Authentic Influence

By Anfernee ChansamoothBusiness

Authentic Influence episodes

March 10, 2022070: Marketing without Money ft. Therese Tarlinton, Author of SWAP! Marketing without Money
Do you want to learn how to grow your business without spending big on marketing?
Listen to this interview with Therese Tarlinton, author of SWAP! Marketing without Money, where we discussed:
Three different types of marketing partnerships you can use to grow your business.

Five most important assets in your business you can leverage to collaborate with other brands – and it doesn’t include your social following

Six steps you can implement to become a sought-after brand others want to work with.
Topics discussed:
00:00 Meet Therese Tarlinton
04:36 How Therese got her first brand partnership
14:20 Why Therese sold her first business
17:50 Lessons from selling a business
25:00 3 different types of marketing partnerships
28:44 Examples of partnerships for services businesses
33:20 The 5 most important partnership assets in your business
36:22 Partnerships vs influencer marketing – what’s the difference?
40:08 How do you measure the ROI of partnerships?
51:20 6 steps to becoming a sought-after brand others want to work with
56:20 One resource Therese recommends for being great at partnerships
59:20 One thing Therese does for mental health
About Therese Tarlinton:
Therese is passionate about marketing partnerships and is the author of SWAP! Marketing without Money.
She created a start up that grew to a business in five countries manufacturing for Jeep, Sesame Street and United Colors of Benetton using this strategy. After selling her company, she now works with the big brands creating campaigns that collaborate with other businesses, with a focus on delighting their mutual customers.
She has helped charities raise funds, a SAAS get seed funding, been an ambassador for LG Electronics and now works with CSR creating partnerships with interior designers, tradies and even The Block.
Resources:
Therese’s book “SWAP! Marketing without Money”

Free course – “103 assets in your business you can leverage to collaborate with other brands”

Key Person of Influence Accelerator

Interview with Glen Carlson of Dent

Join our upcoming B2B Podcast Party to learn awesome content tips, connect with cool businesses, and pitch your business on our podcast. Register now.

Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today.
Connect with me:
- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
- Subscribe to my newsletter: https://anferneec.com/newsletter
- Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide
- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
#authenticinfluence #b2b #podcast
1 hr 10 min
March 03, 2022 069: How to use case studies to prove your brand's value. (B2B power hour guest interview with Nicholas Thickett)
Want a powerful way to prove your brand's value?
On this episode, we share a recent interview that I did as a guest of #b2bpowerhour.
Host Nicholas Thickett and I dive into the value of case studies for B2B sales.
Topics covered:
- Are case studies still relevant in our digital world?
- Where can we use case studies?
- How to create a compelling case study that delivers results?
- and more!
Resources:
- Register for our upcoming B2B Content Marketing Q&A + Speed Dating #podcastparty
- Subscribe to B2B Power hour podcast
- Connect with Nicholas
1 hr 3 min
February 24, 2022068: How to grow your business using referrals ft. Raul Galera of ReferralCandy
Do you want to learn how to grow your business using referrals?
Watch this interview with Raul Galera of ReferralCandy, where we’ll discuss:
– How has referral marketing evolved over the past decade?
– What’s the difference between word of mouth and referral marketing?
– For upcoming brands: When is it the right time to start a referral program?
Topics discussed:
00:00 Meet Raúl Galera
05:15 About Referral Candy
07:07 The importance of partnerships for growing Referral Candy
07:41 How referral marketing has evolved over the past decade
12:39 The difference between word of mouth and referral marketing
15:30 Why referral programs fail
19:44 The best incentives for referral programs
21:00 How exactly should you structure the incentives
24:30 The right time to start a referral program
28:00 4 steps for setting up a referral program
31:50 Using partnerships & influencer marketing to launch and promote referral programs
34:40 How to measure the ROI of your referral program
38:20 Why & How Referral Candy uses case studies
43:35 Referral Candy’s content marketing strategy
46:33 The importance of community for brand building
47:30 Referral Candy’s 10K Small Business Growth Grant
53:37 Three online eCommerce communities that Raul recommends
56:45 One thing that Raul does for mental health
About Raul Galera:
Raúl Galera is the Chief Advocate at ReferralCandy, an app that allows ecommerce brands to set up and run customer referral programs.
Raul currently leads ReferralCandy’s partnership efforts, working alongside agencies, media and tech companies. Referral marketing is a blend of organic content, community marketing and influencer marketing.
Word-of-mouth is a powerful channel for both successful global names as well as new, niche brands.
Resources Mentioned:
ReferralCandy’s website

Referral Candy’s 10K Small Business Growth Grant (apply before March 1, 2022)

