Sign up to save your podcasts
Or
Share Authentic Influence
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Authentic Influence
By Anfernee ChansamoothBusiness
Authentic Influence episodes
- 050: How to Free the Owner from their Business ft. David Jenyns of SYSTEMologyDo you want to learn how to free yourself from your business?
Listen to this interview with David Jenyns of SYSTEMology, where we discuss:
00:00 David Jenyns’ experience with freeing himself from his business
05:07 Going from a service business to software business
08:44 The 4 stages of all businesses
14:00 finding hard to let go and guilt as the owner, and how to overcome that
16:23 the SYSTEMology 7 stages for systemizing a business
21:16 How Dave launched the SYSTEMology program with a workshop
25:00 Tips for launching a successful online course
29:35 Challenges with software companies
30:37 Dave’s philosophy on marketing
33:50 SYSTEMology’s Content strategy
38:30 How to stand out in your marketing
48:00 How do you measure the effectiveness of case studies
50:25 Dave’s recommended resource for learning marketing
52:43 What Dave does for mental health
About David JenynsIn 2016, David successfully systemised himself out of his business, one of Australia’s most trusted digital agencies, melbourneSEOservices.com.
Through this process, he became a systems devotee – founding systemHUB & SYSTEMology.
Today, his mission is to free all business owners worldwide from the daily operations of running their business.
Resources Mentioned- SYSTEMology website
- SystemHUB website
- Case study for Nick Ruddle (a SYSTEMology client)
- Check out David’s books on Amazon
Connect with me:
- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
- Subscribe to my newsletter: https://anferneec.com/newsletter
- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
#authenticinfluence #b2b #podcast57 min - 049: How to do audience research & cold outreach ft. Amanda Natividad of SparkToro
Do you want to learn how to do audience research & cold outreach?
Listen to this interview with Amanda Natividad of SparkToro, where we discuss:
– How to do cold outreach
– What audience research is and how it’s different from market research– SparkToro’s approach to content– A case study with one of SparkToro’s customersTimestamps00:00 How Amanda got into marketing and joined Sparktoro
17:25 Sparktoro’s content strategy25:13 marketing metrics tracked by Sparktoro27:30 how to do cold outreach right / how Amanda gets an 80% open rate on her cold outreach emails34:06 subject line
37:00 What is audience research and how is it different from market research?
40:02 use cases vs case studies
40:49 case study of a Sparktoro client
48:40 using spark toro for audience research
54:00 how to use Sparkscore to determine how engaged an influencer is, and if they’re the greatest fit to do co-ma
57:38 lessons from marketing at Fitbit
60:00 Resources Amanda recommends for marketers
About Amanda NatividadAmanda Natividad is Marketing Architect for audience research startup, SparkToro.
She previously led marketing for SEO and content agency Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox.
Amanda is a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist.
Resources Mentioned:- SparkToro’s Office Hours – https://www.crowdcast.io/sparktoro_official
- SparkToro’s newsletter – https://sparktoro.com/audience-research-newsletter
- Jeremy Moser’s copywriting course – https://www.copycourse.io/
- Demand Curve’s teardowns – https://www.demandcurve.com/teardowns
- Amanda’s personal site and newsletter – https://www.amandanat.com/
Connect with me:
- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
- Subscribe to my newsletter: https://anferneec.com/newsletter
- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
#authenticinfluence #b2b #podcast
1 hr 8 min - 048: Creating content clusters to grow your traffic ft. Daniel Danes-Hutt of Convert.comWant to learn how how to use content clusters to grow your web traffic and some expert marketing tips?
In this interview, Daniel Kingsley Daines-Hutt from Convert.com and Amp My Content: Indepth Content Promotion Training will teach us how to create content clusters to grow your traffic.
Topics Discussed:00:00 How Daniel Daines-Hutt got started with content marketing
07:30 Is Tiktok good for B2B marketing?12:17 What is branding? And how does it relate to audience?14:36 How to know your audience better17:23 How to get started with CR23:24 What should you name the menu items on your website?28:47 What are content clusters and how can they help you grow traffic34:57 How to start a content cluster41:10 The power of pre-frame sequences in content marketing47:15 How Convert.com uses case studies to attract more customers47:40 What should a case study include?48:70 The power of combining case studies with how-to guides53:40 Ideal case study structure60:53 Ways to distribute your contentAbout Daniel Daniel Daines-Hutt:Daniel is the Content Master at Convert.com His goal is to take complex CRO topics and break them down so you not only understand them, but take action on them and see more lift from your business.
