podcasting for a long time, but they’ve been pretty much ignoring it for most of the time that they’ve been.” We also discuss digital audio’s traditionally open-source history and whether attempts to wall podcasting behind proprietary platforms might change the industry. “Spotify tried to do the same exact thing,” he recalls, “catching episodes and delivering them off their own platform. You know, Pandora wanted to do that as well.”

Episode Summary

• Rob’s early memories of sound and the early days of digital audio
• How podcasting and on-demand content fit into our on-the-go lives
• The balance between an open internet and having too much content
• How new hardware and AI algorithms are reshaping podcasting
• The effort to monetize podcast platforming, from Spotify to YouTube

Tune in next week as we continue to discuss the latest efforts of social-media platforms to tame and silo, the Wild West culture of podcasting, as we talk about how Rob’s new role as a consultant has freed him to speak his mind, and about the prophetic 2013 podcast that he’s now reviving.

Connect with the Guest

Website: https://robgreenlee.com/

Connect with Rob Greenlee on LinkedIn: https://linkedin.com/in/robgreenlee/

Follow Rob Greenlee on Facebook: https://facebook.com/robgreenlee/

Connect with Rob Greenlee on Twitter: https://twitter.com/robgreenlee/

Connect with the Audio Branding Podcast:

Book your project with Voice Overs and Vocals https://voiceoversandvocals.com

Tweet with me on Twitter - https://twitter.com/JodiKrangle

Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVO

Connect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/

Leave the Audio Branding Podcast a written review at https://lovethepodcast.com/audiobranding

or leave a spoken review at https://voiceoversandvocals.com/talktome/ (Thank you!)

Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!

https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/

Get my Top Five Tips for Implementing an Intentional Audio Strategy

https://voiceoversandvocals.com/audio-branding-strategy/

Editing/Production by Humberto Franco - https://humbertofranco.com/

“I think, you know, in terms of quality and even the manufacturing, I’ve been very pleased with what I’ve been seeing from quote-unquote competitors. And as far as competing, I think the Pod Mobile is kind of different in the application and though there’s a lot of overlap and one can choose to, for certain applications, it can choose from multiple options, the packaging and the range of things that Power Mobile does is quite different.” -- Fernando Eid Pires

This episode's the second half of The Power of Sound Clubhouse chat with panelists Steve Irby and Fernando Pires as we talk about condenser mics vs dynamic mics, Fernando's priorities when it comes to designing audio equipment and comparing technical numbers to real-world performance.

As always, if you have questions for my panelists, you’re welcome to reach out through the links in the show notes.  If you have questions for me, visit www.audiobrandingpodcast.com where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available. And if you’re getting some value from listening, feel free to spread that around and share it with a friend, along with leaving an honest review. Both those things really help – and I’d love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I would so appreciate that.

Changing Up Your Gear

The second half of our Clubhouse discussion starts as we continue to talk about audio specifications, the math behind decibel ratings, and whether condenser mics or dynamic mics offer the best bang for your audio buck. Fernando offers an example of how what seem to be ideal numbers on paper can sometimes fail to account for practical reality and a podcaster's unique circumstances. "My advice for the consumer," he tells us, "is that if you go with the numbers and you're about to change up your gear with hopes to improve it that much... get the product from a place that it can be returned."

Publishing the Truth

George Whittam joins the conversation with a question to our panelists about the latest buzz surrounding 32-bit float audio, just what that phrase really means, and how useful it might be for a device as versatile as Fernando’s PodMobile. Fernando and Steve share their thoughts about balancing cost and efficiency in audio equipment, and whether it’s more important to compete with the numbers across the industry or with the user experience. “We’re at the point,” Steve explains, “where we want to say, what we publish is true, you know, and there is a lot of pressure to publish a certain number, maybe with a certain type of a measurement that doesn’t really matter. So you get the pressure to do that.”

A Life Transformed

We wrap up the conversation with a more in-depth look at some of the design decisions that went into the PodMobile's audio ports and interfaces, how early user feedback led to Fernando adjusting his original plans to make it more robust, and the unique "blend mode" he designed to offer spatial-audio recording. As we close, he looks back at the circumstances that led to his meeting Steve and joining Kicker. "My life has been transformed entirely top to bottom in every way," Fernando says. "And that's amazing. Like, gosh, like how far it goes when, when you, you know, aiming for the long haul. And I don't see how that could have been the case if you had compromised on your values."

Episode Summary

• Condenser mics, dynamic mics, and getting the best sound
• How essential 32-bit float audio recording is to audio hardware
• Weighing technical specifications against user feedback
• The lessons Fernando learned while perfecting the PodMobile

Connect with the Panelists

Kicker Website: https://www.kicker.com/

Connect with Steve Irby on LinkedIn: https://www.linkedin.com/in/steve-irby-aab79613/

AudioSigma Website: https://audiosigma.com/

Follow Fernando Pires on Facebook: https://www.facebook.com/fernando.eidpires

Connect with Fernando Pires on LinkedIn: https://www.linkedin.com/in/pireseid/

Follow Fernando Pires on Twitter: https://twitter.com/PiresEid

Connect with the Audio Branding Podcast:

Book your project with Voice Overs and Vocals https://voiceoversandvocals.com

Tweet with me on Twitter - https://twitter.com/JodiKrangle

Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVO

Connect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/

Leave the Audio Branding Podcast a written review at https://lovethepodcast.com/audiobranding

or leave a spoken review at https://voiceoversandvocals.com/talktome/ (Thank you!)

Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!

https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/

Get my Top Five Tips for Implementing an Intentional Audio Strategy

https://voiceoversandvocals.com/audio-branding-strategy/

Editing/Production by Humberto Franco - https://humbertofranco.com/

“Well, if you want sound to go further, you don’t... Some people say it throws sound or something like that. It doesn’t, sound moves on its own. It’s a wave, but what you can do is control the dispersion of it. So if you’ve got your garden water hose and you put it on spray, it’s the same amount of water coming out, but it goes, it sprays out in all different directions, or at least quite a bit. And then if you twist it and make the setting where it goes straight out, okay, it will be more concentrated in that area. So basically what you do is you just take that acoustical power and you funnel it into different directions. So you might think it goes further, but it just makes it louder in that particular area.” -- Steve Irby

Each Wednesday at 2 PM Eastern Time I host a weekly Clubhouse called The Power of Sound, where we talk about everything related to sound, such as music, podcasting, voiceovers, public speaking, audio branding, voice interfaces, social audio, and, of course, digital audio. If you’d like to drop by, just check the schedule for The Power of Sound to see what’s coming up. Just lately we had a conversation (and everyone here knew that the room was being recorded so I do have permission) called Audio Electronics Explained, where we discussed the science of sound and audio equipment.

My fellow panelists in this discussion are Kicker’s founder and president Steve Irby, and audio engineer and AudioSigma founder Fernando Eid Pires. They answer questions about how our audio experiences are crafted through the innovation of the hardware we use. If you’ve ever wondered how speakers create the sound you love, or have questions about how audio interfaces work, or want to understand what audio specifications are really saying, they can help you. Both of them understand the nuts and bolts of audio gear and are sure to have the answers you’re looking for!

As always, if you have questions for my panelists, you’re welcome to reach out through the links in the show notes.  If you have questions for me, visit www.audiobrandingpodcast.com where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available. And if you’re getting some value from listening, feel free to spread that around and share it with a friend, along with leaving an honest review. Both those things really help – and I’d love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I would so appreciate that.

A Thing of Its Own

The Clubhouse chat starts off with Steven and Fernando introducing themselves and telling us how they got their start, and about Kicker’s role in the audio industry.  “GM is our biggest customer,” Steve explains. “We build for a number of other automakers: Toyota, Subaru, Ford, and different ones as well.” Fernando talks about his firsthand experience with digital audio, from his early days as a student in Brazil to his work today on the PodMobile device. “It’s quite different engineering for audio than anything else,” he says, “robotics, or industrial computing applications. Audio is quite of a thing of its own: I love it because it’s a blend of art with those exact engineering-type things.”

The Illusion of Sound

Steve goes on to explain how sound works, and how everything from modulation to subtle volume shifts plays into the illusion of 3D audio in the car. “If you were sitting at a concert or in a club or you’re listening to a band,” he explains, “they’re generally in front of you. So a lot of the things that we do is designing for the sound to appear to come from the front of the car.” Fernando gives us an example of how, with the right processing, speakers can trick the ears and brain into hearing sound come from a variety of directions that might have nothing to do with where the speakers are installed.

Tying the Senses Together

The conversation continues with its focus on the senses and how they can be manipulated, and we talk about my previous guest Steve Keller’s surprising research into the connection between sound and the sense of smell (in the case of a Dove campaign created at Studio Resonate). Fernando recalls a book by Dr. Daniel Amen that tied the senses together and helped change his life. “I remember one of the recommendations he had,” he tells us, “for, like, you just had like a really bad day or kind of in a difficult place is an immersion of what sounds good, smells good, temperature of the water... deliberately using as many of the senses as you can to get you to like, feel better. And of course, that, you know, will interfere with your state of mind.”

What the Numbers Mean

As the first half of our Clubhouse discussion wraps up, the topic turns to audio equipment, technical specifications, and just what all those impressive-looking numbers on the back of a microphone box are really saying. Fernando gives us a vivid illustration of just how the math behind decibel ratings doesn’t work the way we might assume and how those numbers don’t necessarily mean what they seem to say at a glance. “So my point is,” he says, “if you rely on the specifications without the knowledge of how these things actually work, oftentimes you know, oftentimes you’ll be disappointed.”

Episode Summary

• Steve and Fernando’s backgrounds in audio technology
• How sound waves work and the key to simulating 3D audio
• The connection between sound, the other senses, and wellness
• How the noise ratings on microphones are calculated
• Making sense of audio equipment’s technical specifications

Next week the chat continues as we talk about condenser microphones, Fernando’s work on the PodMobile interface, and unraveling just what a “32-bit float audio recorder” means.

