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Authentic Influence episodes
- Turn to the Nerds: NerdWallet CMO Kelly Gillease
On today's episode, Adam Conner is joined by the CMO of NerdWallet, Kelly Gillease.
Today, you'll learn:
- Kelly's journey to NerdWallet; her path through several successful internet companies; plus, what makes them successful
- The spectrum of offerings NerdWallet brings to market; insight on how NerdWallet offers value to consumers regardless of whether or not it directly benefits the bottom line
- NerdWallet's strengths and opportunities with regard to marketing through the voice of the consumer
- What Kelly envisions as trends in marketing change over the next few years
- Advice on how to be a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
27 min - The Future of DTC: Jodi Goldberg, Google Head of Industry, DTC eCommerce
On today's episode, Adam Conner is joined by Jodi Goldberg, Head of Industry over DTC eCommerce at Google.
Today, you'll learn:
- Jodi's path to leading DTC for Google; career advice, including how to look for the next job beyond the next job as well as embracing what others don't want to do
- What excites Jodi about DTC; what the biggest strategic opportunities for the industry are
- Examples of who, in DTC, are leading the charge
- Some of the ways Google partners with DTC, including a description of Google Discover Ads. Learn more here: https://support.google.com/google-ads/answer/9270327.
- Advice on how to build a more authentic brand
Here are a few other brands with podcasts mentioned on today's show:
- Helix Sleep founders: https://www.podcast.vivoom.co/post/helix-sleep-founders-podcast
- Rhone CMO: https://www.podcast.vivoom.co/post/rhone-cmo-adam-bridegan-podcast
- Freshly CMO: https://www.podcast.vivoom.co/post/whats-cooking-freshly-cmo-mayur-gupta
- Bombas Co-Founder and Chief Brand Officer: https://www.podcast.vivoom.co/post/bombas-chief-brand-officer-randy-goldberg-podcast
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
34 min - Special Edition: The Viral Effect
On today's episode: Bold, Effective Action in a Global Pandemic. How best-in-class CMOs and CDOs will respond to the COVID-19 crisis to support their stakeholders now while investing for the long-term too. This is a special edition of Authentic Influence.
Adam Conner is joined by perspectives from Andrew Essex (Founder and CEO of Plan A; former CEO of Droga5; current Ad Council Board Member) and Mike Shields (CEO of Shields Strategic Consulting).
Today, you'll learn about four secular trends which, though already occurring, have been pulled forward due to this crisis, leading to peer marketing becoming an increasingly important and viable strategy:
- Mobile acceleration
- Decline in institutional trust (and peers as more trusted sources than ever)
- Legacy media unable to deliver
- Permanent changes in brand treatment of employees as well as consumers
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Check out Vivoom, the preeminent peer marketing solution that enables brands to partner with their customers as a top marketing channel where both the brand and customer are mutually enriched, respected, and valued. Learn more at https://www.vivoom.co/.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)On today's episode, DESCRIPTION
Today, you'll learn:
- Notes
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
28 min - Get Pumped: Jeremy Tucker, CMO of Planet Fitness
On today's episode, Adam Conner is joined by Jeremy Tucker (who goes by JT), the Chief Marketing Officer of Planet Fitness.
Today, you'll learn:
- JT's path to Planet Fitness from a multitude of disparate industries; what inspired him to get into fitness
- The differences (or lack thereof) between the consideration in the purchase path between large-ticket items like a car, and smaller-ticket item like a gym membership
- How Planet Fitness strives to break through the noise in gym competition
- The Lunk Alarm; how Planet Fitness keeps members comfortable and not feeling judged
- JT's philosophy on keeping relatively hands-free when it comes to members talking about their opinions of Planet Fitness (this was the most unique part of the interview, for the host)
- Advice on how to build a more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
35 min - A Message from the King: Fernando Machado, CMO of Burger King
On today's episode, Adam Conner is joined by Fernando Machado, CMO of Burger King.
Today, you'll learn:
- The inspiration behind the "Moldy Whopper" campaign
- Fernando's strategic emphasis on the "authentic and real" nature of food
- What excites Fernando about Burger King's culture today
- What BK is doing to build more direct relationships with the consumers who walk into their restaurants
- Burger King's use of "social listening" and amplification of consumer stories
- Advice on how to build a more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
18 min - The Soulful Art of Persuasion: Jason Harris, Mekanism Co-Founder & CEO
On today's episode, Adam Conner is joined by Jason Harris, Co-Founder and CEO of Mekanism.
