Authentic Influence

By Anfernee ChansamoothBusiness

Authentic Influence episodes

December 09, 2021060: How to build a successful remote company ft. Liam Martin of Running Remote
Do you want to learn how to build a successful remote company?
Listen to this interview with Liam Martin of Running Remote, where we’ll discuss:
– How did Running Remote build a remote first company with team members in 43 different countries?
– What are the top three things people can do to become successful running a remote company?
– What are the drawbacks of remote work?
Topics discussed:
00:00 Meet Liam Martin
03:45 Switching into father hood and the impact of having a young daughter
08:00 Why nannies are not the best replacement for good parenting
09:20 Liam’s key philosophy or mindset that drives how you approach marketing and sales
12:09 How Running Remote conference got started
14:00 How to validate an event business
20:14 How Liam built a remote first company with team members in 43 different countries
20:50 Why the great resignation is happening
23:52 why you need to get good at working asynchronously
24:30 The challenge with traditional work
25:47 Silent meetings and why they’re better than typical meetings
27:00 The biggest mistake many companies made when they went remote during the pandemic
28:20 A better decision than going hybrid
29:58 Pay rates vs cost of living
33:00 The centers of power and why people are leaving them
35:40 Lessons learned shifting from a physical to a fully remote conference during the pandemic
37:14 Virtual event burnout
39:00 The key to making asynchronous work effective
43:10 Empowering decision making and productivity via ego-lessness
48:56 Why Running Remote uses testimonials and case studies for marketing
53:43 Machine learning attribution
55:55 Recommended resources to learn marketing
57:00 One thing Liam does for mental health
About Liam Martin:
Liam is a serial entrepreneur who co-founded Time Doctor and Staff.com.
He is also a co-organizer of the world’s largest remote work conference — Running Remote.
Resources Mentioned:
https://runningremote.com/

Critical thinking: 12 Questions Before You Launch a Startup

Task manager software

Zero to One by Peter Thiel

Eric Ries books

Neil Patel’s website

From impossible to possible

Machine learning attribution tools
Connect with me:
- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
- Subscribe to my newsletter: https://anferneec.com/newsletter
- Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide
- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
#authenticinfluence #b2b #podcast
1 hr 2 min
December 09, 2021059: Why word of mouth and referrals will never go out of style ft. Greg Gunther of Your Business Momentum
Do you want to learn why word of mouth and referrals will never go out of style?
Listen to this interview with Greg Gunther of Your Business Momentum, where we’ll discuss:
– Why the tagline for Your Business Momentum says Results, Not Recommendations
– How to ask for a referral and how to do it correctly and without making the client feel uncomfortable
– What are the trigger moments you can create for your clients that they’ll tell their friends about?
Topics discussed:
00:00 Introducing Greg Gunther
05:00 The story behind “Results, Not Recommendations”
07:00 Why business owners find it challenging focusing on the right actions that produce results
09:45 Identifying what’s important for business owners
10:50 How do you ask for a referral without making the client feel uncomfortable
12:50 Why a lot of people don’t refer
14:23 Tips for systemizing referral requests – nurture program
16:36 Knowing when in the relationship to ask for referrals
19:30 Why NPS is a good customer success tool
21:00 Why and how Your Business Momentum uses case studies for marketing
27:00 Why word of mouth is more important now in today’s environment
29:00 Ways to thank referrers
33:00 One trend that Greg is paying attention to right now
38:00 Resources Greg recommends for leadership and business
41:55 Things that Greg does for mental health
About Greg Gunther:
Greg is a business coach and his experience as a business owner puts him in the position to be able to help small and medium business owners gain back time, freedom, and achieve real results. Greg works with business owners to help make them redundant and build businesses that investors are willing to pay top dollar for.
Adding to the knowledge gained from working with businesses over the last three decades, Greg’s role has now grown to become a certified SYSTEMologist.
Greg believes that the true and lasting value of any business can be found in the maturity and efficiency of their business systems, their ability to replicate best practices and consistently produce desired results.
Resources mentioned:
Your Business Momentum website

