This week marks the final episode of Season 2 of Augmented Ops! Natan and Erik look back and share their biggest takeaways from conversations with CEOs, frontline engineers, and operations leaders.

They unpack marketing hype vs. the current state of AI on the shop floor, the rise of citizen developers, and why “digital transformation” needs a serious rebrand.

They also dive deep into the demise of traditional MES, explore the shift toward composable, platform-driven architectures, and offer predictions on how adaptability will define manufacturing success in the year of the “composable operations.”

Augmented Ops is a podcast for industrial leaders, citizen developers, shop floor operators, and anyone else that cares about what the future of frontline operations will look like across industries. This show is presented by Tulip, the Frontline Operations Platform. You can find more from us at Tulip.co/podcast or by following the show on LinkedIn.

This week’s guest is Bob Buhlmann, Head of Quality Digital and Computer Strategy at AstraZeneca.

Bob shares how technology has evolved over the course of his 35+ years in the pharma industry, the hurdles pharma companies often face when adopting emerging technology, and the future of quality management.

He also takes a deep dive into validation, the challenges associated with validating software created by citizen developers, and AstraZeneca’s innovative solution for this pressing problem in the pharma industry.

Augmented Ops is a podcast for industrial leaders, citizen developers, shop floor operators, and anyone else that cares about what the future of frontline operations will look like across industries. This show is presented by Tulip, the Frontline Operations Platform. You can find more from us at Tulip.co/podcast or by following the show on LinkedIn.

Special Guest: Bob Buhlmann.

This week’s guests are Ryan Infantozi of VEKA, Esmeralda Gonzalez of Stanley Black & Decker, and Cuyler Monahan of Agility EMS.

The three represent a new generation of frontline engineers—dedicated shop floor problem solvers applying digital technology to tackle the diverse set of challenges each of their operations face on a daily basis.

The three share best practices and lessons learned on the shop floor, how manufacturers can attract the next generation of engineers and operators, and their take on the pros and cons of a citizen development approach to digital transformation.

Augmented Ops is a podcast for industrial leaders, citizen developers, shop floor operators, and anyone else that cares about what the future of frontline operations will look like across industries. This show is presented by Tulip, the Frontline Operations Platform. You can find more from us at Tulip.co/podcast or by following the show on LinkedIn.

Special Guests: Cuyler Monahan, Esmeralda Gonzalez, and Ryan Infantozzi.

This week’s guest is Jim Fox, SVP of Americas Supply Operations at AstraZeneca.

Jim explains how digital manufacturing in pharma has evolved over his nearly 3 decades in the industry, from basic automation and data collection to advanced predictive modeling and integrated digital ecosystems—and why having humans in-the-loop continues to be critical despite these advancements in autonomy.

He also shares his perspective on building trust in emerging technology, the continued importance of lean principles, and the tension between regulation and speed to market.

Augmented Ops is a podcast for industrial leaders, citizen developers, shop floor operators, and anyone else that cares about what the future of frontline operations will look like across industries. This show is presented by Tulip, the Frontline Operations Platform. You can find more from us at Tulip.co/podcast or by following the show on LinkedIn.

Special Guest: Jim Fox.

This week’s guest is Joel Fidalgo, CIO of NextPharma.

Joel shares how NextPharma is bridging IT and operations to lead digital transformation across a decentralized CDMO network, and taking a modular, app-based approach to MES and eBR.

He also explores the changing role of the CIO in driving innovation on the shop floor, the importance of cross-functional collaboration, and the challenges of scaling standardized solutions across diverse sites each of which have their own unique requirements.

Augmented Ops is a podcast for industrial leaders, citizen developers, shop floor operators, and anyone else that cares about what the future of frontline operations will look like across industries. This show is presented by Tulip, the Frontline Operations Platform. You can find more from us at Tulip.co/podcast or by following the show on LinkedIn.

Special Guest: Joel Fidalgo.

This week, Natan Linder, Co-Founder and CEO of Tulip sits down with Madilynn Castillo, Tulip’s CMO for a recap of their experiences at this year’s Hannover Messe—the world’s largest industrial trade fair.

They explore the overwhelming AI hype at the fair, the confusion it creates for manufacturers, and the persistent gap between marketing and real operational impact when it comes to these shiny new tools. Plus, an overview of the latest developments from Tulip that debuted at the show.

Augmented Ops is a podcast for industrial leaders, citizen developers, shop floor operators, and anyone else that cares about what the future of frontline operations will look like across industries. This show is presented by Tulip, the Frontline Operations Platform. You can find more from us at Tulip.co/podcast or by following the show on LinkedIn.

Special Guest: Madilynn Castillo.

This week, we're at Hannover Messe, the world’s largest industrial trade show.

We’re foregoing our usual episode this week, but, we’ll be recording our annual on-site episode at the show later this week covering the state of the industry, analyzing the trends we’re seeing, and cutting through the hype to figure out which of the latest technologies on display here at Hannover will have real impact on the shop floor.

We’ll be back to our regularly scheduled programming next Wednesday. Stay tuned!

Augmented Ops is a podcast for industrial leaders, citizen developers, shop floor operators, and anyone else that cares about what the future of frontline operations will look like across industries. This show is presented by Tulip, the Frontline Operations Platform. You can find more from us at Tulip.co/podcast or by following the show on LinkedIn.

This week’s guest is Audrey Van de Castle, Senior Director of Operational Excellence Technology at Stanley Black & Decker.

Audrey breaks down the challenges of scaling digital initiatives across 100+ manufacturing sites, how to balance governance with citizen development, and the need to move past the buzzwords and invest in technology that can make a difference on the shop floor today.

She also shares insights into her unconventional career path from running a makerspace to becoming a digital transformation leader, best practices for working with IT, and her passion for building fighting robots.

Augmented Ops is a podcast for industrial leaders, citizen developers, shop floor operators, and anyone else that cares about what the future of frontline operations will look like across industries. This show is presented by Tulip, the Frontline Operations Platform. You can find more from us at Tulip.co/podcast or by following the show on LinkedIn.

Special Guest: Audrey Van de Castle.

This week’s guest is Erik Udstuen, Co-founder and CEO of TwinThread.

Erik shares insights from his 30+ years in industrial software, discussing how AI and digital twins are transforming manufacturing by standardizing data, optimizing operations, and driving operational excellence.

He also dives into the challenges of industrial data standards, the importance of empowering engineers with no-code/low-code tools, and why AI must go beyond insights to deliver real-time, actionable recommendations on the shop floor.

Augmented Ops is a podcast for industrial leaders, citizen developers, shop floor operators, and anyone else that cares about what the future of frontline operations will look like across industries. This show is presented by Tulip, the Frontline Operations Platform. You can find more from us at Tulip.co/podcast or by following the show on LinkedIn.

Special Guest: Erik Udstuen.

This week’s guest is Nicolette Naya, Senior MES Engineer at a leading luxury jewelry manufacturer.

Nicolette shares insights into how she helped digitize centuries-old manufacturing processes, the challenges of introducing technology to the shop floor, and the importance of a structured governance model to successful digital transformation.

She also explores the role of citizen developers, sheds light on her own career path from intern to digital transformation leader, and shares advice for others looking to follow in her footsteps.

Augmented Ops is a podcast for industrial leaders, citizen developers, shop floor operators, and anyone else that cares about what the future of frontline operations will look like across industries. This show is presented by Tulip, the Frontline Operations Platform. You can find more from us at Tulip.co/podcast or by following the show on LinkedIn.

Special Guest: Nicolette Naya.