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Authentic Influence episodes
- Time to Get Direct with Vincero Watches Co-Founder Tim Nybo
On today's episode, I'm so glad to host a conversation with Vincero Watches Co-Founder Tim Nybo about why, for all brands, now is the time to get direct.
Specific topics to be covered in this episode:
- Tim's journey to found Vincero, stemming from entrepreneurial ventures in China
- Tim's viewpoint on building "quality-then-quantity" social followings
- How influencers, advocates, and real customers come together into Vincero's content strategy
- How building a brand is impacted when there is already competition in DTC -- as watches comprise one of the first categories to have multiple robust DTC brands like MVMT and Daniel Wellington
- Some of the new ways Vincero is incorporating real customers into their brand story
- Tips on injecting personality into a brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Subscribe on Apple Podcasts.
Subscribe on Spotify.
Follow Authentic Influence on Twitter.
Reach out to Adam Conner on LinkedIn.
Learn more about Vivoom here. Vivoom is a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
33 min - Surprisingly Painless Relationships with esurance Chief Sales and Marketing Officer Mark Pitchford
On today's episode we are so happy to be joined by Mark Pitchford, Chief Sales and Marketing Officer at esurance, to discuss how to make building relationships with consumers surprisingly painless.
Specific topics to be covered in this episode:
- What about esurance drew Mark in
- The guiding principles Mark employs to put the customer at the center of esurance's message every day
- How being a direct-to-consumer insurer enhances esurance’s ability to develop 1:1, personalized relationships
- Tips on how to become more authentic and relatable in messaging
- What Mark loves the most about Dennis Quaid
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Subscribe on Apple Podcasts.
Subscribe on Spotify.
Follow Authentic Influence on Twitter.
Reach out to Adam Conner on LinkedIn.
Learn more about Vivoom here. Vivoom is a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
35 min - Driving Experiences with Audi VP Marketing Loren Angelo
Today, we are proud to welcome Loren Angelo, Vice President of Marketing at Audi, to the podcast. Through the course of our conversation, Loren explains how he drives relationships with consumers at Audi through unique consumer experiences.
Specific topics to be covered in this episode:
- What inspired Loren to join Audi
- Audi’s approach to the auto industry as a self-proclaimed challenger luxury brand - and what that means for the tactics they employ in their marketing strategy
- How Audi leverages unique interactive experiences to better engage and drive affinity with its current and potential customers
- Audi's approach to social
- What Loren is most looking forward to for Audi’s marketing efforts in 2019
- Loren's favorite Audi of all time
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Subscribe on Apple Podcasts.
Subscribe on Spotify.
Follow Authentic Influence on Twitter.
Reach out to Adam Conner on LinkedIn.
Learn more about Vivoom here. Vivoom is a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
29 min - What's in the Cards for Hallmark CMO Lindsey Roy
On today's episode, I sit down with Lindsey Roy, the Chief Marketing Officer of Hallmark, to explore the power of words and how to amplify them through the authentic voice of the individual.
Specific topics to be covered in this episode:
- Level-setting with a life-changing event for Lindsey which gives her unique life perspective -- and how to get it for free
- What pushed Lindsey to become the youngest-ever VP at Hallmark
- As part of the organization arguably the strongest at capturing and amplifying stories in the world -- what are some guiding principles Lindsey has carried in her career to help Hallmark get even better at it every day
- How Lindsey leverages Hallmark's audience of consumers, who choose everyday to tell their stories through Hallmark, to grow the authentic influence they have
- Tips to become more authentic
- Lindsey's favorite card
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Subscribe on Apple Podcasts.
Subscribe on Spotify.
Follow Authentic Influence on Twitter.
Reach out to Adam Conner on LinkedIn.
Learn more about Vivoom here. Vivoom is a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
32 min - Building Community with United Way CMO Lisa Bowman
On today's episode, I have the pleasure of chatting with Lisa Bowman, the Chief Marketing Officer of United Way. United Way is #1 on Forbes' Top 100 U.S. Charities list, and serves over 60 million annually.
Specific topics to be covered in this episode:
- What it means to be a "communitarian"
- The similarities between heading up marketing efforts in the for-profit and non-profit sectors
- Lisa's favorite story of service from the over 60 million stories told annually
- The importance of collecting and amplifying authentic stories of service to further United Way's brand and message, and how it assists the development effort by growing the volunteer and donor network
- The importance of partnering with corporations and leveraging "donated media" to spread the word
- Some of the newest ways in which we can offer to help United Way's mission in 2019 and beyond
We hope you enjoy today's episode! Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Subscribe on Apple Podcasts.
