Authentic Influence

Authentic Influence

By Anfernee ChansamoothBusiness
Download on the App Store

Authentic Influence episodes

  • 080: Crafting a compelling landing page for your offer [B2B Podcast Party]
    Want to learn how to craft a compelling landing page for your offer, or optimize an existing landing page? In this episode, we'll show you how.
    This episode was recorded live as part of our monthly B2B Podcast Party.
    Topics discussed:
    [00:00] B2B Podcast Party welcome
    [05:54] 5 Essential Elements of a High-Converting Landing Page
    [21:45] High-converting landing page design
    [24:18] When to use multiple CTAs on landing pages
    [26:00] How healthcare companies can share social proof
    [40:30] B2B Speed networking: 60-second pitches
    [52:14] How to identify referral partners for your business
    Resources:
    - Get a free 10,000 word trial of Jasper AI software and write your marketing copy faster 
    - 5 reasons why using a content strategy will make your marketing more effective
    - The 5 Essential Elements of a Winning Landing Page
    - Join our next podcast party
    - Apply for a free 30-min content coaching session on the podcast 
    Connect with me:
    - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
    - Subscribe to my newsletter: https://anferneec.com/newsletter
    - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide
    - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
    #authenticinfluence #b2b #podcast
    ---
    Send in a voice message: https://anchor.fm/authenticinfluence/message
    1 hr 6 min
  • 079: Increase sales with the 80/20 of online course funnels ft. John Ainsworth of Data Driven Marketing
    Do you want to learn how to implement the 80/20 principle of online course funnels in all aspects of the business?

    Watch this interview with John Ainsworth of Data Driven Marketing, where we’ll discuss:

    – How to increase the number of email subscribers from existing traffic
    – The 80/20 of online course funnels – what gives the best results quickest
    – How did John get into building funnels for online course businesses?

    Topics discussed:

    00:00  Meet John Ainsworth

    08:10  Where course creators fail with marketing
    11:45   3 areas where course creators are losing money
    12:17  2 ways to Increase revenue per sale
    18:13  The power of upsells & the ideal discount range
    22:54  How to make more sales through your email list
    24:33  How do you create a good email promotion?
    25:12  6-part email sequence to increase sales
    31:54  3 easy ways to increase email subscribers from existing traffic
    41:39  What’s the best tech stack for selling online courses?
    45:00  How Data Driven Marketing uses case studies to sell
    51:16  John Ainsworth’s recommended resources for marketers
    53:30  John Ainsworth’s mental health practice

    About John Ainsworth:

    John Ainsworth is the CEO and founder of Data Driven Marketing. They help online course creators increase revenue by 4.86x on average.

    With 20 years experience in building funnels and a degree in Mathematics, John has conducted extensive data analysis of hundreds of millions dollars of online business to create the field of Strategic Funnel Optimisation.

    Data Driven Marketing has proven this process by helping dozens of online course creators 2x – 5x their revenue, and directly drives several million a year in revenue.

    He’s a guest lecturer at Greenwich Business school and has been featured on Forbes.

    Resources:
    • Data Driven Marketing website
    • Get a free personalised report to increase your course sales
    • How To Double Your Online Business Revenue In 3 Months
    • Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels by Russell Brunson
    • Perfect Webinar by Russell Brunson
    • Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today.

      • Connect with me:

      - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

      - Subscribe to my newsletter: https://anferneec.com/newsletter

      - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide

      - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

      #authenticinfluence #b2b #podcast

      1 hr 2 min
    • 078: How to segment your email audience for more engagement and sales with ConvertKit
      Want to get better engagement and sales from your email list?

      In this episode, Anfernee Chansamooth shares the benefits of email segmentation and how you can use ConvertKit to segment your audience.

      Get started for free with ConvertKit https://simplecreativemarketing.com/CK

      Topics discussed:

      00:00 Welcome

      02:22 5 benefits of segmenting your email database
      07:59 3 Types of Segmentation
      11:49 2 Ways to Segment Your Email List
      18:40 ConvertKit demo: Live walk-through of how to segment your email audience
      38:12 How to send an email to a specific segment in ConvertKit
      41:35 ConvertKit pricing options

      Resources:
      • Get started for free with ConvertKit
      • Mailchimp vs Convertkit – Which email marketing software is better?
      • Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today.
      • Join our upcoming B2B Podcast Party to learn awesome content tips, connect with cool businesses, and pitch your business on our podcast. Register now.