A psychology and behaviour nerd, Daniel has a background in content marketing and direct response advertising which is surprisingly similar to CRO. Understand the audience, get them to take a positive action, measure the results, do more of the same etc.
He’s had articles in the top 10 of all time on Inbound, and the top articles for 2 years on Growthhackers, with content shared or referenced by the CEO’s or heads of marketing from major companies.
Resources mentioned:- Scientific Advertising by Claude C. Hopkins
- Content Marketing For Traffic And Sales: How To Use Direct Response Copywriting, For More Effective Content Marketing by Daniel Daines-Hutt
- Daniel’s case study: “I Was A Podcast Guest On 60+ Shows In 90 Days: Here’s How You Can Do The Same, For Free“
- Converts case study page https://www.convert.com/case-studies/
- Jon Morrow’s article (on narrative and emotion and how it helps)
- An article on testing landing pages that would be relevant for people wanting to a/b test and improve their case studies https://www.convert.com/blog/a-b-testing/ab-testing-marketing/
- A free 15 day trial of Convert software if you want to use it to test any pages https://www.convert.com/free-trial/
- An example of Convert’s content cluster articles https://www.convert.com/blog/a-b-testing/ab-testing-guide/
- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
1 hr 11 min - 047: Marketing that works: Grow your audience and revenue with Youtube feat. Eric Rhoten
So how exactly do you use Youtube to grow your audience and business revenue?
In this episode, Eric Rhoten of makeawoodsign.com shares how he's been able to leverage Youtube to grow his audience and generate multiple six figures a year with his e-Commerce and online training business.
Resources mentioned:
- Eric's website: https://www.makeawoodsign.com/
- Eric's free course: https://ericrhoten.podia.com/
- Eric's case study on Brand Factory Inc: https://brandfactoryinc.com/2021/04/13/daves-signs-case-study/
Connect with me:
- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
- Subscribe to my newsletter: https://anferneec.com/newsletter
- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
18 min - 046 - How do you market and sell your services as a Projector? (Human Design)
Have you ever wondered why it feels icky or awkward to promote and sell your services? Have you observed that the methods and tactics that marketers and sales trainers teach just don't seem to resonate with you, no matter how hard or often you try them?
Chances are that you are a human design Projector, or that you resonate with the idea of being one. You have the opportunity to communicate with and influence people all over the world by inviting them into your life, your vision, and your business.
But you don't like the idea of having to sit around and "wait for the invitation".
So how do you market and sell your services as a Projector? In this episode, I'll give you some ideas.
Resources mentioned:
- Ra Uru Hu and the origin story of the Human Design System https://www.jovianarchive.com/human_design/rauruhu
- A Critique of the Human Design System https://mortentolboll.weebly.com/a-critique-of-the-human-design-system.html
- The Truth About Projector Recognition and Invitations https://www.humandesignforsuccess.com/projector-path-recognition-and-invitations/
- The Wait for an Invitation Survival Guide for Projectors https://thewildpixel.com/wait-for-an-invitation-projector/
Connect with me:
- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
- Subscribe to my newsletter: https://anferneec.com/newsletter
- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
27 min - 045 - Is creating a brand strategy crucial to properly marketing your business?
Is creating a brand strategy crucial to properly marketing your business, and is it then necessary to have a brand photoshoot to align with your brand personality?”
Today's question comes from Genene Wilson of finesseyourmoney.world.
In today's episode, I share my thoughts on:
- Personal branding
- Creating a personal brand strategy, and
- When it makes sense to do a brand photoshoot.
Resources mentioned:
- Genene's website https://finesseyourmoney.world/
- https://www.thinkific.com/blog/personal-branding-guide/
Connect with me:
- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
- Subscribe to my newsletter: https://anferneec.com/newsletter
- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
11 min - 044 - Conversion.AI Review – Save Time Writing Content with AI Copywriting Software
Are you a content writer, entrepreneur, copywriter, or marketer who is tired of spending hours writing blog posts, articles, and other types of copy?
