Listen to this interview with Liam Martin of Running Remote, where we’ll discuss:

00:00 Meet Liam Martin

Liam is a serial entrepreneur who co-founded Time Doctor and Staff.com.

He is also a co-organizer of the world’s largest remote work conference — Running Remote.

Resources Mentioned:

Connect with me:

- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

- Subscribe to my newsletter: https://anferneec.com/newsletter

- Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide

- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

#authenticinfluence #b2b #podcast

Listen to this interview with Greg Gunther of Your Business Momentum, where we’ll discuss:

00:00 Introducing Greg Gunther

05:00 The story behind “Results, Not Recommendations”

07:00 Why business owners find it challenging focusing on the right actions that produce results

09:45 Identifying what’s important for business owners

10:50 How do you ask for a referral without making the client feel uncomfortable

12:50 Why a lot of people don’t refer

14:23 Tips for systemizing referral requests – nurture program

16:36 Knowing when in the relationship to ask for referrals

19:30 Why NPS is a good customer success tool

21:00 Why and how Your Business Momentum uses case studies for marketing

27:00 Why word of mouth is more important now in today’s environment

29:00 Ways to thank referrers

33:00 One trend that Greg is paying attention to right now

38:00 Resources Greg recommends for leadership and business

41:55 Things that Greg does for mental health

Greg is a business coach and his experience as a business owner puts him in the position to be able to help small and medium business owners gain back time, freedom, and achieve real results. Greg works with business owners to help make them redundant and build businesses that investors are willing to pay top dollar for.

Adding to the knowledge gained from working with businesses over the last three decades, Greg’s role has now grown to become a certified SYSTEMologist.

Greg believes that the true and lasting value of any business can be found in the maturity and efficiency of their business systems, their ability to replicate best practices and consistently produce desired results.

Connect with me:

- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

- Subscribe to my newsletter: https://anferneec.com/newsletter

- Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide

- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

#authenticinfluence #b2b #podcast

Watch this interview with Stevie of The Change Starter, where we’ll discuss:

00:00 Intro to Stevie V Brown

03:25 Marketing starts with mindset

06:41 The first time Stevie noticed confidence was the issue

12:57 How to establish credibility when selling services

24:00 How to create effective buyer personas/customer avatars

27:00 Buying cycles & how marketing actually works

30:00 Why you should hire a professional to do your marketing strategy

35:13 The impossible cycle of random marketing

39:00 The secret to successful fb ads campaigns

44:20 The key to creating content that works

45:00 The C.A.R.E formula for effective marketing

47:00 How to prepare a great brief for a writer

52:00 Why case studies are important for small business

58:30 Recommended resource for improving with marketing

60:00 One thing that Stevie does for mental health

Stevie V Brown is a professional Marketer and Coach and Director of The Change Starter.

Originally from the UK, Stevie holds a Masters of Digital Marketing and has studied Advertising, Business, Communications, Sociology and Law. She holds a globally recognised Cert IV in Coaching and is an NLP Coach Practitioner.

Connect with me:

- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

- Subscribe to my newsletter: https://anferneec.com/newsletter

- Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide

- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

#authenticinfluence #b2b #podcast

Watch this interview with Deborah Zahn of Craft of Consulting, where we’ll discuss:

00:00 Introducing Deb Zahn

02:40 Why Deb started helping other consultants

06:15 The most common mistake new consultants make when they first start

09:27 Why your value is far more than your time

10:06 How to charge more as a consultant

12:00 How to determine market rates

15:05 How to test your pricing

17:30 Consulting for a firm? You should price as they do

18:50 Underpricing is often not about the price

21:00 Tips for handling sales objections

28:20 Why you shouldn’t state a price on the discovery call

31:00 Negotiate, don’t discount

32:00 How to bring in a steady, reliable pipeline of consulting work

39:00 How to keep a healthy and helpful mindset for your business

47:23 How Deb uses case studies to sell her coaching programs

51:03 One thing that Deb does for her mental health

Deb Zahn is the CEO of the Craft of Consulting, through which she helps new and aspiring consultants start, build, and grow their consulting businesses and create the lives they dream of in less time.

She is also the host of the Craft of Consulting podcast, where she and other successful consultants share their strategies and insights for building their consulting businesses and delighting their clients.

