Authentic Influence

Authentic Influence

By Anfernee ChansamoothBusiness
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Authentic Influence episodes

  • 040 - Testimonials vs case studies - which is better for business?

    Testimonials vs case studies - which is better for business? Find out in this episode.


    Read the article (and grab our free case study guide): https://www.simplecreativemarketing.com/blog/case-studies/

    Join the community: https://www.simplecreativemarketing.com/community/

    Subscribe to the newsletter: https://anferneec.com/newsletter

    Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

    7 min
  • 037 - Lessons from building and marketing a purpose driven business with Sandra D'Souza

    Want some ideas to help you build and market your purpose-driven business?

    In this episode we chat with Sandra D’Souza, Founder and CEO of Elect about:

    02:02 How Sandra identified her purpose

    04:50 What’s the difference between a “social enterprise” and “purpose-driven business”?
    08:46 How Sandra decided on the business model for her purpose-driven business
    18:03 Lessons from failure
    20:58 How Sandra spread the word about her purpose-driven business and the surprising impact of COVID-19
    25:57 How Sandra leveraged LinkedIn to grow Ellect


    About Sandra D’Souza

    Sandra has been advocating for women’s rights ever since she was a teenager. She is the recipient of the Edna Ryan Award for Mentoring (for the advancement of women) in 2008 and was shortlisted for NSW Women Awards in 2018.

    In 2002 she became part of the executive team with BPW (an NGO called Business and Professional Women) starting out in Vice-President roles in BPW Sydney to State President for BPW NSW in 2006 to 2009 to Executive Director on BPW International between 2012 to 2014. During that time, Sandra was one of Australian Leaders in Commonwealth Business Council.

    Unfortunately, Sandra was diagnosed with Breast Cancer in early 2015 but that didn’t stop her to continue to manage as CEO for Curate Bee Digital which was acquired in 2018 and published a Best Seller, “Social Media for Baby Boomers – How to Translate Your Decades of Knowledge and Experience Into Social Influence”

    On International Women’s Day 2018, Sandra launched Ellect to address the gender gap in business with its global procurement marketplace and certification program. As a strong advocate for gender balance in business and aware of the barriers women and men encounter in establishing a gender balance, this unique digital marketplace and certification program offers businesses to shown as working towards gender balance. Ellect is aligned with United Nations Global Goal no. 5 – Gender Equality to be a purpose-driven business where part of the proceeds funds known gender equality projects.


    Resources mentioned

    • Ellect
    • Wealth dynamics test
    • The Purpose test
    • Sandra on Linkedin


      • Connect with me:

      - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

      - Subscribe to my newsletter: https://anferneec.com/newsletter

      - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message


      #authenticinfluence #socialenterprise #purpose


      39 min
    • 036: How to Systemize Your Business for Freedom and Profit With David Jenyns
      Want to escape the business owner trap and create the freedom and lifestyle that you always wanted when you started your business?

      Our special guest is David Jenyns, founder of systemHUB software and author of SYSTEMology – Create Time, Reduce Errors and Scale Your Profits with Proven Business Systems.

      In this episode, David Jenyns shares with us:

      02:04 Common challenges business owners have with systemization

      05:12 How your ego can get in the way of being able to systemize effectively
      07:49 The true cost of not systemizing your business
      11:03 What are business systems?
      15:29 Why the owner is the worst person to systemise the business.
      17:18 How to determine what to systemize first (and why you need less systems than you think)
      22:47 The 3 steps to creating effective systems – and how your team fits into the process

      About David Jenyns

      David’s entrepreneurial journey began in his early twenties when he sold Australia’s most beloved sporting venue, the Melbourne Cricket Ground. Since then, his business experience has spanned from franchising retail clothing stores to founding one of Australia’s most trusted digital agencies, Melbourne SEO Services.


      In 2016, he successfully systemised himself out of that business, hired a CEO and stepped back from the daily operations. Through this process, he became a systems devotee, founding SYSTEMology.

      Today, his mission is to free all business owners worldwide from the daily operations of running their business. To achieve this, Jenyns spends most of his time supporting the growing community of certified SYSTEMologists as they help business owners implement SYSTEMology. He also delivers workshops, keynote addresses and hosts his own popular podcast – Business Processes Simplified.


      Resources:

      – Free system for systems template: https://www.simplecreativemarketing.com/david

      – Systemology book: https://www.systemology.com/book/
      – Google suite vs systemhub: https://www.systemhub.com/ (scroll to bottom of page)
      – Systemology toolkit – The Critical Client Flow™ (CCF), Systems Assign Sheet (SAS), KPI calculator


      Connect with me:

      - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

      - Subscribe to my newsletter: https://anferneec.com/newsletter

      - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message


      #authenticinfluence #b2b #systems #podcast

      34 min
    • 035 - Let It Go - What, When & How to Outsource (Delegate) for Business Growth with Cheryl Leong
      Wondering how to outsource effectively, or considering when does it make sense to outsource and what tasks can you actually delegate?

