Authentic Influence

By Adam Conner

Authentic Influence is a podcast about how the world's most interesting brands mobilize their masses to become more authentic. Tune in to hear Adam Conner interview the world's best CMOs, CEOs and fou... more

5

3838 ratings

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about Authentic Influence:

How many episodes does Authentic Influence have?

The podcast currently has 123 episodes available.

Authentic Influence episodes:

February 13, 2020What's Cooking: Freshly CMO Mayur Gupta
On today's episode, I'm joined by Mayur Gupta, the Chief Marketing Officer of Freshly.
Today, you'll learn:
Mayur's journey to Freshly, especially the path from large legacy orgs to a smaller, more direct upstart
How the direct commerce landscape is merging with traditional marketing to be impactful to both the bottom line and the bond with consumers
The nuances between campaign-based marketing and "always-on" capacities, and how they can improve your strategy
How Freshly taps into consumer stories and amplifies them today
Advice on how to be a more authentic marketer and brand-building
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
...more
28min
February 10, 2020Yes We Cannabis: Curaleaf CMO Jason White
On today's episode, I am joined by the Chief Marketing Officer of Curaleaf, Jason White. Curaleaf is a leading vertically integrated cannabis operator in the United States.
This conversation was recorded in-person in Baltimore during the first week of Jason's tenure, and covers a broad variety of topics within cannabis and Jason's vision in the newly-created role.
Today, you'll learn:
What it was about cannabis that pulled Jason away from juggernaut brands and into a brand new space
The differences and similarities between the ways the cannabis industry and other, more legacy, industries are marketed and grown
How the purpose of Curaleaf is essential and foundational to the brand, not secondary, plus how it blends with the business
How Jason glues together the 50 "countries" within the US to create a cohesive brand, given the unique regulations and laws within each individual state
How Curaleaf takes advantage of consumers' views, both medicinally and recreationally, to address all need states
Jason's vision for Curaleaf's future
Advice on how to build a brand which is rooted in purpose, not adjacent to it
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
...more
28min
February 06, 2020Accepting the Mystery: Baboon to the Moon Co-Founder Michael Kushner
On today's episode, I'm joined by the Co-Founder of Baboon to the Moon, Michael Kushner. We discuss how the up-and-coming travel gear brand is bucking conventional thought in its quest to become a rocket-ship business.
Today, you'll learn:
Why Michael founded Baboon to the Moon; the inspiration
Michael's advertising background, and how it carried over into launching a brand; what stayed behind
How Baboon captures how its consumers ("athletes," as Michael calls them) true acceptances of adventure and mystery with the brand; the lack of influencer use
How the brand leans into the "experience economy"
Why Baboon to the Moon bucks all sorts of conventionality in marketing itself; how to balance that with being brand-safe
Advice to build a more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
...more
31min
February 03, 2020More Room to Bloom: 1-800-Flowers CMO Amit Shah
On today's episode, I am joined by the Chief Marketing Officer of 1-800-Flowers.com, Amit Shah, for a conversation on how the flower frontrunner is seeking to become more than just your occasional gift guide.
Today, you'll learn:
Amit's journey to 1-800-Flowers.com, and what has kept him with the brand for nearly ten years
How the brand attempts to be a part of its consumers' lives beyond the stereotypical marquee events (Valentine's Day, etc)
How 1-800-Flowers leverages consumer stories as part of its own story
Advice on how to build a better, more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
...more
37min
January 30, 2020Portraying Pet Parenthood: Petco CMO Tariq Hassan
On today's episode, I'm joined by Tariq Hassan, the Chief Marketing Officer of Petco, for a conversation about how the "fur baby" brand captures the full-cycle experience of pet ownership through the stories of its customers.
Today, you'll learn:
Tariq's journey to Petco; what has translated well from his leadership in banking and technology to that of the pet world; what new things Tariq has learned
How Petco seeks to leverage both the joys and woes of pet parenthood in telling, and sharing, stories
How Petco builds direct relationships with its pet parents, and the balance between its transactional and relational components
The importance of "total care and understanding" to Petco, from adoption to end-of-life
Advice on how to build an authentic brand, focusing on tough love
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
...more
34min
January 27, 2020Stories to Sink Your Teeth Into: SmileDirectClub CMO John Sheldon
On today's episode, I'm joined by John Sheldon, the Chief Marketing Officer of SmileDirectClub, for a conversation about how the dental disruptor is turning smiles into stories.
Today, you'll learn:
John's journey to SmileDirectClub
John's values, how he builds teams, and "being inspired by the why"
The "sharp curves" John has experienced during his time at SmileDirectClub thus far, and how the brand has adapted
How SmileDirectClub fosters and circulates consumer stories, plus how the balance gets drawn between consumer perspectives and regulatory requirements
The power of purpose for the brand
Advice on how to build an authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
...more
32min
January 23, 2020Battling SIDS with Socks: Owlet Care CMO Kady Srinivasan
On today's episode, I'm joined by Kady Srinivasan, the Chief Marketing Officer of Owlet Care, for a conversation about how the infant consumer tech brand is using its product for good -- and capturing amazing stories along the way.
Today, you'll learn:
Kady's journey to Owlet Care; what Owlet brings to market
What Kady values and finds important when it comes to advancing Owlet's position in infant infrastructure
How Owlet hears countless stories of mothers and fathers whose childrens' lives were saved through its products, including how the brand dives into those stories on a secondary basis
The newest ways to interact with Owlet
Advice on how to build an authentic brand, regardless of what makes a great leader
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
...more
34min
January 21, 2020Shaking it Up with Shake Shack CMO Jay Livingston
On today's episode, I'm joined by Jay Livingston, the Chief Marketing Officer of Shake Shack.
Today, you'll learn:
Jay's journey to Shake Shack, and his guiding principles
How authenticity factors into growth and hyper-growth
How Shake Shack encourages guests to share their experience through the product, and builds 1:1 relationships
The Shackmeister, and other kitchen innovation
The ways in which Shake Shack is purpose-driven
(Highlight) unique advice on how to build a better brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
...more
33min
January 16, 2020NHL CMO Heidi Browning Talks Hockey On and Off the Ice
On today's podcast, I'm joined by the Chief Marketing Officer of the National Hockey League (NHL), Heidi Browning, for a conversation how the sport is more digitally forward than ever before.
Today, you'll learn:
What's new at the NHL; the newest ways in which fans can interact, including new tech partnerships and content experiences
The importance of authenticity to the NHL
How the voice of the fan is integrated into the brand, including one or two standout stories in particular
Advice on how to build more authentic relationships with your fans
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
...more
28min
January 13, 2020Resident CMO Gil Efrati on Making Consumers Feel Right at Home
On today's podcast, I'm joined by Resident's Chief Marketing Officer, Gil Efrati.
Today, you'll learn:
Gil's journey to Resident from Google, and how the environments and dynamics changed between the external and internal nature of his partnership with the brand
A few of the early mistakes Gil learned from when jumping into the CMO role, and the new disciplines he picked up
How Resident creates community with its consumers, and how it weaves consumer stories into the overall brand message
Advice on how to be a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
...more
26min

FAQs about Authentic Influence:

How many episodes does Authentic Influence have?

The podcast currently has 123 episodes available.