In this results driven session, Briony Casey, senior digital strategist and creative director, reveals how to use social media to grow your podcast audience and build lasting engagement. With twelve years of experience leading high performing content strategies across social, video and audio, Briony has driven audience growth into the hundreds of millions for major brands including KISS, Hits Radio and Rayo. She has delivered viral campaigns for events such as The BRITs and the Isle of Wight Festival, and overseen Bauer’s award winning podcast So Wrong It’s Right and the election project The Turnout.

Briony shares practical tactics for creating content that cuts through the noise, builds momentum and turns listeners into advocates. You will discover how to use each platform to its full potential, adapt content for different audiences and create campaigns that stand out.

You will learn how to

• Identify the right social media platforms for your podcast and audience
• Create shareable content that sparks curiosity and drives listens
• Plan campaigns that deliver results before, during and after episodes launch
• Harness trends, viral moments and events to increase reach
• Measure performance and refine your approach for continual growth

Key Takeaways

• How to turn social media into a powerful growth engine for your podcast
• The types of content that inspire clicks, listens and shares
• Strategies for adapting your message for different platforms and audiences
• Tips for maximising results from campaigns, trends and live events
• Metrics to track so you can repeat and scale success
• This session gives you the creative ideas and practical tools you need to make social media work harder for your podcast.

This podcast is brought to you by Audiotrain, AudioUK’s training platform for the UK podcasting and audio industry. Built around Creative, Business, and Technical skills, every session is led by top professionals and packed with practical insights. Funded by the BBC, Audiotrain is helping close skills gaps and grow the next generation of creators. Access the platform at audiotrain.co.uk.

Hosted on Acast. See acast.com/privacy for more information.

In this hands on session, Arlie Adlington, freelance audio producer, sound designer and mix engineer, shares the essential skills for editing podcasts that sound polished and professional. Arlie has created work for BBC Sounds, BBC Radio 3 and 4, VICE, Tate and Chanel, and his projects include the multi award winning VENT series with VICE UK and Brent 2020, BBC Sounds series NB and Pride & Joy, and the award winning documentary Climb When Ready.

Arlie takes you through a complete recommended workflow for editing an episode of a podcast or audio documentary. Using both Descript and Reaper, he shows how to combine transcription based editing with detailed DAW work to make the process faster, cleaner and more creative. You will see every stage, from uploading and organising files to adding music, sound design and final touches, with practical tips and common mistakes to avoid.

You will learn how to

• Upload and transcribe audio in Descript and prepare a raw composition
• Highlight, mark and structure edits efficiently
• Keep an organised folder system for easy project management
• Export from Descript to Reaper for precision editing and tidying up
• Add presenter voiceover, music and sound design in a DAW
• Combine the strengths of Descript and Reaper for a smooth workflow

Key Takeaways

• A clear, step by step editing process from raw recording to final mix
• How to make the most of Descript for search based edits and quick assembly
• How to refine your work in Reaper for professional quality results
• Practical tips for improving efficiency and avoiding common editing mistakes
• This session gives you the tools, structure and confidence to edit podcasts efficiently while producing high quality audio that keeps listeners engaged.

This podcast is brought to you by Audiotrain, AudioUK’s training platform for the UK podcasting and audio industry. Built around Creative, Business, and Technical skills, every session is led by top professionals and packed with practical insights. Funded by the BBC, Audiotrain is helping close skills gaps and grow the next generation of creators. Access the platform at audiotrain.co.uk.

Hosted on Acast. See acast.com/privacy for more information.

In this practical and inspiring session, Bernard Achampong, founder of award winning digital content company Unedited, shares exactly what it takes to set up and grow a podcast business that is sustainable, professional and ready to scale. With over 30 years in culture and media, senior roles at the BBC and Premier Media Group, eight Sony Radio Academy Awards and a Rose d’Or nomination, Bernard brings unmatched industry insight.

Bernard breaks down the key decisions every creator must make, starting with the choice between becoming a sole trader, setting up a limited company or forming a partnership. You will learn the pros, cons and practical steps for each structure, along with the legal, financial and operational setup you need to run a successful creative business.

You will learn how to

• Choose the right business structure for your goals, risk tolerance and growth plans
• Register your business, open accounts, and meet tax and insurance requirements
• Create a clear business plan and set up systems for finance and compliance
• Build credibility with clients and partners from day one
• Use networking, partnerships and recruitment to resource and grow your team
• Access tools, templates and expert support from Audio UK to help you launch and scale

Key Takeaways

• The differences between sole trader, limited company and partnership models
• The essential registrations, systems and policies every podcast business needs
• How to protect your business legally and financially from the start
• The importance of networking, partnerships and smart hiring in building capacity
• Where to find industry specific resources, templates and expert support
• This session gives you the roadmap, tools and confidence to launch your podcast business on solid foundations and set it up for long term success.

This podcast is brought to you by Audiotrain, AudioUK’s training platform for the UK podcasting and audio industry. Built around Creative, Business, and Technical skills, every session is led by top professionals and packed with practical insights. Funded by the BBC, Audiotrain is helping close skills gaps and grow the next generation of creators. Access the platform at audiotrain.co.uk.

Hosted on Acast. See acast.com/privacy for more information.