        • Connect with me:

        - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

        - Subscribe to my newsletter: https://anferneec.com/newsletter

        - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide

        - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

        #authenticinfluence #b2b #podcast

        25 min
      • 077: Creating High-Converting Lead Magnets for B2B (Podcast Party)

        Want tips to create a high-converting lead magnet to attract B2B customers? 

        Tune in to this episode as we share why most lead magnets fail and how you can create one that doesn't.   

        This community-powered episode was recorded live and features speed networking & Q&A session with live business owners who joined our B2B Podcast Party.   


        Topics discussed:

        [00:00] B2B Podcast Party Welcome &  

        [04:55] Creating High-Converting Lead Magnets for B2B 

        [05:12] Why lead magnets fail to convert 

        [09:57] High-converting Lead Magnet Checklist 

        [14:23] A not-so-great B2B Lead Magnet example 

        [17:07] 3 Examples of Great B2B Lead Magnets 

        [28:47] B2B Lead magnets Q&A 

        [34:30]  Speed networking 90-second pitches 

        [49:07] Content marketing Q&A  

        Resources: 

        • Register for our next Podcast Party
        • Write content faster and easier. Grab your free 10,000 word trial of Jasper 
        • Free 7-Min Training: How to use case studies to market your business (+ PDF workbook) 
        • How to Create a Case Study That Converts: The Ultimate Guide for Businesses
        • Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today.

          • Connect with me:

          - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

          - Subscribe to my newsletter: https://anferneec.com/newsletter

          - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide

          - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

          #authenticinfluence #b2b #podcast

          59 min
        • 076: How to build and sell online courses ft. Tom Libelt of The Smart Brand Marketing Show
          Do you want to learn how to build and sell online courses?

          Listen to this interview with Tom Libelt of The Smart Brand Marketing, where we’ll discuss:

          – Staying in business pivots, failures & mindset
          – Building remote teams
          – Creating marketing systems

          Topics discussed:

          00:00 Meet Tom Libelt

          07:10 Problems with relying on one channel for course promotion

          09:20 Should you sell courses on Udemy?

          12:43 Questions to consider before you launch a course

          13:48 The #1 reason why people won’t buy your course

          17:00 How to appear as an authority in your industry and sell more courses

          21:00 What should you do if you’re not a super entertaining person?

          24:00 The key to making webinars work for selling courses in 2022

          27:11 Tom’s thoughts on Russell Brunson’s perfect webinar formula

          28:55 Typical webinar attendance rates

          31:17 Why the $7 trip wire strategy didn’t work for most people

          35:00 Winning Strategy – Sell from results

          35:25 A proven path for service providers to make money

          39:40 Common gaps in online course sales funnels

          42:40 Why done-with-you cohort-based programs are becoming popular

          49:30 The biggest mistake with lead magnets

          56:16 Tom’s recommended tool for selling your first online course

          1:00:00 One thing Tom does for mental health

          About Tom Libelt:

          Tom Libelt is the guy you call when your online course is not selling. He spends most of his time in Chiang Mai, Thailand. He is a host of The Smart Brand Marketing Show.

          In the past Tom has published around 5000 Kindle books, built a successful SEO business, owned a coffee shop, a retail store, a record label, created a documentary, and released two albums with five hits on top ten Polish radio.

          He likes to say that “If you can’t sell, then you’re not in business. Marketing and Sales are the backbone of a company.”

          Resources:
          • Tom’s website
          • Tom’s free resources designed to help you take your course marketing to the next level
          • Tom Libelt’s DCBKK Bangkok 2019 talk on How to Increase Online Course Conversions
          • Russell Brunson’s perfect webinar script
          • Grant Cardone on The undercover Billionaire
          • David Perell’s writing course
          • Peter Shankman
            • 1 hr 8 min
          • 075: How to sell a premium mastermind group (Live coaching with Ericka Bates of Talk Virtual)
            Launching a new coaching product or service, and wondering how to generate more sales?