Thinking About Starting a Referral Program? Start Here

ReferralCandy’s case studies

DTC Fam community for e-Commerce

Partner League website

Shopify Partners Slack

The Bonfire of the Vanities by Tom Wolfe

Dark Matter: A Novel by Blake Crouch
Connect with me:
- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
- Subscribe to my newsletter: https://anferneec.com/newsletter
- Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide
- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
#authenticinfluence #b2b #podcast
1 hr 4 min
February 22, 2022067: Surfer SEO Audit: Get More Traffic By Optimizing Your Existing Articles
Do you want to learn how to get more traffic by optimizing your existing articles?
Watch this episode where we’ll:
– Walk through a live example of how to optimize an existing article (or two)
– Share tips that you can use for your own content
– Demo the Surfer SEO audit tool
Topics discussed:
00:00 Welcome & Intro
04:11 What is On-page SEO?
07:02 On-page optimization checklist
15:28 Intro to Surfer SEO & features
Resources mentioned:
Sign up for a 7-day trial of Surfer SEO

SEO Optimization Guide: SEO Marketing for Beginners

How to do keyword research using Ahrefs ft. Gert Mellak of SEO Leverage

The Six Steps to Effective Email Marketing Automation

SCM Content Writing Service
Connect with me:
- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
- Subscribe to my newsletter: https://anferneec.com/newsletter
- Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide
- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
#authenticinfluence #b2b #podcast
21 min
February 10, 2022066: Breaking down a million-dollar funnel for coaches and consultants ft. Taki Moore of Million Dollar Coach
Do you want to learn how to set up a million-dollar funnel for your coaching or consulting business?
Watch this interview with Taki Moore of Million Dollar Coach where we discussed:
– How to build a million dollar funnel
– Taki’s content plan for attracting leads
– How Taki uses case studies for marketing
– How Taki wrote his book without writing a single word
Topics discussed:
00:00 Meet Taki Moore
03:15 Lessons from pivoting to virtual events
06:00 How to keep people engaged on a webinar
08:00 How to build a million dollar funnel
11:17 How much can you sell via messenger chat?
12:15 Taki’s content plan for attracting leads
21:46 How to get started without overwhelm
28:12 Why Taki Moore loves using case studies
30:00 Taki’s system for collecting case studies
35:00 How Taki uses case studies for marketing
45:31 Taki’s recommended resources for marketers
47:00 How Taki wrote his book without writing a single word
50:29 Taki’s big impact goal
53:20 Two things Taki does for mental health
About Taki Moore:
Taki specialises in quick, effective marketing techniques that get fast and highly profitable results for coaches.
He’s on a mission to eliminate cold-calling, ambulance chasing and high-pressure selling from the coaching industry … and replace it with education-based marketing.
Taki helps coaches who want more appointments, more clients and more bums on seats. He works with business and executive coaches who understand that “Million Dollar Coach” is a viable option and not a pipe dream.
Resources Mentioned:
https://milliondollarcoach.com/

https://takisbook.com/

Taki’s Facebook group

Dan Kennedy (Taki’s mentor)

Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition by Jay Abraham

$100M Offers: How to Make Offers So Good People Feel Stupid Saying No by Alex Hormozi
Connect with me:
- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
- Subscribe to my newsletter: https://anferneec.com/newsletter
- Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide
- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
#authenticinfluence #b2b #podcast
58 min
February 03, 2022065: Online course design tips for authors, influencers, and subject matter experts ft. Matthew Mason of Superb Learning
How do you turn your expert knowledge into a successful selling course? Listen in now for online course design tips for authors, influencers, and subject matter experts.
In this interview with Matthew Mason of Superb Learning, we discussed:
What process does Matthew follow to extract the IP from an expert?

What is best, a high-ticket or low-ticket program?

What is a cohort-based course?

What is the first thing that is needed to leverage your expertise with online courses?
Topics discussed:
00:00 Meet Matthew Mason
03:00 What is driving the explosion in online courses in the last 5 years?
05:52 The biggest issue with online courses being created today
09:15 Common challenges experts have with creating online courses
11:44 How soon should you involve your audience in your course creation?
13:30 What is an Edupreneur?
14:45 6 keys to turn your knowledge into a signature solution
23:50 What is best: a high-ticket or low-ticket program?
30:40 What is a cohort-based course?
36:00 The #1 reason why people don’t complete courses
37:00 What’s the 1st thing that is needed to leverage your expertise with online courses?
40:50 Example of someone who created a course that nobody could afford
44:00 Matt’s Signature Solution Accelerator
49:00 Matt’s recommended resources for building great online courses
50:20 One thing Matt does for mental health
About Matthew Mason:
Matthew is the Chief Learning Architect at Superb Learning, a digital learning agency. He is a multi-award-winning learning designer with over 20 years experience designing and developing learning experiences.
His focus is on helping people leverage their expertise to create impact through superb learning experiences. He works on building designs that deliver impactful results and allow people to scale their business.
Matthew has been recognised as a Certified Learning Professional (CLP) and a Certified Online Learning Facilitator (COLF).
Resources Mentioned:
Free assessment – What’s your Edupreneur Score?