Do you think that it would be more efficient to have software do the work for you? If so then conversion.ai might be worth checking out!
In this episode, I share my experience with the software:
- Who is this copywriting software ideal for?
- What can you use it for?
- What can’t the tool do (yet)?
- How to access the free trial and bonus 10K credits.
- Basic Plan vs Ultimate Pro Plan
Resources mentioned:
- Get a free trial of Jarvis AI
- https://www.simplecreativemarketing.com/jarvis-resources/ - Watch my demo videos on how to use Jarvis (formerly Conversion.ai)
Connect with me:
- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
- Subscribe to my newsletter: https://anferneec.com/newsletter
- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
18 min - 043 - What makes great content that people are actually going to read and share?
What makes great content that people are actually going to read and share?
As Tim Soulo of Ahrefs.com says in his Business of Blogging Course "The quality of your content predetermines the very success of your blog".
In this episode, we explore the 3 key ingredients for creating great content and provide practical tips and examples of each.
- Quality
- Uniqueness
- Authority
Resources mentioned:
- https://explorewhatworks.com/only-3-marketing-questions/
- https://www.theverge.com/2012/5/10/2984893/scamworld-get-rich-quick-schemes-mutate-into-an-online-monster
- Ahrefs Business for Blogging course https://youtu.be/y5kQXogrLN0
Connect with me:
- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
- Subscribe to my newsletter: https://anferneec.com/newsletter
- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
21 min - 042 - Marketing that works: Giving away valuable free content with James Michael
How much content should you be giving away for free? Should you be giving away the farm?
In this episode, we take a look at one marketing strategy that has worked really well for business owner James Michael, CEO of Justified Talent.
We discuss:
- How much content should you be giving away for free
- How James Michael was able to grow his new business without a single outbound sales call
- James Michael's experience with giving away valuable content on Linkedin
- What valuable free content looks like
- How to make sure you're not giving away too much for free
Connect with me:
- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
- Subscribe to my newsletter: https://anferneec.com/newsletter
- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
...
Meet our guest - James Michael
- https://justifiedtalent.com/
- https://www.linkedin.com/in/sales-recruiter-smallbusiness-advisor/
Resources mentioned
- The Free Line: Does Giving Away Valuable Content for Free Hurt Your Business? by Shane Melaugh https://activegrowth.com/free-vs-paid-content/
16 min - 041 - How do I sell my high ticket coaching program to my free community?
In this episode, women's leadership & transformational coach and facilitator Lina Mbirkou asks - what's the best way to offer my high-ticket program to my community? Should I offer some lower-priced workshops in between? To help answer this question, I invited successful book publishing coach Natasa Denman to share what's worked for her high-ticket programs. I also offer some of my own insights. Enjoy!
00:48 Lina asks a question about high-ticket coaching offers
01:17 Factors that increase the likelihood of people buying your offer
04:40 Questions to consider when selling a high-ticket coaching program
08:03 What worked for a successful book publishing coach to sell her $20K program
14:05 A proven strategy for selling high-ticket coaching and final thoughts
Connect with me:
- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
- Subscribe to my newsletter: https://anferneec.com/newsletter
- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
...
Meet our guests:
- Learn more about Lina Mbirkou: http://www.leadinglikeaqueen.com/
- Connect with Natasa Denman: https://writeabook.com.au/
- Natasa's FB group: https://www.facebook.com/groups/UltimateBusinessSupport
Connect with me:
- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
- Subscribe to my newsletter: https://anferneec.com/newsletter
- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
23 min
About Authentic Influence
From the publisher's feed
Build your authentic brand and business online through No B.S. marketing. For the founders of B2B, professional services, and software companies.
This is the show where we get real and talk about what's working to grow your influence, impact, and personal wealth. All whilst doing it ethically and in alignment with who you are as a human being.
This show will feature a mix of solo episodes and guest interviews with actual practitioners who are honest, courageous, and generous with sharing what they've experienced.