            Our guest business owner is Ericka Bates of Talk Virtual, and she runs a mastermind group for event producers. She helps busy event producers who want to host attention-grabbing virtual summits and make money while creating great content they can repurpose.

            In this coaching session, Anfernee Chansamooth helps Ericka clarify her sales approach and offers suggestions to improve her sales.


            Topics discussed:

            00:00 Meet Ericka Bates

            03:30 Ericka’s 90-day business goals

            17:01 Clarifying Ericka’s current challenge

            17:20 Identifying the ideal client

            23:52 Clarifying the core product

            43:40 Role play – sales conversation & tips for improving sales


            Resources mentioned:

            - Ericka Bates website

            - Ericka’s Virtual Summiteers mastermind

            - Your value is not your time – how to charge more as a consultant ft. Deborah Zahn of Craft of Consulting 

            - Join our upcoming B2B Podcast Party to learn awesome content tips, connect with cool businesses, and pitch your business on our podcast. Register now.

            - Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today.


            Connect with me:

            - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

            - Subscribe to my newsletter: https://anferneec.com/newsletter

            - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide

            - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

            #authenticinfluence #b2b #podcast

            1 hr 22 min
          • 074: How to create content that brings traffic with Surfer SEO Content Editor
            Do you want to learn how to create content that brings traffic with Surfer SEO Content Editor?

            Watch this episode where we’ll discuss:

            • Using Keywords Everywhere to identify keyword search volume
            • Using Surfer SEO Content Editor to write your article
            • Customizing Surfer SEO Content Editor to produce the most relevant article for your audience
              • Topics Covered:

              [00:00] Welcome

              [01:40] Features of Surfer SEO Content Editor

              [06:15] Getting started with a relevant keyword for your article

              [07:45] Using Keywords Everywhere to identify keyword search volume

              [09:23] Using Surfer SEO Content Editor to write your article

              [10:47] Understanding search intent

              [11:40] Customizing Surfer SEO Content Editor to produce the most relevant article for your audience

              [31:36] Sharing your Surfer SEO content editor with team members and clients

              [32:35] Using Surfer SEO content editor with Google docs

              Resources:
              • Try Surfer SEO for 7 days
              • Keywords Everywhere chrome plugin
              • Surfer SEO Audit: Get More Traffic By Optimizing Your Existing Articles
              • How to create articles that rank on Google using Surfer SEO + Jasper AI
              • Join our upcoming B2B Podcast Party to learn awesome content tips, connect with cool businesses, and pitch your business on our podcast. Register now.
              • Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today.

                • Connect with me:

                - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

                - Subscribe to my newsletter: https://anferneec.com/newsletter

                - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide

                - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

                #authenticinfluence #b2b #podcast

                19 min
              • 073: 5 Ways to Save Time Producing Content (Live B2B Podcast Party)
                Want tips to cut down your content production and content marketing time?

                Tune in to this episode as we share five time-saving tips for your business.

                This community-powered episode was recorded live and features speed networking & Q&A session with live business owners who joined our B2B Podcast Party.

                Sign up for our next monthly B2B Podcast Party at www.simplecreativemarketing.com/podcastparty

                Topics discussed:

                [00:00] B2B Podcast Party Welcome &

                [05:40] 5 Ways to Save Time Producing Content

                [10:47] 3 types of content every business should focus on

                [32:14] How much content should you put in your newsletter?

                [36:50] How often should you send newsletters to your list?

                [42:28] Speed networking 90-second pitches

                [1:01:21] Content marketing Q&A

                Resources:
                • Register for our next Podcast Party
                • Free Case study guide
                • Done-for-you case study service 
                • Take smarter notes and transcribe your voice with Otter Pro Lite (1-month free) 
                • Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today.

