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Authentic Influence episodes
- Gap CMO Alegra O'Hare on Moving Forward
On today's episode, we are joined by Gap CMO Alegra O'Hare for a conversation on how the American fashion staple is pursuing its individual image as a brand.
Today, you'll learn:
- Gap's brand strategy
- Gap's recent "Forward" and "It's Our Denim Now" campaigns
- The use of real consumers in Gap's marketing strategy
- New ways to interact with Gap
- Alegra's tips to become a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
37 min - Funko CMO Molly Hartney on How to Make Your Brand Pop
On today's episode, we are joined by Funko CMO Molly Hartney for a conversation on how the obsession-driven collectible brand is driving the business through the stories of its diehard Funatics.
Today, you'll learn:
- How Funko became such an obsessed-over brand in the first place
- The importance of "Funaticism" as a driving force to build the brand organically and from the grassroots level
- The ways in which Funko amplifies the stories and experiences of its fans/consumers
- Molly's favorite stories of collector and consumer experiences with the brand
- Some of the newest ways in which fans can interact with Funko today
- Molly's favorite Pops
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
32 min - Bob Garfield on UGC in The Relationship Era
On today's episode, we are joined live in D.C. by Bob Garfield. Bob is a legendary ad critic, Organizer of PURPLE Project for Democracy, and Host of NPR's On the Media.
Today, you'll learn:
- How advertising has changed through the 2010s with the rise of influencers and pervasive UGC
- How the different mediums and types of content available to consume evolve the original framework of "the relationship era," where the focus is on building trust and relatable experiences
- Industries of particular note when it comes to highs and lows of "the relationship era"
- In Bob's opinion, some of the most memorable public brand/consumer interactions in recent memory
- The origins of PURPLE and plans for its future
- Tips on how to become more authentic
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
48 min - Best of Authentic Influence: 2019 (So Far)
On today's episode, we review the best moments from Authentic Influence from the first half of 2019.
This episode reflects clips and subjects from the following thought leaders:
- United Way CMO Lisa Bowman, Hallmark CMO Lindsey Roy and Levi Strauss CMO Jen Sey on stories of personal experience
- Mastercard CMO Raja Rajamannar and Cisco CMO Karen Walker on fostering influence through employee initiatives
- Foot Locker CMO Jed Berger and New Balance VP Global Marketing Chris Davis on being truly representative of your consumer
- ALSAC / St. Jude CMO Emily Callahan on questioning yourself and brand transformation
- GE CMO Linda Boff on authenticity as overused but important
It's been a great year so far; here's to a similarly great back half of 2019!
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
29 min - GE CMO Linda Boff on Mind Share over Market Share
On today's episode, we are joined by Linda Boff, Chief Marketing Officer of General Electric. Linda is also the current Chair of the Ad Council.
Specific topics to be covered in this episode:
- Linda's "zig-zag" journey to CMO, and the 3 values she's carried with her along the way
- The mentality of mind share over market share
- How to cope with the public's increasing lack of tolerance for the interruptive nature of advertising
- The importance of brands becoming more bespoke in their approach to consumers and audiences
- Examples of new digital media, concepts and experiences which fuse content, design and technology
- Pertinent issues for brands, from Linda's purview atop the Ad Council
- Advice on how to be a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
37 min - Foot Locker CMO Jed Berger Speaks Sneaks
On today's episode, we are joined by Jed Berger, Chief Marketing Officer of Foot Locker. Foot Locker is an $8B sportswear and footwear retailer which operates under banners such as Foot Locker, Champs Sports, and East Bay.
Specific topics to be covered in this episode:
- Jed's entrepreneurial journey to Foot Locker and the CMO role
- Connected loyalty and brand experiences through Foot Locker's FLX Program
- Investing heavily into the secondary sneaker market, and the opportunities for authentic consumer engagement therein
- Upcoming innovation through Foot Locker's Greenhouse incubator program
- Tips to become a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
36 min - Cisco CMO Karen Walker on the Power of Possible
On today's episode, we are joined by Karen Walker, Chief Marketing Officer at Cisco.
