With DEI rollbacks affecting every facet of American business and culture, this week’s episode of the Run-Through is a timely conversation between Nicole Phelps and Aurora James, the founder the 15% Pledge, a non-profit organization whose aim is to engage retailers to give 15% of their shelf space to Black-owned businesses. 

In this candid conversation James talks about the organization’s success stories, the importance of industry support for small, independent brands, and the responsibility she feels to ensure the organization’s success. This episode is presented by eBay.