                  • Connect with me:

                  - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

                  - Subscribe to my newsletter: https://anferneec.com/newsletter

                  - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide

                  - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

                  #authenticinfluence #b2b #podcast

                  1 hr 19 min
                • 072: Authentic Influence Live: Mic Takeover with Samantha Riley from Influence By Design podcast
                  In this special episode, Anf handed over the mic to his good friend and Influence By Design podcast host Samantha Riley.

                  Sam asked Anf questions about business and life.

                  Topics Discussed:

                  0:00 Sam Riley welcome

                  01:05 A look into Anf’s corporate career

                  05:30 Launching a side hustle in Toronto, Canada

                  08:26 Partnership lessons from a failed FB Ads agency business

                  16:16 How to find your mojo after you’ve lost it

                  17:11 An important lesson about getting what you want from Anf’s mentor

                  18:42 Two lessons from working in a call centre that apply to business

                  22:49 Why authentic marketing is so important

                  29:20 Benefits of niching down a product or service

                  36:25 Anf’s 3 favourite travel destinations and why

                  Resources:
                  • Samantha Riley’s website
                  • Influence By Design podcast Long Term Success In Business (Mic Takeover with Anfernee Chansamooth) 
                  • Sam Riley’s “Coaches, Course Creators & Speakers: Community & Collaboration” FB group
                  • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford
                  • Join our upcoming B2B Podcast Party to learn awesome content tips, connect with cool businesses, and pitch your business on our podcast. Register now.
                  • Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today.

                    • Connect with me:

                    - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

                    - Subscribe to my newsletter: https://anferneec.com/newsletter

                    - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide

                    - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

                    #authenticinfluence #b2b #podcast

                    47 min
                  • 071: How to grow a SaaS startup from 0 to profitable on a shoestring budget ft. Vedran Rasic of LeadDelta
                    Do you want to learn how to grow a SaaS startup from 0 to profitable on a shoestring budget?

                    Listen to this interview with Vedran Rasic of LeadDelta, where we’ll discuss this topic.

                    Topics discussed:

                    00:00 Meet Vedran Rasic

                    05:55 What is Lead Delta?
                    07:48 How Ved’s previous startup Autoklose got acquired
                    11:23 Tips for selling a SaaS business
                    14:05 How to determine a selling price for your SaaS company
                    17:00 How to launch a SaaS product in a month
                    20:15 Finding a SaaS product to buy
                    21:10 Are you a producer or a seller?
                    23:10 How Ved grew Lead Delta from 0 to profitable
                    26:00 How to get user feedback for your SaaS product
                    27:20 The importance of good copy for attracting the right customers
                    28:00 How to get early funding by launching on Appsumo
                    34:47 How to sell more with integrity
                    38:30 How to go from launch to growing
                    39:20 Why customer success is more important than sales
                    43:06 Lessons from launching on Product Hunt
                    54:00 Can you get your Linkedin banned using Lead Delta?
                    55:00 How does Lead Delta work with your existing CRM tool?
                    59:48 Why LeadDelta ships product features weekly
                    01:01:00 Lead Delta’s current team structure
                    01:04:00 Ved’s tip for hiring interns
                    1:05:47 Recommended resources for entrepreneurs
                    1:10:45 One thing that Ved does for mental health

                    About Vedran Rasic:

                    Vedran is an entrepreneur experienced in delivering successful product GTM strategies, achieving targets & building high-performance teams.


                    His core competencies come to light where customer, product, and growth strategies intersect.

                    Resources:
                    • Leaddelta website
                    • Ved’s Product Hunt Masterclass training (use discount code VEDANF)
                    • Vedran Rasic’s LinkedIn
                    • Viral loops 
                    • Y-Combinator entrepreneurship lessons 
                    • Good To Great by Jim Collins
                    • Join our upcoming B2B Podcast Party to learn awesome content tips, connect with cool businesses, and pitch your business on our podcast. Register now.
                    • Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today.

                      • Connect with me:

                      - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

                      - Subscribe to my newsletter: https://anferneec.com/newsletter

                      - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide

                      - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

                      #authenticinfluence #b2b #podcast

                      1 hr 20 min

                    About Authentic Influence

                    From the publisher's feed

                    Build your authentic brand and business online through No B.S. marketing. For the founders of B2B, professional services, and software companies.