Authentic Influence

On today's episode of Authentic Influence, Adam Conner is joined by Brad Charron, the CEO of ALOHA. ALOHA is a consumer goods brand offering lines of clean, plant-based protein products.

Today, you'll learn:

Brad's journey to ALOHA; how he focused the brand from a general marketplace to its current selection

How ALOHA's focusing flowed through to its culture (even before the pandemic); how that has benefited the brand

How ALOHA has leaned into the renewed importance on health during COVID, and has sought to redefined what "diet" means

The persona of a brand which will allow it to survive post-pandemic, including transparency and the cruciality of purpose-driven brands to "show the receipt"; the steps ALOHA has taken here

How ALOHA consumers are encouraged to share their stories, diet or no diet; the efforts ALOHA is actively taking to build community

As always, advice to build a more authentic brand

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Daniella Yacobovsky, the co-founder of Baublebar. Baublebar is a jewelry and accessories company which designs products that help their community experiment with fashion and personal style.

Today, you'll learn:

The founding story of Baublebar; what it is, and why Daniella founded it after years in finance

How Baublebar has navigated the ebbs and flows of social commerce and influencers through the ten years of its existence. How has it ridden the trends? What elements of the customer experience have changed the most?

How personalization has come to the forefront for the brand

Baublebar's Instagram reads: "The best accessory is a smile." How does Baublebar capture these "smiles": specifically, the authentic moments their customers have with their brand across commerce mediums and banners?

As always, advice on how to build a more authentic brand

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Scott Hudler, the Chief Marketing Officer of Torchy's Tacos. Torchy's is a "craft casual" concept focused on one thing and one thing only: damn good food.

Today, you'll learn:

Why Scott ventured to Torchy's following years in CPG and large restaurant chain

What is "craft casual"? How is Torchy's hoping to build that model out?

The "Damn Good" mantra; how it overlaps with the way Scott thinks about building brands; how "damn good" extends to the customer experience and innovation therein

How Torchy's has been contributing to the community amid the pandemic

How Torchy's harnesses the stories of its passionate eaters to create a growth channel

As always, advice on how to build a more authentic brand

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Burke Morley, the VP of Brand and Executive Creative Director at Purple. Purple is an American comfort technology company based in specializing in the direct-to-consumer sale of mattresses, seat cushions, back cushions, pillows and platform bases.

Today, you'll learn:

Burke's journey to Purple; with a number of industries' worth of experience, is there a common link between the jobs on Burke's resume?

Burke's many hats at Purple; how he leans in to "getting as interesting as possible"

As Purple grows up from its early viral-ad days, what is the brand's central "nugget of truth"?

Burke's philosophy on how to make good ideas happen

How Purple harnesses the stories of its sleepers; what's next

As always, advice on how to build a better brand

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by TULA Skincare's founder, Dr. Roshini Raj, as well as its CEO Savannah Sachs. TULA Skincare is a personal wellness brand offering clean + effective probiotic skincare made with superfoods.

Today, you'll learn:

Why Dr. Raj founded TULA; the discoveries about probiotics' effects on skincare and the opportunity therein; Savannah's journey to join the brand

How the brand leans in to the current trend of self-care during the pandemic

How TULA works with influencers as a means of advancing the brand, given that personal care is huge for the influencer economy. How do real consumers fit in?

Purpose at TULA: how important is it? Also coverage of TULA's "Masks for Masks" initiative

As always, advice on how to build a more authentic brand

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Amina Pasha, the Chief Marketing Officer of Thrive Market. Thrive Market is an American e-commerce membership-based retailer offering natural and organic food products.

Today, you'll learn:

Amina's journey to Thrive Market; a description of the business

Thrive Market's unusual, yet effective early investors: how they made for a foundation of authentic word-spreading

How membership is prioritized at the brand; how to empower members to serve as brand ambassadors, including standout stories

How Thrive Market is activating the voices of the over 100,000 new members they've gained since the pandemic broke out

As always, advice on how to build a more authentic brand

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Sarah Bishop, the VP of Marketing for NYCFC. NYCFC, or New York City Football Club, is an American professional soccer club based in New York City that competes in Major League Soccer, the highest level of American soccer, as a member of the league's Eastern Conference. This is Sarah's first season at the helm.

Today, you'll learn:

Sarah's journey to NYCFC; why sports?

How to market a sport right now: a product which cannot exist on the pitch

Standout stories from fans impacted by NYCFC's efforts during COVID, how the club has created new content and leveraged its on-pitch talent off of it

Given civil unrest, how NYCFC is leaning into taking action against racial injustice just as world football says no to racism

What Sarah looks forward to as the MLS kicks back off in early July

As always, advice on how to build a more authentic brand

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Bart Schaller, the CMO of Synchrony. Synchrony is a premier consumer financial services company delivering customized financing programs across key industries including retail, health, auto, travel and home, along with award-winning consumer banking products.

Today, you'll learn:

Bart's steering of Synchrony from the GE days through its separation from the industrial giant; how that impacted its business

How Synchrony shifted its model to become closer to B2B2C; how that translated to a purpose statement transformation into a more-encompassing vision statement

How Synchrony's tagline, "Changing What's Possible," has extended into community efforts during the pandemic

Bart's assertion that "There are no new ideas, just better timing, technology, and more money." What does this mean? Are there actually no new ideas? How do you innovate and implement through that stance, especially as Synchrony moves digital?

How Synchrony leans into loyalty and "social volume" with its retail partners; the power of "proactive engagement"

As always, advice on how to build a more authentic brand

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Minjae Ormes, the Chief Marketing Officer of Visible. Visible is a Verizon-owned prepaid wireless provider.

Today, you'll learn:

Minjae's journey to Visible

How Visible strives to disrupt wireless and serve people in the simplest way possible

The "actions before words" which Visible has taken given recent contexts, including supporting small businesses and entrepreneurs

How culture plays a role every step of the way when it comes to building and defining the brand

How Visible reaches out to / mobilizes people, either related to causes or mobile service

As always, advice to build more authentic brands

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Deborah Wahl, the Global CMO of General Motors. GM is a Detroit-based American automotive giant housing such brands as Cadillac and Chevrolet.

Today, you'll learn:

After spending years in automotive before exploring other industries (including a stint at McDonald's), what sparked Deborah's return to auto? Why GM?

Given pressures on the auto industry, how Deborah instills hope and inspires the same confidence and creativity which has allowed GM to shine -- including an important mantra: Be the Sun (inspired by a mentor of hers)

How Deborah gets customers to share their stories and support causes

Given recent civil unrest, how GM is contributing to progress

As always, advice on how to build a more authentic brand

Learn more about "Be the Sun, Not the Salt," a philosophy from Dr. Harry Cohen, here: https://www.bethesunnotthesalt.com/.

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)