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Authentic Influence episodes
- What's Cooking: Freshly CMO Mayur Gupta
On today's episode, I'm joined by Mayur Gupta, the Chief Marketing Officer of Freshly.
Today, you'll learn:
- Mayur's journey to Freshly, especially the path from large legacy orgs to a smaller, more direct upstart
- How the direct commerce landscape is merging with traditional marketing to be impactful to both the bottom line and the bond with consumers
- The nuances between campaign-based marketing and "always-on" capacities, and how they can improve your strategy
- How Freshly taps into consumer stories and amplifies them today
- Advice on how to be a more authentic marketer and brand-building
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
28 min - Yes We Cannabis: Curaleaf CMO Jason White
On today's episode, I am joined by the Chief Marketing Officer of Curaleaf, Jason White. Curaleaf is a leading vertically integrated cannabis operator in the United States.
This conversation was recorded in-person in Baltimore during the first week of Jason's tenure, and covers a broad variety of topics within cannabis and Jason's vision in the newly-created role.
Today, you'll learn:
- What it was about cannabis that pulled Jason away from juggernaut brands and into a brand new space
- The differences and similarities between the ways the cannabis industry and other, more legacy, industries are marketed and grown
- How the purpose of Curaleaf is essential and foundational to the brand, not secondary, plus how it blends with the business
- How Jason glues together the 50 "countries" within the US to create a cohesive brand, given the unique regulations and laws within each individual state
- How Curaleaf takes advantage of consumers' views, both medicinally and recreationally, to address all need states
- Jason's vision for Curaleaf's future
- Advice on how to build a brand which is rooted in purpose, not adjacent to it
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
28 min - Accepting the Mystery: Baboon to the Moon Co-Founder Michael Kushner
On today's episode, I'm joined by the Co-Founder of Baboon to the Moon, Michael Kushner. We discuss how the up-and-coming travel gear brand is bucking conventional thought in its quest to become a rocket-ship business.
Today, you'll learn:
- Why Michael founded Baboon to the Moon; the inspiration
- Michael's advertising background, and how it carried over into launching a brand; what stayed behind
- How Baboon captures how its consumers ("athletes," as Michael calls them) true acceptances of adventure and mystery with the brand; the lack of influencer use
- How the brand leans into the "experience economy"
- Why Baboon to the Moon bucks all sorts of conventionality in marketing itself; how to balance that with being brand-safe
- Advice to build a more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
31 min - More Room to Bloom: 1-800-Flowers CMO Amit Shah
On today's episode, I am joined by the Chief Marketing Officer of 1-800-Flowers.com, Amit Shah, for a conversation on how the flower frontrunner is seeking to become more than just your occasional gift guide.
Today, you'll learn:
- Amit's journey to 1-800-Flowers.com, and what has kept him with the brand for nearly ten years
- How the brand attempts to be a part of its consumers' lives beyond the stereotypical marquee events (Valentine's Day, etc)
- How 1-800-Flowers leverages consumer stories as part of its own story
- Advice on how to build a better, more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
37 min - Portraying Pet Parenthood: Petco CMO Tariq Hassan
On today's episode, I'm joined by Tariq Hassan, the Chief Marketing Officer of Petco, for a conversation about how the "fur baby" brand captures the full-cycle experience of pet ownership through the stories of its customers.
Today, you'll learn:
- Tariq's journey to Petco; what has translated well from his leadership in banking and technology to that of the pet world; what new things Tariq has learned
- How Petco seeks to leverage both the joys and woes of pet parenthood in telling, and sharing, stories
- How Petco builds direct relationships with its pet parents, and the balance between its transactional and relational components
- The importance of "total care and understanding" to Petco, from adoption to end-of-life
- Advice on how to build an authentic brand, focusing on tough love
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
34 min - Stories to Sink Your Teeth Into: SmileDirectClub CMO John Sheldon
On today's episode, I'm joined by John Sheldon, the Chief Marketing Officer of SmileDirectClub, for a conversation about how the dental disruptor is turning smiles into stories.
Today, you'll learn:
- John's journey to SmileDirectClub
- John's values, how he builds teams, and "being inspired by the why"
- The "sharp curves" John has experienced during his time at SmileDirectClub thus far, and how the brand has adapted
- How SmileDirectClub fosters and circulates consumer stories, plus how the balance gets drawn between consumer perspectives and regulatory requirements
- The power of purpose for the brand
- Advice on how to build an authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
32 min - Battling SIDS with Socks: Owlet Care CMO Kady Srinivasan
On today's episode, I'm joined by Kady Srinivasan, the Chief Marketing Officer of Owlet Care, for a conversation about how the infant consumer tech brand is using its product for good -- and capturing amazing stories along the way.
Today, you'll learn:
- Kady's journey to Owlet Care; what Owlet brings to market
- What Kady values and finds important when it comes to advancing Owlet's position in infant infrastructure
- How Owlet hears countless stories of mothers and fathers whose childrens' lives were saved through its products, including how the brand dives into those stories on a secondary basis
- The newest ways to interact with Owlet
- Advice on how to build an authentic brand, regardless of what makes a great leader
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
34 min - Shaking it Up with Shake Shack CMO Jay Livingston
On today's episode, I'm joined by Jay Livingston, the Chief Marketing Officer of Shake Shack.
Today, you'll learn:
- Jay's journey to Shake Shack, and his guiding principles
- How authenticity factors into growth and hyper-growth
- How Shake Shack encourages guests to share their experience through the product, and builds 1:1 relationships
- The Shackmeister, and other kitchen innovation
- The ways in which Shake Shack is purpose-driven
- (Highlight) unique advice on how to build a better brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
33 min - NHL CMO Heidi Browning Talks Hockey On and Off the Ice
On today's podcast, I'm joined by the Chief Marketing Officer of the National Hockey League (NHL), Heidi Browning, for a conversation how the sport is more digitally forward than ever before.
Today, you'll learn:
- What's new at the NHL; the newest ways in which fans can interact, including new tech partnerships and content experiences
- The importance of authenticity to the NHL
- How the voice of the fan is integrated into the brand, including one or two standout stories in particular
- Advice on how to build more authentic relationships with your fans
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
28 min - Resident CMO Gil Efrati on Making Consumers Feel Right at Home
On today's podcast, I'm joined by Resident's Chief Marketing Officer, Gil Efrati.
Today, you'll learn:
- Gil's journey to Resident from Google, and how the environments and dynamics changed between the external and internal nature of his partnership with the brand
- A few of the early mistakes Gil learned from when jumping into the CMO role, and the new disciplines he picked up
- How Resident creates community with its consumers, and how it weaves consumer stories into the overall brand message
- Advice on how to be a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
26 min
About Authentic Influence
From the publisher's feed
Authentic Influence is a podcast about how the world's most interesting brands mobilize their masses to become more authentic. Tune in to hear Adam Conner interview the world's best CMOs, CEOs and…
founders.