Authentic Influence

By Adam Conner

Authentic Influence is a podcast about how the world's most interesting brands mobilize their masses to become more authentic. Tune in to hear Adam Conner interview the world's best CMOs, CEOs and fou... more

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FAQs about Authentic Influence:

How many episodes does Authentic Influence have?

The podcast currently has 123 episodes available.

Authentic Influence episodes:

November 25, 2019Ipsy Chief Brand Officer Jenna Habayeb on the Beauty of Everyone as Influencers
On today's episode, Ipsy's first Chief Brand Officer Jenna Habayeb joins me for a conversation on how the largest beauty subscription in the world leverages more than just mega-influencers as true brand partners.
Today, you'll learn:
Jenna's journey to Ipsy; what's new
How Jenna defines authenticity
When / where the beauty industry risks coming off as not authentic
Why Ipsy went with a Chief Brand Officer over a CMO, and Jenna's vision for the brand
Jenna's and Ipsy's perspective on the shifting balance between mega-followings and consumers as influencers
Advice on building more authentic relationships
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
...more
37min
November 21, 2019S'well CMO Josh Dean on Fashion Hydration and Brand Soul
On today's episode, S'well CMO Josh Dean joins me for a conversation on how the "original fashion hydration accessory" brand makes conserving cool.
Today, you'll learn:
Josh's journey to S'well
How S'well has created a category for itself, and how it continues to expand
Brand soul, and how Josh defines it (and how it is differentiated from brand purpose)
How Josh believes brands can truly individualize sustainability and each customer's impact on their world
The power of the climate crisis, and how millennials and Gen Z are on the driving edge of change
What Josh is looking forward to for S'well
Tips to build more authentic communities
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
...more
41min
November 18, 2019Tinder CMO Jenny Campbell on Digital Dating Culture
On today's episode, Tinder CMO Jenny Campbell joins me to discuss how the brand is activating users in new and interesting ways as they lead the proliferation of digital dating culture across the globe.
Today, you'll learn:
Jenny's journey to Tinder; what's new
How Tinder builds community and changes tactics between geographies with well-defined digital dating culture and those just beginning to develop it
How, through initiatives like Swipe Night, Tinder seeks to build better relationships (and how the end of times served as an environment for starting something new)
Jenny's ambitions for Tinder going forward
Advice for brands on how to build better relationships
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
...more
29min
November 14, 2019Margaux Co-Founders Alexa Buckley and Sarah Pierson on Grauxing Up
On today's episode, Margaux Co-Founders Alexa Buckley and Sarah Pierson join me for a discussion on how its thriving community of modern women has enabled the quickly-growing modern shoe brand to run, not walk, forward.
Today, you'll learn:
The inspiration for Alexa and Sarah to found Margaux
Their vision for what the next big footwear brand will look like
The importance of community-building
The diverse portfolio of Margaux wearers, and how the brand leverages those experiences
Inclusivity as Margaux's #1 value
Tips on building a business with an authentic community from the start
Tips on building a business with an authentic community from the start
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
...more
26min
November 11, 2019Spartan Race CMO Carola Jain on More than a Finish Line
On today's episode, Spartan Race Chief Marketing Officer Carola Jain discusses how she builds up a community of extremely passionate athletes to come together for something bigger than just an obstacle race.
Today, you'll learn:
Carola's journey to Spartan
The ways in which Spartan has differentiated its offerings to be inclusive of more fitness types
Stories of some of Spartan's "power racers"
How Spartan amplifies the journeys of its racers through initiatives like Spartan Life
Tips to become a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
...more
32min
November 07, 2019S4 Capital Founder Sir Martin Sorrell on the Future of Digital
On today's episode, I am joined by Sir Martin Sorrell. Sir Martin is the founder of S4 Capital, dubbed a new era digital advertising and marketing services company. Previously, he founded WPP, the largest advertising agency in the world.
Today, you'll learn:
Why Sir Martin founded S4
Some of the ways in which organizations are collecting first-party data
Industries particularly well-poised to build better direct relationships with their consumers
The differences between "new era" and "legacy" brands and creative agencies
Advice on how to get more direct
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
...more
17min
November 04, 2019Waze CMO Erin Clift on Navigating a Brand Forward
On today's episode, Waze Chief Marketing Officer Erin Clift discusses how she is leading Waze in their efforts to foster community among commuters in the midst of a "mobility crisis" in the US.
Today, you'll learn:
Erin's reasons for joining Waze, and her thoughts on other organizations with similar energy and potential
Erin's values as a leader
Waze Carpool, and how Erin is bringing commuters together through it
The "mobility crisis" and its implications for the future
Some of the stories of real people whose lives have improved through Waze
Erin's vision for Waze in the near future
Tips to become a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
...more
24min
October 31, 2019JPMorganChase Chief Brand Officer Leanne Fremar on Branching out to Your Community
On today's episode, JPMorganChase Chief Brand Officer Leanne Fremar discusses how she is leading the brand into the experience economy through Community Branches, Chase Chats, and much much more.
Today, you'll learn:
Leanne's journey to JPMorganChase following stints at Under Armour and Starbucks
Leanne's history as a Chase customer, and how that informs her leadership of the brand
How Leanne defines authenticity
How Leanne is guiding JPMorganChase to a future state where the brand leverages real consumers' voices at scale
Leanne's advice to become a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
...more
32min
October 28, 2019Hershey's CMO Jill Baskin on Staying True to Yourself
On today's episode, Hershey's CMO Jill Baskin joins me for a discussion about the chocolate champs, but just as much about career advice and how she came to be a truer and more authentic marketer.
Today, you'll learn:
Jill's journey to Hershey's
A few stories of passionate Hershey's consumers -- and how the brand leverages them
How Jill defines authenticity
Jill's advice on how to take smart risks and stay true to yourself when becoming a more authentic marketer, and advancing your career in general
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
...more
33min
October 24, 2019Coldwell Banker CMO David Marine on How to Move a Brand
On today's episode, Coldwell Banker CMO David Marine joins me for a discussion on how the brand is repositioning the way it presents itself to...well, those trying to reposition themselves via their home!
Today, you'll learn:
David's introduction to homebuying both as a consumer and on the corporate side
How Coldwell Banker leveraged its position as the first brand with dedicated social pages
How David defines authenticity
How Coldwell leverages its network of brokers as brand influencers
David's advice on how to be a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
...more
36min

FAQs about Authentic Influence:

How many episodes does Authentic Influence have?

The podcast currently has 123 episodes available.