Sign up to save your podcasts
Or
Share Authentic Influence
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Authentic Influence episodes
- Ipsy Chief Brand Officer Jenna Habayeb on the Beauty of Everyone as Influencers
On today's episode, Ipsy's first Chief Brand Officer Jenna Habayeb joins me for a conversation on how the largest beauty subscription in the world leverages more than just mega-influencers as true brand partners.
Today, you'll learn:
- Jenna's journey to Ipsy; what's new
- How Jenna defines authenticity
- When / where the beauty industry risks coming off as not authentic
- Why Ipsy went with a Chief Brand Officer over a CMO, and Jenna's vision for the brand
- Jenna's and Ipsy's perspective on the shifting balance between mega-followings and consumers as influencers
- Advice on building more authentic relationships
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
37 min - S'well CMO Josh Dean on Fashion Hydration and Brand Soul
On today's episode, S'well CMO Josh Dean joins me for a conversation on how the "original fashion hydration accessory" brand makes conserving cool.
Today, you'll learn:
- Josh's journey to S'well
- How S'well has created a category for itself, and how it continues to expand
- Brand soul, and how Josh defines it (and how it is differentiated from brand purpose)
- How Josh believes brands can truly individualize sustainability and each customer's impact on their world
- The power of the climate crisis, and how millennials and Gen Z are on the driving edge of change
- What Josh is looking forward to for S'well
- Tips to build more authentic communities
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
41 min - Tinder CMO Jenny Campbell on Digital Dating Culture
On today's episode, Tinder CMO Jenny Campbell joins me to discuss how the brand is activating users in new and interesting ways as they lead the proliferation of digital dating culture across the globe.
Today, you'll learn:
- Jenny's journey to Tinder; what's new
- How Tinder builds community and changes tactics between geographies with well-defined digital dating culture and those just beginning to develop it
- How, through initiatives like Swipe Night, Tinder seeks to build better relationships (and how the end of times served as an environment for starting something new)
- Jenny's ambitions for Tinder going forward
- Advice for brands on how to build better relationships
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
29 min - Margaux Co-Founders Alexa Buckley and Sarah Pierson on Grauxing Up
On today's episode, Margaux Co-Founders Alexa Buckley and Sarah Pierson join me for a discussion on how its thriving community of modern women has enabled the quickly-growing modern shoe brand to run, not walk, forward.
Today, you'll learn:
- The inspiration for Alexa and Sarah to found Margaux
- Their vision for what the next big footwear brand will look like
- The importance of community-building
- The diverse portfolio of Margaux wearers, and how the brand leverages those experiences
- Inclusivity as Margaux's #1 value
- Tips on building a business with an authentic community from the start
Tips on building a business with an authentic community from the start
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
26 min - Spartan Race CMO Carola Jain on More than a Finish Line
On today's episode, Spartan Race Chief Marketing Officer Carola Jain discusses how she builds up a community of extremely passionate athletes to come together for something bigger than just an obstacle race.
Today, you'll learn:
- Carola's journey to Spartan
- The ways in which Spartan has differentiated its offerings to be inclusive of more fitness types
- Stories of some of Spartan's "power racers"
- How Spartan amplifies the journeys of its racers through initiatives like Spartan Life
- Tips to become a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
32 min - S4 Capital Founder Sir Martin Sorrell on the Future of Digital
On today's episode, I am joined by Sir Martin Sorrell. Sir Martin is the founder of S4 Capital, dubbed a new era digital advertising and marketing services company. Previously, he founded WPP, the largest advertising agency in the world.
Today, you'll learn:
- Why Sir Martin founded S4
- Some of the ways in which organizations are collecting first-party data
- Industries particularly well-poised to build better direct relationships with their consumers
- The differences between "new era" and "legacy" brands and creative agencies
- Advice on how to get more direct
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
17 min - Waze CMO Erin Clift on Navigating a Brand Forward
On today's episode, Waze Chief Marketing Officer Erin Clift discusses how she is leading Waze in their efforts to foster community among commuters in the midst of a "mobility crisis" in the US.
Today, you'll learn:
- Erin's reasons for joining Waze, and her thoughts on other organizations with similar energy and potential
- Erin's values as a leader
- Waze Carpool, and how Erin is bringing commuters together through it
- The "mobility crisis" and its implications for the future
- Some of the stories of real people whose lives have improved through Waze
- Erin's vision for Waze in the near future
- Tips to become a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
24 min - JPMorganChase Chief Brand Officer Leanne Fremar on Branching out to Your Community
On today's episode, JPMorganChase Chief Brand Officer Leanne Fremar discusses how she is leading the brand into the experience economy through Community Branches, Chase Chats, and much much more.
Today, you'll learn:
- Leanne's journey to JPMorganChase following stints at Under Armour and Starbucks
- Leanne's history as a Chase customer, and how that informs her leadership of the brand
- How Leanne defines authenticity
- How Leanne is guiding JPMorganChase to a future state where the brand leverages real consumers' voices at scale
- Leanne's advice to become a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
32 min - Hershey's CMO Jill Baskin on Staying True to Yourself
On today's episode, Hershey's CMO Jill Baskin joins me for a discussion about the chocolate champs, but just as much about career advice and how she came to be a truer and more authentic marketer.
Today, you'll learn:
- Jill's journey to Hershey's
- A few stories of passionate Hershey's consumers -- and how the brand leverages them
- How Jill defines authenticity
- Jill's advice on how to take smart risks and stay true to yourself when becoming a more authentic marketer, and advancing your career in general
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
33 min - Coldwell Banker CMO David Marine on How to Move a Brand
On today's episode, Coldwell Banker CMO David Marine joins me for a discussion on how the brand is repositioning the way it presents itself to...well, those trying to reposition themselves via their home!
Today, you'll learn:
- David's introduction to homebuying both as a consumer and on the corporate side
- How Coldwell Banker leveraged its position as the first brand with dedicated social pages
- How David defines authenticity
- How Coldwell leverages its network of brokers as brand influencers
- David's advice on how to be a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
36 min
About Authentic Influence
From the publisher's feed
Authentic Influence is a podcast about how the world's most interesting brands mobilize their masses to become more authentic. Tune in to hear Adam Conner interview the world's best CMOs, CEOs and…
founders.