Connect with me:

- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

- Subscribe to my newsletter: https://anferneec.com/newsletter

- Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide

- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

#authenticinfluence #b2b #podcast

Watch this interview with Jeroen Corthout of Salesflare , where we’ll discuss:

00:00 Introducing Jeroen Corthout

05:00 Why Jeroen and his co-founder decided to build a CRM software

07:20 How to compete with giants as a small business

11:00 Why small business owners and founders should choose an easy to Use CRM

14:00 Tips for Mapping and creating your sales process

18:20 Tips for navigating longer sales cycles and non-linear sales

20:00 How to make your sales more predictable with a CRM

25:00 What’s a sales quota? And how should you use them effectively?

27:00 Why you should organize your team around habits, not goals

31:23 How to do content marketing that doesn’t suck and generates leads

37:05 How Salesflare decides what to write content about

39:00 Key skills and traits of effective salespeople

42:20 What Jeroen would do in the first 30 days of launching a new product

44:20 Jeroen’s recommended resource for understanding buyers better

48:20 Two things Jeroen does for mental health

Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and fast growing startup companies.

Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to follow up the leads for their software company in an easier way. They didn’t like to keep track of their leads manually and built Salesflare, which pulls customer data together automatically and then actively helps you to follow up.

It’s now the most popular CRM on Product Hunt and top rated on review platforms like G2 for its ease of use and automation features.

Connect with me:

- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

- Subscribe to my newsletter: https://anferneec.com/newsletter

- Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide

- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

#authenticinfluence #b2b #podcast

Watch this interview with Gert Mellak of SEO Leverage, where you’ll learn:

00:00  Introducing Gert Mellak

2:00  Is high volume, low competition still the best approach?

04:00  Buyer intent vs research

05:20  A better approach to keyword strategy

07:58 Creating content with intent in mind

10:36  How to use Ahrefs for keyword research

18:00  How to determine search intent for a specific keyword

34:14  How long should your content be?

43:00  What is a content cluster

46:32  Tools for creating SEO-optimized content

Gert is specializing in SEO and paid search marketing on Google, helping online businesses to get more qualified leads and sales from search engines.

Connect with me:

- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

- Subscribe to my newsletter: https://anferneec.com/newsletter

- Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide

- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

#authenticinfluence #b2b #podcast

Do you want to learn why customer-centric marketing is no longer an option?

Listen to this interview with Natalie Gullatt of HubSpot, where we’ll discuss:

– Customer marketing strategy with Hubspot’s leading customers

– Developing case studies and distribution

00:00 Introducing Natalie Gullatt @ Hubspot

04:07 What is customer marketing?

06:39 Traditional marketing vs customer marketing

08:54 What is inbound marketing?

11:00 Why and how Hubspot uses case studies

18:28 Why it’s important to do an audit of your products & services

22:10 Hubspot’s process for identifying which clients to profile

25:50 How to do customer marketing if you’re a small business

27:00 How Hubspot promotes their case studies

33:51 How to find and hire a great marketer

36:00 Natalie’s #1 tip for landing a role at Hubspot

38:00 Natalie’s #1 resource for learning customer marketing

41:00 Natalie’s tips for growing your network

45:18 One project that Natalie’s proud of

48:27 The best way to win with customer advocacy

50:27 One thing Natalie does for mental health

Natalie’s an experienced strategic and passionate marketing professional with a focus on marketing strategy, social media marketing, digital marketing and customer marketing.

She’s a marketing manager at HubSpot with team working skills, experience in inbound marketing, marketing strategies, social media marketing strategies and customer advocacy and customer retention initiatives in the B2B space and content management skills.

Resources Mentioned:

Connect with me: 

#authenticinfluence #b2b #podcast

Listen to this interview with Justin Wise, Digital of The Different Company, where he’ll share a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing.

00:00 Intro to Justin Wise

02:00 How Justin got into marketing

03:59 How Justin met Mike

07:42 Why do small business owners struggle with marketing?

08:44 Why tried and true best practices is the fastest path to being ignored

14:27 Why word of mouth is not a reliable lead source

19:39 Case studies of people who have gotten wins from following the Get Different system

21:59 The DAD framework and the 3 components of any effective marketing campaign

25:53 An example of how Justin’s agency did something different to stand out from their competitors

30:06 How coaches and consultants can offer something more compelling than free discovery calls

36:27 Why case studies are powerful for marketing, and why you need to keep producing them

38:00 Why case studies don’t need to be about ridiculous results

41:40 Justin’s system for collecting case studies

44:30 One resource Justin recommends for all marketers

45:53 One thing that Justin does for mental health

Justin Wise, Co-Found at The Different Company with Mike Michalowicz, helps driven online entrepreneurs attract attention, secure right-fit clients, and grow profits through constant experimentation.