Book: Systemology by David Jenyns

Book: Leadership and Self Deception by the – Arbinger Group

Book: Leaders Made Here: Building a Leadership Culture

Book: The 7 Habits of Highly Effective People by Stephen Covey
Connect with me:
- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
- Subscribe to my newsletter: https://anferneec.com/newsletter
- Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide
- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
#authenticinfluence #b2b #podcast
47 min
December 03, 2021058: Money, mindset, and marketing with Stevie V Brown of The Change Starter
What’s the relationship between money, mindset, and marketing?
Watch this interview with Stevie of The Change Starter, where we’ll discuss:
– Ditching hourly rates / shifting to value
– Differences in genders in money mindset
– Packaging value – making sure clients know what they’re getting beyond the obvious
– Backing yourself and realising just how much value and impact you bring to your clients
– Pushing your own comfort zones to challenge yourself to deliver impact and results instead of ‘tasks’
Topics discussed:
00:00 Intro to Stevie V Brown
03:25 Marketing starts with mindset
06:41 The first time Stevie noticed confidence was the issue
12:57 How to establish credibility when selling services
24:00 How to create effective buyer personas/customer avatars
27:00 Buying cycles & how marketing actually works
30:00 Why you should hire a professional to do your marketing strategy
35:13 The impossible cycle of random marketing
39:00 The secret to successful fb ads campaigns
44:20 The key to creating content that works
45:00 The C.A.R.E formula for effective marketing
47:00 How to prepare a great brief for a writer
52:00 Why case studies are important for small business
58:30 Recommended resource for improving with marketing
60:00 One thing that Stevie does for mental health
About Stevie V Brown:
Stevie V Brown is a professional Marketer and Coach and Director of The Change Starter.
Originally from the UK, Stevie holds a Masters of Digital Marketing and has studied Advertising, Business, Communications, Sociology and Law. She holds a globally recognised Cert IV in Coaching and is an NLP Coach Practitioner.
Resources mentioned
The Change Starter website

Stevie V Brown’s LinkedIn

How Much Are You Worth?

Helene Psarakis Success Story

How To Write A Marketing Strategy: A Framework
Connect with me:
- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
- Subscribe to my newsletter: https://anferneec.com/newsletter
- Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide
- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
#authenticinfluence #b2b #podcast
1 hr 8 min
December 02, 2021057: Your value is not your time - how to charge more as a consultant ft. Deborah Zahn of Craft of Consulting
Do you want to learn how to charge more as a consultant?
Watch this interview with Deborah Zahn of Craft of Consulting, where we’ll discuss:
– Why did you start helping other consultants?
– What is the most common mistake you see new consultants make when they first start?
– How to bring in a steady, reliable pipeline of work.
Topics discussed:
00:00 Introducing Deb Zahn
02:40 Why Deb started helping other consultants
06:15 The most common mistake new consultants make when they first start
09:27 Why your value is far more than your time
10:06 How to charge more as a consultant
12:00 How to determine market rates
15:05 How to test your pricing
17:30 Consulting for a firm? You should price as they do
18:50 Underpricing is often not about the price
21:00 Tips for handling sales objections
28:20 Why you shouldn’t state a price on the discovery call
31:00 Negotiate, don’t discount
32:00 How to bring in a steady, reliable pipeline of consulting work
39:00 How to keep a healthy and helpful mindset for your business
47:23 How Deb uses case studies to sell her coaching programs
51:03 One thing that Deb does for her mental health
About Deb Zahn:
Deb Zahn is the CEO of the Craft of Consulting, through which she helps new and aspiring consultants start, build, and grow their consulting businesses and create the lives they dream of in less time.
She is also the host of the Craft of Consulting podcast, where she and other successful consultants share their strategies and insights for building their consulting businesses and delighting their clients.
Resources mentioned:
Top 5 Things You Must Do to Get Consulting Clients