Blue Ocean Mini course

Matt’s Course Academy

Matt’s Signature Solution Accelerator

Online Course Igniter Podcast

Design for How People Learn (Voices That Matter) by Julie Dirksen
Connect with me:
- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
- Subscribe to my newsletter: https://anferneec.com/newsletter
- Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide
- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
#authenticinfluence #b2b #podcast
56 min
January 27, 2022064: How to build a B2B sales pipeline using LinkedIn ft. Nicholas Thickett
Do you want to learn how to build a B2B sales pipeline using LinkedIn?
Join our next live interview with Nicholas Thickett of KO Advantage Group, where we’ll discuss:
– Why LinkedIn is Nicholas’ primary sales platform for 2022.
– What account strategies are winning in our digital world?
– How can customer / market knowledge make or break your strategy?
Topics discussed:
00:00 Meet Nicholas Thickett
06:32 Why is LinkedIn your primary platform for 2022?
How to set up your profile for sales
20:00 How to decide and better understand who you’re actually selling to
24:32 How to use Linkedin to build your sales pipeline in 2 parts
24:50 Account lists vs Lead lists in Sales Navigator
30:25 Building a sales pipeline in Linkedin Pt1 – morning routine
32:35 What to say when sending a Linkedin connect request
33:19 Building a sales pipeline in Linkedin Pt2 – end of day routine
38:40 What type of content is working best on Linkedin right now?
43:00 What metrics should sales managers be tracking?
47:00 Someone’s accepted your connect request, what’s next?
52:40 How can customer / market knowledge make or break your strategy?
55:50 Nicholas’ recommend resource for improving sales
57:00 One thing that Nicholas does for mental health
About Nicholas Thickett:
At 17, Nicholas Thickett’s dreams of a law degree were accidentally transformed into a career in professional sales. He advanced quickly in professional services, financial services and corporate finance until his ‘hustle’ earned him a 30 day all inclusive hospital visit that flipped his world upside down.
He realized the way he was taught to sell didn’t align with how people wanted to buy which forced excessively long hours and wasted effort. He began studying social psychology, neuroscience and behavioral economics to evolve how we sell. Now, Nick’s the Marketing Manager at KO Advantage and the host of the B2B Power Hour podcast. He says the future of sales is here, for those that are ready!
Resources Mentioned:
B2B Power Hour website

How to Properly Cold Prospect on LinkedIn

Nicholas Thickett’s LinkedIn profile

The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal

How to use Case Studies to prove your brand’s value (Anfernee Chansamooth’s interview on B2B Power Hour podcast with Nicholas)
Connect with me:
- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
- Subscribe to my newsletter: https://anferneec.com/newsletter
- Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide
- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
#authenticinfluence #b2b #podcast
1 hr 4 min
January 20, 2022063: How to send cold emails to land partnerships and collaborations ft. Laura Lopuch of Laura Lopuch Global
Want to learn how to send cold emails to land partnerships and collaborations?
Watch this interview with Laura Lopuch of Laura Lopuch Global, where we’ll discuss:
– What’s the #1 question your cold email must answer for your reader to reply “yes”?
– What is a cold email, what are the types of cold emails, and how do you use them to grow your business?
– How can you use case studies in cold emails?
Topics discussed:
00:00 Meet Laura Lopuch
07:04 The biggest mistake that people make with cold emails
10:08 The #1 question your cold email must answer for your reader to reply “yes”
11:00 The 6 types of cold emails
15:38 How to stand out when pitching an expert
19:26 How Laura got her guest post featured on copy hackers (that went viral).
22:38 Cold email research tip #1
26:36 Cold email research tip #2
28:50 What should the subject line of your cold email be?
32:16 How can you use case studies in cold sales emails
39:16 Live breakdown of a cold sales email pitch (& how to improve it)
50:08 Two traits that great marketers have
51:50 Laura’s recommended resource for developing customer empathy
53:27 Two things Laura does for mental health
About Laura Lopuch:
Laura Lopuch is a cold email and pitch expert who helps freelancers, consultants, and entrepreneurs make more sales naturally with emails.
Four months after launching her business, she grew it by 1400%, using only cold emails. Laura’s success continued when one of her cold emails brought in a $20,000 client. She has since helped her students get their next big $10k or $25k client with cold pitch emails, using her powerful ‘The Relevancy Method.’
Laura wrote a viral article on cold emails for Copyhackers and has been featured on highly ranked industry blogs and podcasts. Her words have appeared on CrazyEgg, Kissmetrics, Predictable Revenue, and Unbounce. She has also spoken at conferences like MicroConf and Shine Bootcamp.
Resources Mentioned:
How Laura used cold emails to 14x her freelance copywriting business