Connect with the Panelists

Kicker Website: https://www.kicker.com/

Connect with Steve Irby on LinkedIn: https://www.linkedin.com/in/steve-irby-aab79613/

AudioSigma Website: https://audiosigma.com/

Follow Fernando Pires on Facebook: https://www.facebook.com/fernando.eidpires

Connect with Fernando Pires on LinkedIn: https://www.linkedin.com/in/pireseid/

Follow Fernando Pires on Twitter: https://twitter.com/PiresEid

Connect with the Audio Branding Podcast:

Book your project with Voice Overs and Vocals https://voiceoversandvocals.com

Tweet with me on Twitter - https://twitter.com/JodiKrangle

Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVO

Connect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/

Leave the Audio Branding Podcast a written review at https://lovethepodcast.com/audiobranding

or leave a spoken review at https://voiceoversandvocals.com/talktome/ (Thank you!)

Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!

https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/

Get my Top Five Tips for Implementing an Intentional Audio Strategy

https://voiceoversandvocals.com/audio-branding-strategy/

Editing/Production by Humberto Franco - https://humbertofranco.com/

“The interesting thing about Napster was, you know, they built this really cool community and everyone had to upload their music to a server. So they controlled the servers. And because the music business doesn’t understand it and because it wasn’t their thing, they killed it. So the people who had designed that software were like, okay, then let’s just make every computer a server. And then like Gnutella and LimeWire came out and it was like, it almost destroyed the industry. They were able to take that technology and bring it back into like, well, ‘let’s just stream it to you now. We’ll stream it to you back from our servers.’ But then the artists paid the price on that.” -- Randy Sosin

This is the second half of my conversation with filmmaker, music video producer, and visual storyteller Randy Sosin as we talk about how artists can engage more successfully with their fans, how he’s working to overcome the bad reputation that NFTs have given blockchains, and his work in reinventing everything from music videos to concert performances for the digital-audio era.

As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes.  If you have questions for me, visit www.audiobrandingpodcast.com where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available. And if you’re getting some value from listening, feel free to spread that around and share it with a friend, along with leaving an honest review. Both those things really help – and I’d love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I would so appreciate that.

A Whole Other World

The second half of our discussion starts with a look back at file-sharing apps like Napster and Limewire, and how the music industry missed an early opportunity to engage listeners and connect them more directly to the artists. He tells us how he’s using the blockchain to create just that sort of connection now: “As an artist, if you do something and sell it, like if somebody buys something, it goes directly to your wallet. It’s a fifteen-second transaction thing. And if you’re selling it for a hundred dollars or two dollars or whatever, you don’t have to wait.” We talk about the hit NFTs have taken in the news lately, and how he’s working to separate the pioneering technology and potential behind them from their mixed reputation “So I’m trying to make it more like digital scrapbooks,” he says, “and clips from videos and stems, because there’s a whole other world that I feel that’s out there.”

Wow, That’s Cheap

Our conversation turns to audio jingles, logos, and the industry’s ongoing reliance on licensed music from decades past. “They’re trying to tap into the familiarity,” Randy explains, “so that you’re watching that, you’re like ‘oh, I love Stevie Wonder and I love the Beatles.’ They’re just trying to get you to engage with the brand.” We also talk about the limitations of this strategy, especially since more than one company might license the same song for a commercial. “People are like ‘oh, you know that song and it was in this commercial?’” he tells us. “It’s like ‘no, it was in this commercial,’ and then they Google and it’s in both commercials. And then they’re like, oh, wow, that’s cheap.”

The Fan Experience

As our conversation comes to a close, we talk about the growing role of audio branding in the future of digital music, from fans interacting with music video elements to concerts where fans can use tokens to interact with the performance. “That’s the thing,” Randy says, “the band can easily engage with that because it’s not going to change anything for them. They can play their song and do their thing. But the fan experience is like, it’s worth everything to me.” We talk about the tensions between producers and artists, and how he believes the breakthroughs of Web 3.0 are on the side of the artists and their fans, from proof of attendance protocols to dynamic digital royalties. “The gatekeepers are not thrilled with the idea,” he tells us. “But I’m not giving up. I believe in it. I really believe in it.”

Episode Summary

• How the digital-audio revolution has left music artists behind
• Overcoming the hurdles of NFTs and embracing the blockchain
• The advantages and challenges of licensed-music branding
• The future of digital audio, from musical bots and Metaverse concerts

Connect with the Guest

Website: https://linktr.ee/randysosin

Connect with Randy Sosin on LinkedIn: https://www.linkedin.com/in/randysosin

 Connect with the Audio Branding Podcast:

Book your project with Voice Overs and Vocals https://voiceoversandvocals.com

Tweet with me on Twitter - https://twitter.com/JodiKrangle

Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVO

Connect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/

Leave the Audio Branding Podcast a written review at https://lovethepodcast.com/audiobranding

or leave a spoken review at https://voiceoversandvocals.com/talktome/ (Thank you!)

Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!

https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/

Get my Top Five Tips for Implementing an Intentional Audio Strategy

https://voiceoversandvocals.com/audio-branding-strategy/

Editing/Production by Humberto Franco - https://humbertofranco.com/

“One of the biggest problems that we have in the world today is that we’ve devalued music to, it’s basically free. And, you know, I keep seeing these articles like, well, ‘what if Spotify charged you $14.99 a month?’ That isn’t going to fix the problem. Getting another billion dollars in the system so that Universal or Sony can get another $800 million into their coffer... it’s not going to the artists.” – Randy Sosin

This episode’s guest is a groundbreaking filmmaker who has been at the helm of some of the most important music videos, concert films, and livestream events, driving the sales of millions of albums, downloads, streams, and concert tickets. From Eminem to Pink Floyd, from Sarah Silverman to the Electric Daisy Carnival, he has been at the forefront of music visual storytelling for over twenty-five years. He’s currently focused on Music and Entertainment blockchain projects: he’s a blockchain Shaman and can help anyone understand and embrace the new Web 3.0 reality.

His name is Randy Sosin, and this discussion will definitely be looking to the future. What’s new under the sun for musicians, and for all of us who appreciate good art when it comes to sound? What does Randy recommend and what does the future look like to him? Listen in to find out.

As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes.  If you have questions for me, visit www.audiobrandingpodcast.com where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available. And if you’re getting some value from listening, feel free to spread that around and share it with a friend, along with leaving an honest review. Both those things really help – and I’d love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I would so appreciate that.

A Changing Industry

As our conversation starts, Randy tells us about his early memories of sound. “I remember the first time hearing the Beatles,” he says, “and that was something that really changed my life. You know, like, just the sound that came out of the radio, the harmony, and the whole thing.” We go on to talk about the music industry and the changes the digital age has brought about, and how those changes sometimes don’t get as much attention as they should. “Oh, you’ll see articles like vinyl outsold CDs,” Randy tells us. “and that may be true. Vinyl may have outsold CDs in 2022, but if you go back to 1985, there were hundreds of millions of units sold. Now you’re talking about a million units sold.”

The Music of MySpace

Randy tells us about social media’s current role in brand promotion, and how blockchain technology can help cut out the middleman between bands and their audience. “All that data and all that information goes to the other platforms,” he explains. “You can use it and you hope your algorithm works, but coming soon will be the direct-to-consumer where they’ll be able to connect to you directly in your world.” We also talk about how MTV once held, and then lost, the cultural influence that social media now holds, and how today’s platforms haven’t focused on music the way MySpace once did. “And it was, people loved it, you know?” he says. “But then it’s gone away. I’m shocked that there is, I guess TikTok is what people say to me, but it’s not necessarily about music.”

Moving Beyond Royalties

We discuss the challenges of making money as a musician in the digital era, and how utilizing the blockchain can ensure that the artists are being rewarded for their effort. “If they know that they can get money quicker and more efficiently,” he says, “and it’s coming directly to them, I think there’s going to be a sense of like ‘I don’t need to make a hundred million in order to make twenty million. I can make twenty million and I actually made twenty million.’” The topic turns to the traditional record industry and to royalty payments, a concept that, in his view, became obsolete a long time ago.  “When you buy a record,” Randy tells us, “when I bought an album or if you bought a CD, you don’t pay a royalty every time you listen to it in your house, you know? But in theory, you should.”

Everything’s Digital

As the first half of our discussion comes to a close, we talk about augmented reality, VR, and the audio transformation that virtual performances can bring. As Randy puts it, “why do we have to have a stage in one place with two points of sound? You know, it’s 2023, like, you can have twenty, thirty points of sound very easily. Everything’s digital.” We also talk about AI and machine learning, and how they’re going to change everything from listener playlists to composing the songs to concert performances. “Even with music,” he says, “it’s going to figure stuff out. It might not be perfect at first, but it’s going to figure things out and it learns, it’s machine learning. So I encourage artists to embrace it.”

Episode Summary

• Randy’s first memories of sound and how the Beatles changed his life
• How social media apps like TikTok became the new MTV
• Using blockchain technology to connect musicians and fans
• How the future of buying albums might become very different
• The role of virtual and augmented reality in the music industry

Tune in next week as we talk about the missed industry opportunity that Napster represented, how he’s working to reinvent the music video as we know it, and how the combination of digital venues and audience participation could completely transform the way concerts are performed.

Connect with the Guest

Website: https://linktr.ee/randysosin

Connect with Randy Sosin on LinkedIn: https://www.linkedin.com/in/randysosin

 Connect with the Audio Branding Podcast:

Book your project with Voice Overs and Vocals https://voiceoversandvocals.com

Tweet with me on Twitter - https://twitter.com/JodiKrangle

Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVO

Connect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/

Leave the Audio Branding Podcast a written review at https://lovethepodcast.com/audiobranding

or leave a spoken review at https://voiceoversandvocals.com/talktome/ (Thank you!)

Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!

https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/

Get my Top Five Tips for Implementing an Intentional Audio Strategy

https://voiceoversandvocals.com/audio-branding-strategy/

Editing/Production by Humberto Franco - https://humbertofranco.com/

“If you were thinking more towards the sonic branding aspect of finding a specific sound or a musical tone that represents the company, the way that I like to approach it is, what don’t you sound like? Because sometimes that’s too obtuse of an idea to think about. But like, if you know of something that’s your competition, maybe they have a sound and you go, I’m not this sound because I don’t like this. I don’t know. I just wanted to put that out there, that recognizing your competition, and also to Ahmed’s point, asking your customers, what sounds do you portray? So again, I’m going into the more of the sonic branding element of it, but I just wanted to put that out there.” -- Jeanna Isham

This episode’s the second half of my discussion with panelists Ahmed Bouzi, Jeanna Isham, Audrey, Arbeeny, and Steve Keller in The Power of Sound Club on Clubhouse about the Power of Digital Audio, as we discuss what voice AI might mean for voiceover artists, where companies looking to take advantage of sonic branding might want to start, and how social media and marketing algorithms are making reaching out to customers both easier and more of a challenge than ever before.

As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes.  If you have questions for me, visit www.audiobrandingpodcast.com where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available. And if you’re getting some value from listening, feel free to spread that around and share it with a friend, along with leaving an honest review. Both those things really help – and I’d love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I would so appreciate that.

Your Brand is Your Brand

The second half starts off with a question from Xavier, a voiceover artist and actor who's looking to utilize his talent for AI and synthetic voices. We talk about the Open Voice Network and innovative voice-cloning companies like Respeecher, and our quartet of panelists offer their advice. "At the end of the day,” Steve says, “your brand is your brand. So any and all of these things that you're doing that become part of a resume could potentially make you bankable.” Audrey adds “the one thing that I would say that I'd be a little careful with is like, let's say you're associated with one brand and you're on camera for them. And then you're on all of their media, your their voice. That might limit you from being somebody else's voice because you're too associated, you know what I mean?”

Knowing Your Tools

Jeff takes the stage for the next question, as he’s curious about where a company that hasn’t invested in audio branding before might start. We talk about the different resources that are available, and which forms of sonic marketing are the best fit for particular industries. “My general guidance,” Ahmed explains, “is to educate yourself about the space, but always start with your customers and ask yourself the question, how do I use this tool? And that's why the education comes in, is you need to know what tools are out there. How do you use these various tools or one of these tools just to start?"

How Are We Using Sound?

Another observation comes from Cheryl, who notes how easy it is, in an online world driven by algorithms and metrics, for advertisers to alienate their customers with clumsy marketing. Ahmed agrees with her and shares his thoughts on the importance of diversifying ad campaigns to reach out to different categories of clients, and Steve notes that it all starts with considering how your brand intersects with your customers' lives and how they actually relate to it. “Just take your brand,” he adds, “and start thinking about what are all the places where a consumer can hear your brand and then start asking yourself, how are we showing up there? How are we using sound right now?”

Episode Summary

• How voiceover artists can take advantage of the voice synth revolution
• The key to owning and protecting your voice as an audio brand
• Where companies should start when it comes to creating a sonic logo
• Reaching out effectively to your customers through digital audio

Connect with the Panelists

WitLingo Website: https://witlingo.com/digitalaudio/

Connect with Ahmed Bouzid on LinkedIn: https://www.linkedin.com/in/ahmedbouzid

Follow Ahmed Bouzid on Twitter: https://twitter.com/didou/

Dreamr Productions Website: https://www.dreamrproductions.com/

Follow Jeanna Isham on Facebook: https://www.facebook.com/DreamrProductions/

Connect with Jeanna Isham on LinkedIn: https://www.linkedin.com/in/jeannaisham/

Follow Jeanna Isham on Twitter: https://twitter.com/Jeanna_Isham

Audiobrain Website: https://www.audiobrain.com/

Connect with Audrey Arbeeny on LinkedIn: https://www.linkedin.com/in/audrey-arbeeny-9b62761

Follow Audrey Arbeeny on Twitter: https://twitter.com/audiobrain_ny

SXM Media Website: https://www.sxmmedia.com/

Follow Steve Keller on Facebook: https://www.facebook.com/stevekeller62/

Connect with Steve Keller on LinkedIn: https://www.linkedin.com/in/stevekeller1/

Follow Steve Keller on Twitter: https://twitter.com/audioalchemist_

Connect with the Audio Branding Podcast:

Book your project with Voice Overs and Vocals https://voiceoversandvocals.com

Tweet with me on Twitter - https://twitter.com/JodiKrangle

Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVO

Connect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/

Leave the Audio Branding Podcast a written review at https://lovethepodcast.com/audiobranding

or leave a spoken review at https://voiceoversandvocals.com/talktome/ (Thank you!)

Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!

https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/

Get my Top Five Tips for Implementing an Intentional Audio Strategy

https://voiceoversandvocals.com/audio-branding-strategy/

Editing/Production by Humberto Franco - https://humbertofranco.com/

“I mean there’s a foundation that needs to be put into place. You don’t just say I want this, I want that, you know send me this, send me that. And then you have the people that are very sophisticated and they want like crazy experiences within their marketing and their advertising. So it’s kind of like two ends of the spectrum. You’ve got the people that know so much and wanna take advantage of every new technology. And then you’ve got the people that didn’t even want a sound logo and now they’re behind the times a bit. And they want to get caught up and they want to get caught up today. And I think that it’s that balance to show them that it’s a very iterative process.” -- Audrey Arbeeny

As some of you know, I host regular weekly Clubhouse rooms on Wednesdays at 2 PM Eastern Time. We talk about all sorts of things related to sound, including voiceovers, public speaking, podcasting, music, audio branding, voice AI, sound in social media, and especially digital audio. If you’d like to drop by, you can check out the schedule for my House, The Power of Sound, to see what’s coming up. We recently had a fascinating discussion (and everyone here knew that the room was being recorded so I do have permission) called The Power of Digital Audio, where talked about what digital audio means, how it’s reshaping our online lives, and how AI fits into the voiceover industry.

My fellow panelists in this episode are WitLingo founder and CEO Ahmed Bouzid, podcaster and Dreamr Productions founder Jeanna Isham, sound branding professor and Audiobrain founder Audrey Arbeeny, and audio alchemist and sonic strategy director Steve Keller.  We start things off by getting to the heart of what we mean by “digital audio” and talk about the marketing push into podcasting and social audio spaces, how digital audio hardware from smart speakers to custom vehicle soundscapes are changing the role of sound in our lives, and how the role of machine learning can be as subtle as speeding up recording sessions or as dramatic as creating whole new voices from scratch.

As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes.  If you have questions for me, visit www.audiobrandingpodcast.com where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available. And if you’re getting some value from listening, feel free to spread that around and share it with a friend, along with leaving an honest review. Both those things really help – and I’d love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I would so appreciate that.

Hearing the Authenticity

As we start the Clubhouse chat, Ahmed introduces himself and tells us how he defines digital audio. “For example, podcasting that you can listen to from your desktop or from your mobile smartphone,” he explains. “I think, that would be an example of digital audio.” We talk about how digital audio can foster a greater sense of connection and listener engagement than traditional audio and mass media. “When you hear that, you can hear their enthusiasm. You can hear their authenticity.”

Talking to the Companies

Jeanna introduces herself next, and we talk about how COVID helped change the way people relate to sound in a way that, for Jeanna, seems oddly familiar. “We actually went back to an original idea,” she says. “going back to having just that radio in our kitchen or in the living room and everybody would gather around and listen to the radio. So it’s kind of like, in my opinion, it’s a full circle thing.” She tells us about her podcast Sound in Marketing, and how it’s focusing now on the business side of audio branding. “I’m speaking to companies that actually are implementing it,” she explains. “I’ve done a lot of peer suggestions, peer conversations, but now I’m actually talking to the companies.”

Blending Sound Science and Art

We then hear from Steve, who explains the nuts and bolts of being a sonic strategy director: “The easiest way I’ve come up with it to describe my job is that I’m blending sound science with sound art to help our clients make sound decisions.” We talk about how digital audio is changing the sonic landscape, particularly when it comes to next-generation vehicles. “You’ll see automobiles becoming spaces,” Steve tells us, “not just for transportation, but spaces for entertainment, spaces to work in, even spaces for health and wellness. And there’s a huge audio component that’s a part of that.”

Leveraging Voice and Sound

Up next is Audrey, and she tells us how she’s helping companies that are behind the audio branding curve as well as the ones trying to stay ahead of it. “I notice one thing is that they are paying more attention and they are doing more in their advertising,” she notes, “like they’re reviewing the voices more and they’re getting a little bit more educated on what the right persona is” Audrey describes the process of tailoring a long-term sonic branding strategy suited for each client’s unique needs. “We have to really see what’s going to be right for them,” she explains. “Where their touch points are, where they’re hitting their consumer, that we can really leverage voice and sound.”

Episode Summary

• What is digital audio and how has it changed sonic branding
• Ahmed’s work with using social audio to form authentic connections
• How Jeanna’s seen audio evolve throughout and after the COVID pandemic
• Steve’s work with the metaverse and the future of digital audio
• How Audrey’s helping companies develop a viable sonic strategy

Next week the chat continues as we take questions about how voice artists can utilize the latest AI breakthroughs, practical advice for businesses looking to take the first step into audio branding, and how advertisers are having to work harder than ever to connect with their customers.