      Find out in this session with outsourcing specialist Cheryl Leong.


      In this episode:

      02:52 Why “outsourcing” is the buzz word for business these days.

      07:05 Top 3 concerns about outsourcing and how Growth Hub addresses them
      21:47 How do we determine what to outsource or delegate?
      31:55 What Growth Hub does differently to other VA agencies to help small businesses grow
      36:00 The challenge of trying to find a VA for yourself, and why using an agency is a better option
      38:00 What tasks can you outsource to a VA?


      About Cheryl Leong

      Having a young family, businesses and property projects, life can get full and as an entrepreneur, Cheryl has always sought ways to get more done in less time, for herself and others. She discovered the life-changing impact a virtual assistant gave to her and her business when she embarked on her first online business 8 years ago.

      Since then, she has created an outsourcing agency, The Growth Hub, that helps business owners find their ideal virtual assistant (or team of virtual assistants) to help them scale, grow and enjoy the freedom that they choose. Her vision is to aid people and businesses in exponential growth so that they in turn able to make a positive difference in the world.


      Resources

      • Connect with Cheryl and PM her to get a copy of her 50 Tasks To Freedom Guide


        • Connect with me:

        - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

        - Subscribe to my newsletter: https://anferneec.com/newsletter

        - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message


        #authenticinfluence #b2b #systems #podcast

        49 min
      • 033 - 5 great ways to share your customer success stories

        5 great ways to share your customer success stories.


        Connect with me:

        - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

        - Subscribe to my newsletter: https://anferneec.com/newsletter

        - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

        #authenticinfluence #b2b #systems #podcast

        8 min
      • 032 - How to Launch a Successful Online Product With Steph Smith
        Want to package your knowledge and experience into an online product that you can sell? Meet Steph Smith.

        You have experience. You’ve got skills. You’ve got knowledge that is valuable to others.

        All you need is an understanding of how to productize that knowledge and sell it online.

        Now here’s the great news – you don’t need to wait 13 years to do it (like I did…).

        ​Today’s your day to learn how to make it happen from someone who’s actually done it.


        In this episode, learn:

        • How to launch a successful blog in 2020
        • How to create great content that fuels business growth
        • Lessons from selling 1783 copies of Steph’s ebook “Standing Out in 2020: Doing Content Right”


          • About Steph Smith

          Steph’s personal blog reached 400k+ pageviews and thousands of subscribers in its first year.

          She’s led a 30-person publications team and operated 6 technical blogs, which reached 600k+ email subscribers and millions of monthly readers.

          She currently works for the Hustle, one of the world’s largest email newsletters. She’s helped them create and scale their premium publication, Trends, to thousands of subscribers and millions in ARR.

          This year she’s also sold 1783 copies of ebook “Standing Out in 2020: Doing Content Right”


          Resources mentioned:

          • Purchase Steph’s book “Standing Out in 2020: Doing Content Right”
          • 5 free exercises from Doing Content Right
          • Connect with Steph Smith on twitter
          • Steph’s blog: https://stephsmith.io/
          • Trends newsletter: https://trends.co/
          • The Hustle newsletter: https://thehustle.co/
          • Derek Sivers idea vs execution https://sive.rs/multiply


            • If you liked this, you may like this:

            • How To Create Content That Ranks Page 1 In Google with Gert Mellak


              • Connect with me:

              - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

              - Subscribe to my newsletter: https://anferneec.com/newsletter

              - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message


              #authenticinfluence #b2b #systems #podcast

              52 min
            • 031 - 10 Ways to Make Your Website More User Friendly with Colleen Keith

              Wanting visitors to your site to appreciate your content enough to stick around, absorb, and convert?

              In this session, Freelance Graphic Designer Colleen Keith shares 10 tips for improving user engagement with your website.

              We cover:

              02:17 Why it’s important to pay attention to your website design

              07:23 When does it make sense to do a rebrand?
              08:51 Why small businesses need a brand style guide
              13:27 10 ways to make your site user-friendly and keep people around longer
              34:59 How Colleen has been able to grow her business WITHOUT a social media presence


              About our guest expert

              Colleen Keith is a freelance graphic and web designer who helps entrepreneurs and growing companies make a positive and powerful impact. She offers small business strategy and recommendations along with her design services in an effort to help her clients make the world a better place.


              Resources mentioned:

              • 10 Tips for a User-Friendly Website
              • Check out Colleen’s free resources
              • anferneec.com – the site that Colleen has created for me
              • Hub Australia coworking community
              • Being Boss online community


                • Connect with me:

                - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

                - Subscribe to my newsletter: https://anferneec.com/newsletter

                - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message


                #authenticinfluence #b2b #systems #podcast

                42 min

              About Authentic Influence

              From the publisher's feed

              Build your authentic brand and business online through No B.S. marketing. For the founders of B2B, professional services, and software companies.