Authentic Influence

Authentic Influence

By Anfernee ChansamoothBusiness
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Authentic Influence episodes

  • 030 - A framework for writing compelling customer success stories (business case studies)

    Not all case studies are created equal. So how do you craft a compelling customer success story? Find out in this episode. 

    [00:25] What makes a compelling customer success story 

    [01:38] An example of a compelling case study 

    [07:40] The 7 P's framework for crafting compelling case studies 


    Resources:

    Read the Bento case study: https://beanninjas.com/blog/bento/ 

    Why Case Studies Are Better Than Testimonials: https://www.simplecreativemarketing.com/blog/case-studies/ 


    Connect with me:

    - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

    - Subscribe to my newsletter: https://anferneec.com/newsletter

    - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide

    - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message


    #contentmarketing #casestudymarketing #contentstrategy #authenticinfluence #b2b #systems #podcast

    23 min
  • 029 - Why use case study marketing to promote your services

    Why use case study marketing to promote your services? 


    00:40 The frustrating content treadmill 

    04:23 What is case study marketing 

    07:36 Why use case study marketing 


    Resources:

    • Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide 
    • Listen to my interview on Teach Traffic podcast  


      • Connect with me:

      - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

      - Subscribe to my newsletter: https://anferneec.com/newsletter

      - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide 

      - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message


      #contentmarketing #casestudymarketing #contentstrategy #authenticinfluence #b2b #systems #podcast

      11 min
    • 028 - Why B2B and professional services business fail at content marketing

      So why do B2B & professional services businesses fail at content marketing? 

      In this episode, you’ll learn: 

      [01:41] The top 5 reasons B2B & professional services businesses fail at content marketing 

      [13:35] 3 Tips for Effectively Marketing B2B & Professional Services Businesses


      Connect with me:

      - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

      - Subscribe to my newsletter: https://anferneec.com/newsletter

      - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide

      - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message


      #contentmarketing #casestudymarketing #contentstrategy #authenticinfluence #b2b #systems #podcast

      22 min
    • 027 - Youtube content blueprint with Rob Balasabas

      Want to learn how to grow your audience on Youtube?

      In this video, Rob Balasabas – Partnership Growth Manager at TubeBuddy – shares his Youtube content blueprint.

      01:24 Why is youtube and video marketing important right now?

      06:55 What are the essentials before you build a youtube channel?
      10:16 How to develop the confidence to put out videos
      13:00 How often should you be uploading to youtube?
      16:22 How to monetize on youtube
      21:22 Demo: how to do use TubeBuddy to plan and optimize your youtube videos

      Get a free Tubebuddy account –> https://www.tubebuddy.com/scm


      Resource Links:

      • Free FB Community (http://simplecreativemarketing.com/community )
      • Support the podcast - make a donation (http://authenticinfluence.co/)
      • Got a question about #contentmarketing or #casestudymarketing answered on my podcast? Submit here: https://anchor.fm/authenticinfluence/message  
      • Simple Creative Marketing Website (https://www.simplecreativemarketing.com/)

        • If you enjoyed this episode, make sure to subscribe, tune in, and share this podcast!

        Connect with Simple Creative Marketing:

        Subscribe on Youtube: https://bit.ly/30iJlNY

        Follow Us on Facebook: https://www.facebook.com/anfconsulting

        27 min
      • 026 - Why is content marketing important?

        In this episode, I share 5 reasons why content marketing is important for growing your small business.


        Resource Links:

        • Free FB Community (http://simplecreativemarketing.com/community )
        • Support the podcast - make a donation (http://authenticinfluence.co/)
        • Got a question about #contentmarketing or #casestudymarketing answered on my podcast? Submit here: https://anchor.fm/authenticinfluence/message
        • Simple Creative Marketing Website (https://www.simplecreativemarketing.com/)

          • If you enjoyed this episode, make sure to subscribe, tune in, and share this podcast!


          Connect with Simple Creative Marketing:

          Subscribe on Youtube: https://bit.ly/30iJlNY

          Follow Us on Facebook: https://www.facebook.com/anfconsulting

          20 min
        • 025 - What is case study marketing? (and what is content marketing?)