Get More Consulting Business Faster

Craft of Consulting website
Connect with me:
- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
- Subscribe to my newsletter: https://anferneec.com/newsletter
- Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide
- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
#authenticinfluence #b2b #podcast
56 min
December 02, 2021056: How to Make your Sales More Predictable with a CRM ft. Jeroen Corthout of Salesflare
Do you want to learn how to make your sales more predictable with a CRM?
Watch this interview with Jeroen Corthout of Salesflare , where we’ll discuss:
– How to compete with giants as a small business
– Why you should organize your team around habits, not goals
– How to do content marketing that doesn’t suck and generates leads
– How to simplify and gamify your product’s onboarding
Topics discussed:
00:00 Introducing Jeroen Corthout
05:00 Why Jeroen and his co-founder decided to build a CRM software
07:20 How to compete with giants as a small business
11:00 Why small business owners and founders should choose an easy to Use CRM
14:00 Tips for Mapping and creating your sales process
18:20 Tips for navigating longer sales cycles and non-linear sales
20:00 How to make your sales more predictable with a CRM
25:00 What’s a sales quota? And how should you use them effectively?
27:00 Why you should organize your team around habits, not goals
31:23 How to do content marketing that doesn’t suck and generates leads
37:05 How Salesflare decides what to write content about
39:00 Key skills and traits of effective salespeople
42:20 What Jeroen would do in the first 30 days of launching a new product
44:20 Jeroen’s recommended resource for understanding buyers better
48:20 Two things Jeroen does for mental health
About Jeroen Corthout:
Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and fast growing startup companies.
Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to follow up the leads for their software company in an easier way. They didn’t like to keep track of their leads manually and built Salesflare, which pulls customer data together automatically and then actively helps you to follow up.
It’s now the most popular CRM on Product Hunt and top rated on review platforms like G2 for its ease of use and automation features.
Resources mentioned:
Salesflare CRM

Sales Process: A 5 Step Process You Won’t Hate

Sales Quotas: How to Make your Sales More Predictable

How to Overcome Sales Objections

Why You Want an Easy to Use CRM for Your Small Business

Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress Kindle Edition by Bob Moesta
Connect with me:
- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
- Subscribe to my newsletter: https://anferneec.com/newsletter
- Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide
- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
#authenticinfluence #b2b #podcast
54 min
November 25, 2021055: How to do keyword research using Ahrefs ft. Gert Mellak of SEO Leverage
Do you want to learn how to do keyword research to create content that will grow your website traffic?
Watch this interview with Gert Mellak of SEO Leverage, where you’ll learn:
– How to come up with content ideas for high-ranking articles on Google (that will bring you traffic)
– Live demo of how to use Ahrefs for keyword research
Topics discussed:
00:00 Introducing Gert Mellak
2:00 Is high volume, low competition still the best approach?
04:00 Buyer intent vs research
05:20 A better approach to keyword strategy
07:58 Creating content with intent in mind
10:36 How to use Ahrefs for keyword research
18:00 How to determine search intent for a specific keyword
34:14 How long should your content be?
43:00 What is a content cluster
46:32 Tools for creating SEO-optimized content
About Gert Mellak:
Gert is specializing in SEO and paid search marketing on Google, helping online businesses to get more qualified leads and sales from search engines.
Resources Mentioned:
How To Create Content That Ranks Page 1 In Google with Gert Mellak

Gert’s website

Gert Mellak’s book: “The ERICA Framework – Your Answer to the Toughest SEO Challenges”

SEO Leverage podcast

Ahrefs

Ahrefs YouTube channel

Surfer SEO

inLinkz
Connect with me:
- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
- Subscribe to my newsletter: https://anferneec.com/newsletter
- Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide
- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