Specific topics to be covered in this episode:
- How Karen has transformed Cisco's marketing function since becoming CMO in 2015
- The importance of authenticity and purpose in B2B, including the differences (or lack thereof) between how buying decisions are made in B2B and B2C environments
- Cisco's Bridge to Possible initiative
- How individuals sharing their own stories is a more powerful message than something delivered directly from a brand -- with supporting metrics
- How Cisco encourages and amplifies individual experiences within their content
- What's next for the Cisco team
- Karen's tips on how to become a more authentic marketer, no matter the buyer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Subscribe on Apple Podcasts.
Subscribe on Spotify.
Follow Authentic Influence on Twitter.
Reach out to Adam Conner on LinkedIn. You can also reach him via email at [email protected]
Learn more about Vivoom here. Vivoom is a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
35 min - Levi's CMO Jen Sey on Enabling Self-Expression
On today's episode, we are joined by Jen Sey, Chief Marketing Officer of Levi Strauss, for a discussion on how to enable authentic self-expression everywhere and everyday.
Specific topics to be covered in this episode:
- How Jen has grown through her 20 years of being part of the Levi's family
- The guiding principles Jen relies to keep a global mainstay continuously fresh in the eyes of consumers
liveinlevis and other ways the organization encourages and amplifies authentic-self expression through their products and fans- How Levi's has invested heavily into being purpose-driven
- Goals for the remainder of 2019 and beyond
- Tips for becoming more authentic in messaging
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Subscribe on Apple Podcasts.
Subscribe on Spotify.
Follow Authentic Influence on Twitter.
Reach out to Adam Conner on LinkedIn.
Learn more about Vivoom here. Vivoom is a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
37 min - ALSAC / St. Jude CMO Emily Callahan on How to Inspire
On today's episode, we are joined by Emily Callahan, Chief Marketing Officer of ALSAC, the fundraising and awareness organization of St. Jude Children's Research Hospital.
Specific topics to be covered in this episode:
- Emily's journey to join ALSAC
- How Emily tackled the biggest challenges and opportunities at ALSAC as its first CMO
- Emily's favorite St. Jude stories
- St. Jude Inspire as a media publishing model
- Measuring success for the St. Jude Inspire platform
- How work with corporate partners amplifies efforts and the stories ALSAC / St. Jude powers
- Emily's strategy for selecting and integrating a complex portfolio of platforms to grow the St. Jude brand and raise funds
- Top 3 things that Emily has learned leading marketing in two successful nonprofit organizations that she believes CMOs in for-profit companies should apply
- Ways people can support the St. Jude mission
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Subscribe on Apple Podcasts.
Subscribe on Spotify.
Follow Authentic Influence on Twitter.
Reach out to Adam Conner on LinkedIn.
Learn more about Vivoom here. Vivoom is a consumer activation platform empowering brands to turn their customers into a network of authentic influencers.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
31 min - Priceless Stories with Mastercard CMO Raja Rajamannar
On today's episode, Mastercard's Raja Rajamannar joins Vivoom for a live podcast from Mastercard HQ in Purchase, NY.
Specific topics to be covered in this episode:
- Mastercard’s broad evolution from “storytelling” to “storymaking”
- Mastercard’s work to become universally authentic through a robust sonic brand architecture
- Putting innovation, human-connection and technology at the forefront of all marketing efforts
- Mastercard’s efforts to be purpose-driven
- How Mastercard leverages and amplifies the individual experiences they power
- Raja’s focuses going forward as president of the World Federation of Advertisers
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Subscribe on Apple Podcasts.
Subscribe on Spotify.
Follow Authentic Influence on Twitter.
Reach out to Adam Conner on LinkedIn.
Learn more about Vivoom here. Vivoom is a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers.
Enjoy!
Music: Copyright Mastercard 2019
41 min
About Authentic Influence
From the publisher's feed
Authentic Influence is a podcast about how the world's most interesting brands mobilize their masses to become more authentic. Tune in to hear Adam Conner interview the world's best CMOs, CEOs and…
founders.