Mekanism is an agency which creates advertising at the intersection of technology, design, culture, and brand stories, helping brands build loyalty, authenticity, and love. The approach is simple: The Soul & Science of Storytelling.
Today, you'll learn:
- Jason's inspiration to write his recently-published book, The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer
- Jason's early interests in advertising; the story of Mekanism's founding
- The ways in which Mekanism leverages real consumers within the work it delivers to clients
- The brands and industries we should look to for great examples of how to leverage consumer voice
- The notable Peloton holiday 2019 spot; the backlash as well as the praise, and the interesting difference between the supporters and objectors
- Advice on how to build a more soulful brand and business
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
33 min - Putting the Us in Hummus: Roti Modern Mediterranean Head of Marketing and Brand Nico Nieto
On today's episode, Adam Conner joined by Nico Nieto, the Head of Marketing and Brand for Roti Modern Mediterranean.
Today, you'll learn:
- Nico's journey to Roti
- How Nico captures the "punch in the face" feeling of trying a new exciting cuisine, and injects it into Roti's strategy
- The vast array of ways Roti collects both quantitative and qualitative data on its passionate customers to inform marketing (as well as its menu through their Exploration Kitchen)
- Advice on how to build an authentic brand, based on Nico's experiences (and mistakes)
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
40 min - The Future of Snacking: Mondelez Head of SnackFutures Innovation Brigette Wolf
On today's episode, On today's episode, I'm joined by Brigette Wolf, the Head of SnackFutures Innovation at Mondelez International, for a conversation about the future of snacking and the communities that can be built therein.
Today, you'll learn:
- What is SnackFutures? (And what is Mondelez??)
- The team Brigette has built; the type of person who meshes well with incubating new brands within a large, legacy brand, plus the systems that break in the process
- The "pivots" that come with building new products from the ground up within SnackFutures
- How the team at SnackFutures finds the data necessary to spark ideas for new products
- The ways in which SnackFutures plans to implement elements of the consumer experience into its marketing strategy; thoughts on how to generate first-party data within these new brands
- What Brigette looks most forward to from SnackFutures going forward
- Advice on how to build a more emotional and direct brand -- even within a legacy giant
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
29 min - Making Secondhand Second Nature: ThredUP President Anthony Marino
On today's episode, I'm joined by ThredUP President Anthony Marino for a conversation on how the fashion resale marketplace is disrupting the world of consignment apparel and making secondhand more sexy.
Today, you'll learn:
- Anthony's journey to ThredUP: specifically, how it started in his kitchen, and why he chose to jump from the Virgin family, and Sir Richard Branson's leadership, to come to the brand
- The ups and downs of making ThredUP work as a business, especially early on
- How ThredUP has leveraged the journeys and experiences of the consumers who have transacted over 100 million pieces of clothing on the marketplace to-date
- Some of the newest ways in which to engage with ThredUP
- Advice on how to build a better, more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
31 min - Lili Tomovich on the Frozen Middle of Hospitality
On today's episode, I am joined by Lilian Tomovich. Lili was most recently Chief Experience & Marketing Officer of MGM Resorts International. Our conversation spans the hospitality and entertainment industries, and explores how customer experiences are tantamount to their growth and future.
Today, you'll learn:
- Lili's experiences as part of the leadership team at MGM
- What Lili means by building a brand "inside out" as a means of differentiation
- How the hospitality industry gets as individual as possible in its curation of relationships with customers, featuring Lili's perspective from MGM
- What the "frozen middle" customer segment within hospitality is, how the industry is trying to get to know its constituents better, and the blending between an extremely personal touch and a scalable personalization strategy
- What trends are on the rise within hospitality, including predictions
- The differences between true loyalty and a pattern of purchases
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
26 min
About Authentic Influence
From the publisher's feed
Authentic Influence is a podcast about how the world's most interesting brands mobilize their masses to become more authentic. Tune in to hear Adam Conner interview the world's best CMOs, CEOs and…
founders.