Connect with the Panelists

WitLingo Website: https://witlingo.com/digitalaudio/

Connect with Ahmed Bouzid on LinkedIn: https://www.linkedin.com/in/ahmedbouzid

Follow Ahmed Bouzid on Twitter: https://twitter.com/didou/

Dreamr Productions Website: https://www.dreamrproductions.com/

Follow Jeanna Isham on Facebook: https://www.facebook.com/DreamrProductions/

Connect with Jeanna Isham on LinkedIn: https://www.linkedin.com/in/jeannaisham/

Follow Jeanna Isham on Twitter: https://twitter.com/Jeanna_Isham

Audiobrain Website: https://www.audiobrain.com/

Connect with Audrey Arbeeny on LinkedIn: https://www.linkedin.com/in/audrey-arbeeny-9b62761

Follow Audrey Arbeeny on Twitter: https://twitter.com/audiobrain_ny

SXM Media Website: https://www.sxmmedia.com/

Follow Steve Keller on Facebook: https://www.facebook.com/stevekeller62/

Connect with Steve Keller on LinkedIn: https://www.linkedin.com/in/stevekeller1/

Follow Steve Keller on Twitter: https://twitter.com/audioalchemist_

Connect with the Audio Branding Podcast:

Book your project with Voice Overs and Vocals https://voiceoversandvocals.com

Tweet with me on Twitter - https://twitter.com/JodiKrangle

Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVO

Connect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/

Leave the Audio Branding Podcast a written review at https://lovethepodcast.com/audiobranding

or leave a spoken review at https://voiceoversandvocals.com/talktome/ (Thank you!)

Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!

https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/

Get my Top Five Tips for Implementing an Intentional Audio Strategy

https://voiceoversandvocals.com/audio-branding-strategy/

Editing/Production by Humberto Franco - https://humbertofranco.com/

Mobile Audio Technology & Podcasting On the Go: A Conversation with Fernando Eid Pires - Part 2

“Eyesight's probably the first sense most prioritized by the brain but right behind it is hearing and it can influence your state of mind, your emotions. You know, if you put the right music to work, you work better. If you put the right music to work out, you work out better, you know. If you want to have a romantic date, there's a very different kind of music you'll want to play there. Well, needless to say, it's amazing, and if you're cognizant of what you're choosing to hear it, will have an effect on you." -- Fernando Eid Pires

This episode’s the second half of my interview with entrepreneur, audio engineer, and Audiosigma founder, Fernando Eid Pires as we discuss his inspirational book Jumpstart, the ins and outs of developing the PodMobile, and his perspective as a newcomer to the voice industry.

As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes.  If you have questions for me, visit www.audiobrandingpodcast.com where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available. And if you’re getting some value from listening, feel free to spread that around and share it with a friend, along with leaving an honest review. Both those things really help – and I’d love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I would so appreciate that.

The Extra Mile

The second half of our conversation starts with a closer look at the creative and engineering process behind PodMobile and how Fernando’s using feedback from his contacts within the voice and audio industry to continue developing and expanding the mobile tool into an audio Swiss army knife for every occasion. “The idea of the PodMobile,” he explains, “is that it solves your problems. So if you have to go the extra mile... then I think my equipment is not doing the job that it could do.”

Getting Your Life Together

He also tells us about his book Jumpstart and the lessons that it drew from his early life and struggles to help others follow their own path to success. "It's about getting your life together," he says. "It's very much self-help." Fernando acknowledges that this can be easier said than done and that he had to overcome his own struggle with shyness to be able to offer advice to others. "It's very difficult for somebody to just take days to just lay out that plan," he tells us. "It's not easy. It's easy to tell someone to do it, but it's not easy to overcome the resistance to do it yourself."

The Right Music

Our discussion concludes with the role sound plays in our well-being, and how the power of music, from jazz playlists to classic rock to lofi hip hop, helped him persevere through some of his most difficult struggles. “If you put the right music to work,” Fernando observes, “you work better. If you put the right music to work out, you work out better. You know, if you want to have a romantic date, there’s a very different kind of music you’ll want to play there. Well, needless to say, it’s amazing and if you’re cognizant of what you’re choosing to hear, it will have an effect on you.”

Episode Summary

• The process of expanding PodMobile’s versatility and audio compatibility
• How Jumpstart aims to help guide other entrepreneurs in their journey
• The beloved grandfather whose life has been an inspiration to Fernando
• How music can influence our mental health without our realizing it

Connect with the Guest:

Website: https://fpires.com/

Audio Sigma: https://audiosigma.com/

Jumpstart by Fernando Eid Pires: https://fpires.com/jumpstart/

Connect with Fernando Eid Pires on LinkedIn: https://www.linkedin.com/in/pireseid/

Connect with Fernando Eid Pires on Facebook: https://www.facebook.com/fernando.eidpires

Follow Fernando Eid Pires on Twitter: https://twitter.com/PiresEid

Connect with the Audio Branding Podcast:

Book your project with Voice Overs and Vocals https://voiceoversandvocals.com

Tweet with me on Twitter - https://twitter.com/JodiKrangle

Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVO

Connect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/

Leave the Audio Branding Podcast a written review at https://lovethepodcast.com/audiobranding

or leave a spoken review at https://voiceoversandvocals.com/talktome/ (Thank you!)

Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!

https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/

Get my Top Five Tips for Implementing an Intentional Audio Strategy

https://voiceoversandvocals.com/audio-branding-strategy/

Editing/Production by Humberto Franco - https://humbertofranco.com/

Mobile Audio Technology & Podcasting On the Go - Putting Audio to Work

“I get a bigger satisfaction working with things that has a constraint in terms of budget, you know, cannot be overly expensive. You have to deliver a ton of value for the money. I think this is so cool to work with that and like kind of, you know, work a miracle out of the parts that you have. Then, you know, go super fancy and, oh, this is the best thing ever. And you should pay, you know, ten grand for this. And then you can basically use anything. I think this is sort of like the movies that when, you know, the budget is short, sometimes the movie is a lot better and then the sequel, when you have a lot more budget, much more money to make the movie, maybe it’s not as good.” -- Fernando Eid Pires

This episode's guest is a relentless entrepreneur and a highly skilled electrical engineer with five patents and an inspiring history to share. His name is Fernando Pires and I first came across him and his expertise when a fellow VO reviewed a wonderful audio interface he'd come up with. It's currently called the PodMobile, but he may change that name in the future. It's a useful new tool to help voice actors and podcasters alike, get the best sound for their recordings: I've tried it myself and can tell you it is an excellent piece of equipment. We talk more about where his love of sound started, his electrical engineering, his current interest in sound, and where he thinks it'll end up. So stay tuned!

As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes.  If you have questions for me, visit www.audiobrandingpodcast.com where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available. And if you’re getting some value from listening, feel free to spread that around and share it with a friend, along with leaving an honest review. Both those things really help – and I’d love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I would so appreciate that.

Between Toys and Sound

The interview starts with Fernando’s memories of listening to music in the car as a child, and we talk about how audio became a passion for him early on. “I was between toys and sound equipment,” Fernando explains. “But when I was twelve years old, it became pretty much all about audio.” He tells us about growing up in São Paulo and how its music scene helped cultivate his love of music. “If you want to listen to jazz on a Tuesday night,” he says, “you got it. If you want to listen to blues, you got it. Bossa nova, you got it. Samba, you got it. Anything. So rock and roll? Plenty.”

An Expensive Lesson

Fernando talks about his first patent, a beautifully designed and ingenious custom audio mixer that turned out to be hopelessly impractical. “It was a wooden cabinet painted silver,” he says, “like automotive paint. It was like the iPod of professional audio. It worked great. It was a pleasure to use, but to build it? Oh my goodness.” We talk about the hours of work he poured into each one of the hundred devices he eventually sold, and the lessons he learned from that project. “Honestly, that patent resulted in nothing,” he admits. “It was just extremely expensive. It wasn’t a good idea.”

Entrepreneurs from Birth

The conversation turns to his success with the PodMobile and the entrepreneurial spirit that carried him through those early setbacks, a spirit he thinks many people possess without realizing it. “I believe that most people have that in them when they’re young,” he explains, “and it kind of, it never gets reinforced basically, unless your parents, one of them are an entrepreneur.” He talks about how his early jobs supported him while he developed the PodMobile, and his desire to help create jobs for other people who might also be starting out as entrepreneurs. As Fernando puts it, “I think there’s, personally, I think there’s a moral duty. I feel a sense of obligation to at least try to do it.”

Me Helping You

We talk about his storied career as an inventor, and how those early mixed results nonetheless helped him reach his goals today. "As I made errors and invested money in this prototype and that patent and then a hundred units that turned no profit whatsoever," he tells us, "I kept recycling that money. I never spent that money personally. But I recycling it and putting on the next thing and then the next thing" Fernando talks about how his work with audio technology and podcasting clients brought him into the voiceover industry, and how welcoming and supportive a community it's turned out to be. "The VO world is not like me versus you. It's me helping you, and the mindset was beautiful."

Episode Summary

• Fernando’s early memories of sound and experiences as a guitar player
• How a surprise friendship helped him learn the importance of salesmanship
• Fernando’s first patent and the expensive lessons that it taught him
• The entrepreneurial instinct and how children often lose it over time
• How Fernando gained a fresh perspective through the VO industry

Tune in next week as we discuss some of the technical challenges and innovations behind PodMobile, the grandfather whose life inspired Fernando’s journey as an entrepreneur, and how digital music, from Spotify playlists to lofi hip hop, came through for him during some of his darkest hours.

Connect with the Guest:

Website: https://fpires.com/

Audio Sigma: https://audiosigma.com/

Jumpstart by Fernando Eid Pires: https://fpires.com/jumpstart/

Connect with Fernando Eid Pires on LinkedIn: https://www.linkedin.com/in/pireseid/

Connect with Fernando Eid Pires on Facebook: https://www.facebook.com/fernando.eidpires

Follow Fernando Eid Pires on Twitter: https://twitter.com/PiresEid

Connect with the Audio Branding Podcast:

Book your project with Voice Overs and Vocals https://voiceoversandvocals.com

Tweet with me on Twitter - https://twitter.com/JodiKrangle

Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVO

Connect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/

Leave the Audio Branding Podcast a written review at https://lovethepodcast.com/audiobranding

or leave a spoken review at https://voiceoversandvocals.com/talktome/ (Thank you!)

Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!

https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/

Get my Top Five Tips for Implementing an Intentional Audio Strategy

https://voiceoversandvocals.com/audio-branding-strategy/

Editing/Production by Humberto Franco - https://humbertofranco.com/