Two cold email templates with two real life examples for your audience

Toolkit with cold sales email templates and roadmap to get started sending effective cold emails

Laura’s breakdown of actual cold email pitch and how to do it better (39:16 on the video)

The Holistic Psychologist IG
Connect with me:
- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
- Subscribe to my newsletter: https://anferneec.com/newsletter
- Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide
- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
#authenticinfluence #b2b #podcast
1 hr 5 min
December 15, 2021062: How to build trust and credibility when selling online products ft. Adrian Neumeyer of Tacticalprojectmanager.com
Do you want to learn how to build trust and credibility when selling online products?
Listen to this interview with Adrian Neumeyer of TacticalProjectManager.com, where we’ll discuss:
– How to understand the mindset and pain points of your audience
– How to create amazing content that gets people excited and generates lots of traffic
– How to market your business in an authentic way
Topics discussed:
00:00 Meet Adrian Neumeyer
08:57 The importance of audience research
12:40 How to create content that gets found
16:30 Identifying which keywords are bringing in actual buyers
24:47 How “hands-on” Adrian is with his business 4 years since starting
27:43 Expenses Adrian incurs to keep his business running
30:07 How to market your business in an authentic way
37:22 Dealing with imposter syndrome
40:23 How Adrian Neumeyer goes about launching digital products
43:00 What a typical work days looks like for Adrian Neumeyer
44:38 What Adrian would do in the first 30 days if he had to start over
48:48 How long it took Adrian to make a healthy profit margin
51:50 2 resources that Adrian recommends for building an online business
52:23 2 things Adrian does for mental health
55:22 Adrian’s #1 lesson for starting an online business
About Adrian Neumeyer:
Adrian Neumeyer is the founder and CEO of Tactical Project Manager. He has been working as an IT Project Manager for the past ten years.
Today, his focus is to help people improve their project management and leadership skills.
Resources mentioned:
Adrian’s website

How to write a good thank-you email at the end of your project

Ramit Sethi’s Earnable (formerly Zero to launch)

The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich by Timothy Ferriss
Connect with me:
- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
- Subscribe to my newsletter: https://anferneec.com/newsletter
- Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide
- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

#authenticinfluence #b2b #podcast
59 min
December 09, 2021061: How to grow your podcast audience & launch a book ft. Nick Loper of Side Hustle Nation
Do you want to learn how to How to grow your podcast audience & launch a book?
Listen to this interview with Nick Loper of Side Hustle Nation, where we discuss:
– Podcast growth: climbing the listener pyramid
– SEO: creating content that ranks
– Facebook as a discovery channel: Nick’s new favorite tool for list growth
Topics discussed:
00:00 Introducing Nick Loper
04:46 How Nick built Side Hustle Nation podcast
08:43 Podcast growth: climbing the listener pyramid. How do you get more listeners for your podcast?
09:07 STEP 1: How to attract strangers to your podcast
15:42 STEP 2: Moving listeners to subscribers
18:40 Tips for doing show notes more efficiently
23:00 STEP 3: Listener pyramid level 4 – How to move subscribers to fans
24:28 Facebook as a discovery channel – why launch a FB group
26:53 A system for introducing fb group members to your content
31:00 How can you optimize your group for list growth
33:00 What’s working for building engagement in a FB group
35:10 Tips for managing a large FB group
38:55 Why Nick launched $1K, 100 ways book
40:00 Tips for successfully launching your book
53:30 How to find the right side hustle for you
54:50 One thing that Nick does for mental health
About Nick Loper:
Nick Loper is an author, online entrepreneur, and host of the award-winning Side Hustle Show podcast, which features new part-time business ideas each week. As Chief Side Hustler at SideHustleNation.com, he loves deconstructing the tactics and strategies behind building extra income streams.
Resources mentioned:
100+ Best Side Hustle Ideas to Make $500+ in Your Spare Time

Nick’s book $1K 100 ways

Group leads - Convert new Facebook Group Members into Leads & Paying Customers
Connect with me:
- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
- Subscribe to my newsletter: https://anferneec.com/newsletter
- Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide
- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
#authenticinfluence #b2b #podcast
1 hr 1 min

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Build your authentic brand and business online through No B.S. marketing. For the founders of B2B, professional services, and software companies.

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Authentic Influence

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