#authenticinfluence #b2b #podcast
56 min
November 25, 2021054: Why Customer-centric marketing is no longer an option ft. Natalie Gullatt of Hubspot
Do you want to learn why customer-centric marketing is no longer an option?
Listen to this interview with Natalie Gullatt of HubSpot, where we’ll discuss:
– Customer marketing strategy with Hubspot’s leading customers
– Developing case studies and distribution
Topics discussed:
00:00 Introducing Natalie Gullatt @ Hubspot
04:07 What is customer marketing?
06:39 Traditional marketing vs customer marketing
08:54 What is inbound marketing?
11:00 Why and how Hubspot uses case studies
18:28 Why it’s important to do an audit of your products & services
22:10 Hubspot’s process for identifying which clients to profile
25:50 How to do customer marketing if you’re a small business
27:00 How Hubspot promotes their case studies
33:51 How to find and hire a great marketer
36:00 Natalie’s #1 tip for landing a role at Hubspot
38:00 Natalie’s #1 resource for learning customer marketing
41:00 Natalie’s tips for growing your network
45:18 One project that Natalie’s proud of
48:27 The best way to win with customer advocacy
50:27 One thing Natalie does for mental health
About Natalie Gullatt:
Natalie’s an experienced strategic and passionate marketing professional with a focus on marketing strategy, social media marketing, digital marketing and customer marketing.
She’s a marketing manager at HubSpot with team working skills, experience in inbound marketing, marketing strategies, social media marketing strategies and customer advocacy and customer retention initiatives in the B2B space and content management skills.
Resources Mentioned:
Hubspot case studies

Hubspot Academy Courses & Certifications

Get new skills for a digital world

DemandBase

Product Marketing Alliance

LinkedIn
Connect with me:
Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

Subscribe to my newsletter: https://anferneec.com/newsletter

Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide

Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
#authenticinfluence #b2b #podcast
56 min
November 18, 2021053: Get Different: 3 Steps to Standing out in a Crowded Market ft. Justin Wise of The Different Company
Do you want to learn how to create marketing that works and stands out in a crowded market?
Listen to this interview with Justin Wise, Digital of The Different Company, where he’ll share a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing.
Topics discussed:
00:00 Intro to Justin Wise
02:00 How Justin got into marketing
03:59 How Justin met Mike
07:42 Why do small business owners struggle with marketing?
08:44 Why tried and true best practices is the fastest path to being ignored
14:27 Why word of mouth is not a reliable lead source
19:39 Case studies of people who have gotten wins from following the Get Different system
21:59 The DAD framework and the 3 components of any effective marketing campaign
25:53 An example of how Justin’s agency did something different to stand out from their competitors
30:06 How coaches and consultants can offer something more compelling than free discovery calls
36:27 Why case studies are powerful for marketing, and why you need to keep producing them
38:00 Why case studies don’t need to be about ridiculous results
41:40 Justin’s system for collecting case studies
44:30 One resource Justin recommends for all marketers
45:53 One thing that Justin does for mental health
About Justin Wise:
Justin Wise, Co-Found at The Different Company with Mike Michalowicz, helps driven online entrepreneurs attract attention, secure right-fit clients, and grow profits through constant experimentation.
He lives in Des Moines, Iowa (by choice) with his wife, Kerry, and three children.
Resources Mentioned:
Download the free Get Different Kit

Read the book

Testimonial website

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall

Connect with me:
- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
- Subscribe to my newsletter: https://anferneec.com/newsletter
- Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide
- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

