Authentic Influence

On today's episode, Adam Conner is joined by Scott Braun, the Chief Marketing Officer of Drizly. Drizly is an alcohol e-commerce platform operating in over 100 markets across the United States and Canada, known as the "Amazon for liquor."

Today, you'll learn:

Scott's journey to Drizly; why it's an exciting time for the brand

The ways in which Drizly uses regulation to its advantage by purposely differentiating the conversations it has with its consumers

Drizly's response to COVID

Given the brand's recent growth, how it is harnessing the groundswell that is the collective experience of its new and loyal shoppers

As always, advice on how to be a more authentic marketer

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode, a bonus edition for Cinco de Mayo. Adam Conner is joined by Conley Fitzpatrick, the Chief Marketing Officer of Dano's Tequila. Today, Conley chats about breaking in to the craft spirits category during this time -- plus the ways the up-and-coming brand is currently building relationships.

Check out the Dano's virtual happy hours! Here's the link on Facebook https://www.facebook.com/events/1301923573330861/, and the link on Zoom https://zoom.us/j/651931228?pwd=c1ViaG9FaU9jZlZ5Y24yNk5YN2RQQT09.

Today, you'll learn:

Conley's journey to Dano's; why Conley kept coming back to spirits

The uptick in craft spirits; the massive backings by A-list celebrities; how Dano's is trying to differentiate despite that (a-la Tito's)

The ways in which a startup spirits brand builds relationships

The ways in which Dano's is bringing value to consumers right now (including virtual happy hours!)

As always, advice on how to be a more authentic marketer and build a more authentic brand

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode, Adam Conner is joined by Raj Pudipeddi. Raj is the Chief Product, Innovation & and Marketing Officer for Align Technology, the makers of Invisalign. In this episode, Raj talks about Align's ever-smiling patients and the lives the brand vastly improves -- while sharing stories along the way.

Today, you'll learn:

Raj's truly global journey across industries and roles on the way to Align

The breadth of Raj's role, and all that it encompasses; how it has contributed to Align's speed of transformation

The standout "authentic communications" that come to Raj's mind when considering his tenure so far; how Align personalizes relationships and storytelling globally

The importance of purpose to Raj and Align; the company's response to COVID

As always, advice on how to be a more authentic marketer

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode, Adam Conner is joined by Jessica Jensen, SVP of Marketing for Kayak and OpenTable. In this episode, we dream about where we'd like to eat and travel once COVID is behind us -- and learn about how the brands capture authentic moments.

Today, you'll learn:

Jessica's journey; specifically how she came to be at the helm of two different brands

Jessica's guiding principles as a brand builder

How Kayak and OpenTable are adapting to COVID, including grocery reservations and a "travel escape" hub, as well as learnings which have come from it

How the brands capture and amplify consumer stories

As always, advice on how to be a better marketer

As a bonus, where Jessica can't wait to go and eat after the crisis

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode, Adam is joined by Coursera CMO Kim Caldbeck. In this episode, Kim describes how the online learning platform is supporting students during this time.

Today, you'll learn:

How Coursera is responding to COVID-19; free resources, including a class on happiness

What Kim looks for in fellow tech leaders

How Coursera captures and amplifies the examples of its students, including a few standout stories

As always, advice on building more authentic brands

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode, Adam is joined by Jackson Jeyanayagam, VP and GM over DTC at Clorox. In this episode, Jackson talks about how Clorox approaches DTC differently and gives some world-class education on how to stay well-rounded professionally.

Today, you'll learn:

Jackson's journey to Clorox following extensive experience on the agency side as well as being a CMO in DTC

How Clorox approached DTC different than other legacy CPGs; marrying the agile DTC style with the legacy CPG stereotype of slow-moving bureaucracy

Balancing how to be professionally well-rounded while avoiding becoming a "jack of all trades"; how to career-map

How to storytell through the Clorox customer experience

Advice on the pitfalls to avoid whilst becoming a more authentic marketer

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode, Adam Conner is joined by Brian Kenny, the Chief Marketing and Communications Officer at Harvard Business School. In this episode, Brian teaches Adam the intricacies of marketing an educational institution, something which Adam hasn't learned before.

Be sure to check out Brian's podcast, Cold Call from Harvard Business School. Check it out here: https://hbswk.hbs.edu/Pages/browse.aspx?HBSContentType=Cold%20Call%20Podcast.

Today, you'll learn:

Brian's journey to Harvard, which includes not ever intending to go into marketing and never having taken a marketing class

Brian's experiences marketing Harvard through the financial crisis of 2008, and how it differed from the wave of entrepreneurship and bull market of the 2010s

How do you sell or market Harvard? Do you even have to?

How to take the incredible stories of students and alumni and weave them into the Harvard brand, similar to how a brand might activate its customers as a channel

The common traits among HBS's biggest alumni successes

As always, advice on how to build a better brand

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode, Adam Conner is joined by John Occhipinti, the CEO of NatureBox. NatureBox is the ultimate resource for healthy and clean snacks including adaptogenics, functional food, and CBD snacks.

Today, you'll learn:

John's journey to NatureBox; his reasons for moving from board to exec team, and his thoughts on company values and how they get affected once injected with capital

How NatureBox has adapted in COVID from DTC to DTE, and the benefits that direct-to-employee commerce could bring

What are adaptogenics; the personal connection to why John became invested in CBD as part of NatureBox's product innovation and lineup

How NatureBox leverages the stories and experiences of its consumers

As always, advice on how to build a better brand

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode, Adam Conner is joined by Chris Hollander, the SVP of Marketing at Panera Bread.

Today, you'll learn:

Chris's journey to Panera; the values he hopes the cafés instill (hope, inspiration, etc)

The importance of getting to know the consumer, generally, especially in fast casual

The ways Panera encourages its consumers to share their story (especially an idea he encourages you to steal!)

Ways Panera is building 1:1 relationships and activating its 19 million "e-marketable" customers

As always, advice on how to be a more authentic marketer

Also referenced today was our podcast with Burger King CMO Fernando Machado. Check that out here: https://www.podcast.vivoom.co/post/a-message-from-the-king-fernando-machado-cmo-of-burger-king.

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode, Adam Conner is joined by Jamie Moldafsky, the Chief Marketing Officer of Wells Fargo.

Today, you'll learn:

Also referenced today was our podcast with Feeding America CMO Cathy Davis. Check that out here: https://www.podcast.vivoom.co/post/feeding-america-cmo-catherine-davis-how-to-unite-consumers-for-a-cause.

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)