He lives in Des Moines, Iowa (by choice) with his wife, Kerry, and three children.

Connect with me:

- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

- Subscribe to my newsletter: https://anferneec.com/newsletter

- Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide

- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

#authenticinfluence #b2b #podcast #marketing

Watch this interview with Adam Franklin of Bluewire Media, where we’ll discuss:

00:00 How Adam Franklin got into marketing

03:18 What’s working today that was working in 2005?

05:20 Why is generosity a good strategy?

07:30 The shift from protected IP to shareable information

10:11 What makes effective lead magnets (aka. Flagship content)?

15:00 Why is now the time to invest in Linkedin for marketing?

18:20 Why posting a lot of content on Linkedin doesn’t work for generating sales

20:00 Adam’s 5-Step Nurturing System to convert contacts into clients on Linkedin

23:25 Example conversation starters – What to say when you connect with someone on Linkedin

28:31 Why Adam doesn’t ask for an email address when delivering the flagship content

33:40 When is a good time to make the ask?

35:31 How to move to the sales conversation

40:37 Tips for outreach and connecting with ideal buyers

41:50 A 2-step strategy to stay top of mind with your connections

46:00 Tips for managing messages in the Linkedin inbox

51:24 How to use case studies in your content to pre-sell

54:49 Adam’s recommended resource for all marketers

56:46 One project Adam is super excited about right now

57:75 2 Things Adam does for mental health

Adam is the co-author of Web Marketing That Works.

He is also an international social media speaker and marketing manager of Bluewire Media – the web marketing firm he co-founded in 2005 with school mate Toby Jenkins.

Adam is a social media commentator on 2UE and writes for two of the Top 25 Business Blogs in Australia (Startup Smart and Bluewire Media). Plus he lives and breaths Twitter, Facebook, YouTube, LinkedIn, Google+ and email marketing.

Adam co-created the Web Strategy Planning Template and co-wrote the e-book Web Strategy Secrets which have been downloaded by thousands of people worldwide.

Adam has featured on Smart Company’s Hot 30 Under 30 and the Dynamic Business 2010 Young Guns lists of young entrepreneurs, as well as in the latest edition of the book “The New Rules of Marketing & PR.”

If you enjoyed this episode, make sure to subscribe, tune in, and share this podcast!

Connect with me:

- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

- Subscribe to my newsletter: https://anferneec.com/newsletter

- Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide

- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

#contentmarketing #casestudymarketing #contentstrategy #authenticinfluence #b2b #systems #podcast

In this interview with Glen Carlson of Dent, we discuss:

00:00 Introducing Glen Carlson

01:35 Why Glen and Daniel Priestley started Key Person of Influence

02:00 Why focus on building influence?

06:29 Launching Dent during the GFC

07:53 What makes a business recession-proof?

11:27 You’re standing on a mountain of value that you don’t recognize

15:56 What is a scorecard?

25:36 How many questions should your scorecard have?

27:59 Success stories of Scoreapp clients using scorecards

31:40 The psychology behind scorecards and why they work better as a lead magnet

36:18 The power of case studies and why Dent invests in them

40:20 The secret to building your profile is through your client successes

43:14 Why Glen suggests focusing on marketing ecosystems, not specific tactics

45:20 Glen’s tip for producing effective case studies that help sell

47:28 Glen’s recommended resource for improving your marketing

50:00 One thing that Glen does for mental health

Glen Carlson is an award winning entrepreneur and co-founder of Dent.

Dent is a multi-award winning business and leadership development company with structured training programs facilitated by successful business speakers and mentors.

Glen and his team are best known for helping business owners develop an unfair advantage in their industry by effectively creating what he calls a ‘personal monopoly’.

Dent believe there has never been a better time to build a thriving business and a respected personal brand doing something you love.

Connect with me:

- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

- Subscribe to my newsletter: https://anferneec.com/newsletter

- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

#authenticinfluence #b2b #podcast