#authenticinfluence #b2b #podcast #marketing
52 min
November 17, 2021052: How to win high-value clients using Linkedin ft. Adam Franklin of Bluewire Media
Do you want to learn how to win high-value clients using Linkedin?
Watch this interview with Adam Franklin of Bluewire Media, where we’ll discuss:
– Adam’s 5-Step Nurturing System to convert contacts into clients.
– Tips for outreach and connecting with ideal buyers
– How to stay top of mind with your connections
Topics discussed:
00:00 How Adam Franklin got into marketing
03:18 What’s working today that was working in 2005?
05:20 Why is generosity a good strategy?
07:30 The shift from protected IP to shareable information
10:11 What makes effective lead magnets (aka. Flagship content)?
15:00 Why is now the time to invest in Linkedin for marketing?
18:20 Why posting a lot of content on Linkedin doesn’t work for generating sales
20:00 Adam’s 5-Step Nurturing System to convert contacts into clients on Linkedin
23:25 Example conversation starters – What to say when you connect with someone on Linkedin
28:31 Why Adam doesn’t ask for an email address when delivering the flagship content
33:40 When is a good time to make the ask?
35:31 How to move to the sales conversation
40:37 Tips for outreach and connecting with ideal buyers
41:50 A 2-step strategy to stay top of mind with your connections
46:00 Tips for managing messages in the Linkedin inbox
51:24 How to use case studies in your content to pre-sell
54:49 Adam’s recommended resource for all marketers
56:46 One project Adam is super excited about right now
57:75 2 Things Adam does for mental health
About Adam Franklin:
Adam is the co-author of Web Marketing That Works.
He is also an international social media speaker and marketing manager of Bluewire Media – the web marketing firm he co-founded in 2005 with school mate Toby Jenkins.
Adam is a social media commentator on 2UE and writes for two of the Top 25 Business Blogs in Australia (Startup Smart and Bluewire Media). Plus he lives and breaths Twitter, Facebook, YouTube, LinkedIn, Google+ and email marketing.
Adam co-created the Web Strategy Planning Template and co-wrote the e-book Web Strategy Secrets which have been downloaded by thousands of people worldwide.
Adam has featured on Smart Company’s Hot 30 Under 30 and the Dynamic Business 2010 Young Guns lists of young entrepreneurs, as well as in the latest edition of the book “The New Rules of Marketing & PR.”
Resources mentioned:
Adam’s Gift: Free Linkedin Guides (no opt-in required)

Bluewire Media’s website

If you enjoyed this episode, make sure to subscribe, tune in, and share this podcast!

Connect with me:
- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
- Subscribe to my newsletter: https://anferneec.com/newsletter
- Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide
- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

#contentmarketing #casestudymarketing #contentstrategy #authenticinfluence #b2b #systems #podcast
1 hr 4 min
November 15, 2021051: Leveraging scorecard marketing for generating leads and sales ft. Glen Carlson of Dent
Do you want to learn how to leverage scorecard marketing for generating leads and sales?
In this interview with Glen Carlson of Dent, we discuss:

00:00 Introducing Glen Carlson
01:35 Why Glen and Daniel Priestley started Key Person of Influence
02:00 Why focus on building influence?
06:29 Launching Dent during the GFC
07:53 What makes a business recession-proof?
11:27 You’re standing on a mountain of value that you don’t recognize
15:56 What is a scorecard?
25:36 How many questions should your scorecard have?
27:59 Success stories of Scoreapp clients using scorecards
31:40 The psychology behind scorecards and why they work better as a lead magnet
36:18 The power of case studies and why Dent invests in them
40:20 The secret to building your profile is through your client successes
43:14 Why Glen suggests focusing on marketing ecosystems, not specific tactics
45:20 Glen’s tip for producing effective case studies that help sell
47:28 Glen’s recommended resource for improving your marketing
50:00 One thing that Glen does for mental health

About Glen Carlson
Glen Carlson is an award winning entrepreneur and co-founder of Dent.
Dent is a multi-award winning business and leadership development company with structured training programs facilitated by successful business speakers and mentors.
Glen and his team are best known for helping business owners develop an unfair advantage in their industry by effectively creating what he calls a ‘personal monopoly’.
Dent believe there has never been a better time to build a thriving business and a respected personal brand doing something you love.

Resources Mentioned
Scoreapp

Dent website

Get the Key Person of Influence book (free copy)

Connect with me:
- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
- Subscribe to my newsletter: https://anferneec.com/newsletter
- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

#authenticinfluence #b2b #podcast
58 min

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Build your authentic brand and business online through No B.S. marketing. For the founders of B2B, professional services, and software companies.

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