          In this episode, I give you a behind-the-scenes look at some cool projects I'm currently working on, and ways you can participate.


          [00:36] 30 days of podcasts on content marketing & case study marketing

          [05:25] What is content marketing?

          [07:07] What is case study marketing?

          [09:11] Help me make the podcast happen! (Help me help you)

          [11:37] Upcoming workshops


          Resource Links:

          • Free FB Community (http://simplecreativemarketing.com/community )
          • Support the podcast - make a donation (http://authenticinfluence.co/)
          • Simple Creative Marketing Website (https://www.simplecreativemarketing.com/)

            • Connect with me:

            - Subscribe to my newsletter: https://anferneec.com/newsletter

            - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide

            - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message


            #contentmarketing #casestudymarketing #contentstrategy #authenticinfluence #b2b #systems #podcast

            19 min
          • 024 - How to grow your podcast downloads using the FISH strategy with Charley Vahler

            Wondering how to grow your podcast downloads each month?

            In this episode, podcasting expert Charley Valher shares a podcast growth strategy that has been working brilliantly for him and his clients.

            Charley is Chief Podcast Officer at Valher Media.

            Highlights

            03:50 A better way for growing your podcast: The “Fish where the fish are” strategy

            05:50 What fish are you trying to actually catch? (Target audience)
            06:03 Where is the best place to catch your fish? (Choosing the right platform and format for that platform)
            11:30 Are you using the right bait? (Are you creating content that your audience actually wants?)
            13:15 How to research the content that your audience wants
            22:56 Example of a terrible call to action and a good one, and where to place your call to actions

            Resources

            • Free PDF Download: “It’s Not Luck… Fish Where the Fish Are” – a podcasting strategy that works.


              • If you enjoyed this episode, make sure to subscribe, tune in, and share this podcast!


              Connect with me:

              - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

              - Subscribe to my newsletter: https://anferneec.com/newsletter

              - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide

              - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message


              #contentmarketing #casestudymarketing #contentstrategy #authenticinfluence #b2b #systems #podcast

              40 min
            • 023 - 3 Mistakes Struggling Coaches and Course Creators Make Getting Clients with Samantha Riley

              Learn how to create a profitable & sustainable coaching business.

              Samantha Riley is an authority positioning strategist and host of the Thought Leaders Business Lab podcast. She has built multiple businesses over the past 27 years, and grew her first 7-figure business before she was 30.

              Samantha now teaches her clients how to become the stand out expert in their niche, while doing work that matters.

              Join the free training with Sam – How To Transform Your Knowledge Into A Profitable Online Business And Do Work That Matters:

              http://www.simplecreativemarketing.com/samriley


              If you enjoyed this episode, make sure to subscribe, tune in, and share this podcast!   


              Connect with me:

              - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

              - Subscribe to my newsletter: https://anferneec.com/newsletter

              - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide

              - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message


              #contentmarketing #casestudymarketing #contentstrategy #authenticinfluence #b2b #systems #podcast

              37 min
            • 022 - What's the role of community in business & tech during times of global change?

              On my recent interview on the It Will Come show, George Siosi Samuels and I discussed:   

              • The difference between networks and communities  
              • What can business owners do today from a community perspective to prepare for an upcoming recession/depression  
              • Differences between Eastern and Western philosophies and approaches to community, and the shift that's happening right now  
              • The relationship between community and tech 
              • and more.    

                • Enjoy the chat.    

                What are YOU doing right now to strengthen your own community? 

                 Want some tools and training to become an authentic leader, and to grow your business and influence online? Head to http://authenticinfluence.co/gift. 

                Original recording at https://youtu.be/0e2ByY3HwxY 

                #communities #communitymanager #communitybuilding #covid19 #smallbusiness

                55 min

              About Authentic Influence

              From the publisher's feed

              Build your authentic brand and business online through No B.S. marketing. For the founders of B2B, professional services, and software companies.