This week, Natan Linder, Co-Founder and CEO of Tulip sits down with Madilynn Castillo, Tulip’s CMO for a recap of their experiences at this year’s Hannover Messe—the world’s largest industrial trade fair.

They explore the overwhelming AI hype at the fair, the confusion it creates for manufacturers, and the persistent gap between marketing and real operational impact when it comes to these shiny new tools. Plus, an overview of the latest developments from Tulip that debuted at the show.

Augmented Ops is a podcast for industrial leaders, citizen developers, shop floor operators, and anyone else that cares about what the future of frontline operations will look like across industries. This show is presented by Tulip, the Frontline Operations Platform. You can find more from us at Tulip.co/podcast or by following the show on LinkedIn.

Special Guest: Madilynn Castillo.