Authentic Influence

On today's episode of Authentic Influence, Adam Conner is joined by Kathleen Hall, the Chief Brand Officer of Microsoft. True to form, Microsoft Teams was used for the recording, for which the show has its first video asset!

Today, you'll learn:

Kathleen's journey to Microsoft, and how going into advertising broke her dad's heart; why Kathleen loves advertising

Kathleen's favorite moments with Microsoft thus far through her time from the Vista days to today

How being more digitally connected is actually making conversations and interactions more intimate

How Microsoft is harnessing the rich wave of at-home moments consumers are experiencing with the brand (including that Mother's Day spot!)

How the increasingly visceral and relatable, less polished content we're seeing now might stick around after COVID

As always, advice on building a more authentic brand

Check out Microsoft's Mother's Day spot featuring real Teams users here: https://www.youtube.com/watch?v=-tXihZql624.

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Julie Hall, the founder of Communitas Global. Communitas helps businesses connect with their authentic purpose, core values, and guiding principles to drive meaningful, sustainable growth.

Today, you'll learn:

Why Julie founded Communitas following 25 years in advertising in PR; the concept of "corporate conscience"

The importance of practicing what you preach, as a company

Given the current context, thoughts on brands fronting caring to gain value and share, versus actually practicing this same concern for workers before preaching it across the airwaves. Were brands operationalizing this care before the crisis, or did COVID force them to start?

How the proportions of "social concern" marketing may forever change based on COVID. Will there be a new heightened floor for it?

How brands leveraging consumers as a channel for growth will change (become more important) going forward

What Julie envisions for the future of brands practicing what they preach with regard to values

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Casey Hurbis, the Chief Marketing Officer of Quicken Loans. Quicken Loans is America's largest lender.

Today, you'll learn:

Casey's journey to Quicken Loans; the mantras and principles which Casey carries with him every day, and instills in his team, to get better (specifically, the 19 "ism"s)

Casey's recollections on his favorite moments with the brand, particularly their recent Super Bowl spot with Jason Momoa (which he noted as the toughest 60 seconds of a marketer's life)

From the highest-profile moments to the most on-the-ground -- what happens on the other side of the storytelling coin; how Quicken captures the experiences of its millions of clients to meet its needs as a 24/7/365 marketing organization

How capturing client experiences is useful for brand marketing as well as its "talent brand"

Of course, advice on how to build a more authentic brand

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Fabio Barreto, the CEO of FARM Rio Global. FARM Rio is Brazil's most beloved clothing and lifestyle brand -- and Fabio is responsible for extending that brand love and lifestyle worldwide.

Today, you'll learn:

Fabio's journey to FARM Rio; how it has developed from a fashion brand to a complete lifestyle

The Farmetes: who they are, how they interact with the brand, and how FARM elevates their stories

Fabio's quest to take FARM beyond Brazil and stretch it worldwide; what it means to expand globally; what elements are carrying over well from home, and what new learnings come with new geographies

How FARM approaches partnerships with other brands, and how it injects its own flavor into those partnerships; plus, how it assists with global expansions

Advice on how to build a more authentic brand

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode, Adam Conner is joined by Nicole Staple and Sonali Lamba, the founders of Brideside. Brideside is an all-channel concierge service providing peace of mind to bridal parties all over the world.

Today, you'll learn:

Why Nicole and Sonali founded Brideside

The ways in which Brideside is "unapologetic" in the ways it goes to market

The stereotypes about the bridal industry which Brideside is seeking to break

The ways in which Brideside highlights its customers and prioritizes inclusivity

As always, advice on how to build a more authentic brand

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode, Adam Conner is joined by Henrik Werdelin, the founder of BARK. BARK is one of the fastest growing pet brands out there today, creating products and experiences that foster the health and happiness of dogs everywhere.

Check out Henrik's new book, "The Acorn Method: How Companies Get Growing Again" on Amazon: https://www.amazon.com/Acorn-Method-Companies-Growing-Again-ebook/dp/B086L2WKSL.

Today, you'll learn:

How Henrik came to found BARK, and how it all started on a cruise ship

Learnings from building an unexpectedly blockbuster business

The focus of, and inspiration for, Henrik's new book: "The Acorn Method: How Companies Get Growing Again"

Tactics that haven't worked for the business, including "conversational content"

How BARK has fun, including 4/20 toys

Advice on how to build better brands

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode, Adam Conner is joined by Hadrien Delande, the Chief Marketing Officer of B.GOOD. B.GOOD is a farm-to-table restaurant chain committed to "Food with Roots."

Today, you'll learn:

Hadrien's journey to B.GOOD; community efforts in the current context including grocery delivery

How B.GOOD builds relationships generally and tactically; how they amplify consumer voice

Somewhat unique advice as to how to become a better marketer, given Hadrien's global experience

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode, Adam Conner is joined by Don Lane, the CMO of Saucony. Saucony is an American manufacturer of athletic shoes.

Today, you'll learn:

Don's journey to Saucony; what he loves about footwear

Saucony's adjustments given COVID, plus the benefits provided to the running community in these times via forced growth

How Saucony highlights the stories of regular runners, amateur to professional

How Don ramped up into running and how you can too; the ways Saucony can help

As always, advice on how to be a more authentic marketer

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode, Adam Conner is joined by Tom Goedde, the CMO of DraftKings. DraftKings (Nasdaq: DKNG) is an American daily fantasy sports contest and sports betting provider.

Today, you'll learn:

Tom's journey to DraftKings, which involves a lot of video games!

What about video gaming translates well (or doesn't) to online betting gaming

How DraftKings is adapting to COVID, including how e-sports have come into the fold

The games Tom most wants to see included in DraftKings' coverage

As always, advice to be a more authentic marketer -- including advice on being "authentically cool"

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode, Adam Conner is joined by Allison Edgerton, the President for the US at Birchbox. Birchbox is a New York City based online monthly beauty subscription box for both men and women.

Today, you'll learn:

Ali's journey to Birchbox; what prior experience from disparate industries translated well into subscription beauty, plus what was brand new

How Birchbox personifies its core, casual consumer (including an interesting name and character)

How the brand differentiates conversations within its consumers and subscribers, even those within its core focus

How Birchbox harnesses the experiences of its subscribers and amplifies them

As always, advice on how to build a more authentic brand

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)