Authentic Influence

On today's episode, Boston Red Sox CMO Adam Grossman, who took time during Boston's successful postseason run to its 9th and most recent World Series title to talk with Adam Conner about the power of Red Sox Nation and incorporating their voice into the team's overall mission and strategy.

Specific topics to be covered in this episode:

Thanks again Adam!

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Follow Authentic Influence on Twitter.

Reach out to Adam Conner on LinkedIn.

Learn more about Vivoom here. Vivoom is a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

In the debut episode of Authentic Influence, Vivoom CEO Katherine Hays sits down with Adam Conner to lay some UGC groundwork – best-in-class standards to which any business should hold themselves to ensure they are getting the most value out of user-generated content.

Katherine is a visionary in the world of marketing and advertising technology. She made her first entrepreneurial venture in the gaming world through the co-founding of Massive Inc. which sought to embed dynamic branded content into video games. After Microsoft acquired Massive, she moved on to become CEO of GenArts, whose Sapphire visual effects software is a must-have in Hollywood and is used by the majority of the feature-filmmaking industry. Today, she is co-founder and CEO of Vivoom, a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers, and the pioneer of a business practice known as User-Generated Advertising.

Specific topics to be covered in this episode:

Reach out to Katherine Hays on LinkedIn.

Reach out to Adam Conner on LinkedIn.

Follow Authentic Influence on Twitter.

Learn more about Vivoom here.

Be sure to stay subscribed for more content and thought leadership, and do please leave a rating and review on iTunes if you like what you hear.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

This is Authentic Influence: a new show brought to you by Vivoom and hosted by Adam Conner, which dives into the user-generated content revolution which has placed an extraordinary amount of brand power into the hands of the everyday consumer.

Tune in and together we’ll explore this revolution and bring to light the good, the bad, and the ugly of UGC today. We’ll sit down with chief marketing executives, thought leaders, and social influencers alike to get a sense of how the biggest brands in the world are tapping into this new wave of marketing. And finally, we’ll share best practice tips and strategies for how to use user-generated content to turn your audience into a network of authentic influencers.

We can't wait to have you listen in!

Follow Authentic Influence on Twitter.

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)