Subscribe on Spotify.
Follow Authentic Influence on Twitter.
Reach out to Adam Conner on LinkedIn.
Learn more about Vivoom here. Vivoom is a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
31 min - Kicking It with New Balance VP Global Marketing Chris Davis
Welcome to another year of Authentic Influence! Today, we begin 2019 with a conversation with Chris Davis, VP Global Marketing at New Balance.
Specific topics to be covered in this episode:
- Why New Balance prefers a network of ambassadors consisting of pro-level athletes and others over traditional "influencers" to develop true authenticity as opposed to advocacy
- How New Balance balances product co-creation and content freedom to maximize the authentic value of its ambassador partners
- The ways in which New Balance leverages "challenger" tactics in its marketing, and the implications it has for building influence against the grain
- How New Balance has leaned into defying conformity and testing new initiatives, with the realization that comfort and growth cannot coexist
- How peer-to-peer influence is the most authentic type of influence available in the market today
- New Balance's upcoming partnerships across sports and beyond
- Advice on how to become more authentic in general within messaging and branding
We hope you enjoy!
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Follow Authentic Influence on Twitter.
Reach out to Adam Conner on LinkedIn.
Learn more about Vivoom here. Vivoom is a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
30 min - 2018 Digital Marketing Year in Review
On today's episode, your host Adam Conner dives into (nearly) everything that happened in 2018 in the world of digital marketing and advertising, how that has changed the landscape of ads and digital presences, and what to look for in 2019.
Specific year-in-review topics to be covered in this episode:
- How to Get Direct (how DTC brands are chipping away at major consumer groups' typical growth)
- Ad Trends Changing (diversification, in-house efforts, etc)
- Ads Becoming Risky (scandals, distrust, etc)
- Increasing Regulation (GDPR, Article 13, etc)
- Influencers Evolving (nano-influencers, fraud, etc)
Enjoy! It's been a pleasure launching and producing this podcast in 2018 and I can't wait to see what 2019 has to offer.
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Follow Authentic Influence on Twitter.
Reach out to Adam Conner on LinkedIn.
Learn more about Vivoom here. Vivoom is a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers.
Thanks!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
32 min - Feeding America CMO Catherine Davis: How to Unite Consumers for a Cause
On today's episode, Feeding America CMO Catherine Davis joins the podcast to chat about the great work Feeding America does all year-round, beyond the holiday season, as well as how being human as a facet of marketing applies especially when the end goal is a cause rather than consumption.
Specific topics to be covered in this episode:
- What Cathy was able to translate her vast experience from the for-profit world to non-profit
- The importance of a brand being perceived as "human"
- How does marketing to and the direct inclusion of an audience change when the end goal is a cause as opposed to consumption
- How Feeding America directly injects and amplifies the voice of its donors and beneficiaries within its storytelling
- What Feeding America is doing this holiday season to provide for the hungry, and how you can help
- How marketers can start down the path of becoming more human in their messaging, whether the end goal be a cause or otherwise
Check out all the amazing things Feeding America does, and how you can contribute, here.
Find Catherine Davis on LinkedIn here and Twitter here.
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Follow Authentic Influence on Twitter.
Subscribe to Authentic Influence on Apple Podcasts.
Reach out to Adam Conner on LinkedIn.
Learn more about Vivoom here. Vivoom is a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
22 min - Vivoom CEO Katherine Hays: How to Build Shareable Products and Experiences
On today's episode, Vivoom CEO Katherine Hays joins us once again on the show, as together she and I discuss building inherently shareable products and experiences in today's world of fast-paced, consumer-centric, and consumer-driven marketing.
Specific topics to be covered in this episode:
- Why shareability is so important through the rise of the "experience" economy
- How it has evolved in the 21st century
- Some key factors driving it
- Brands we believe are doing it well today
- How marketers can start to focus on becoming more shareable -- and the implications it has upon their businesses.
Read Katherine's November 27 Entrepreneur article via the link here.
Here is the 1998 HBR piece on "The Experience Economy."
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Follow Authentic Influence on Twitter.
Reach out to Adam Conner on LinkedIn.
Learn more about Vivoom here. Vivoom is a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
30 min - Peter Horst: Marketing in the Fake News Era
Peter Horst has held tenure as CMO of TD Ameritrade, TruSecure (later acquired by Verizon), and most recently The Hershey Company. He also notably took the helm as SVP of Brand Marketing and CMO of Capital One, during which time he was behind the financial giant’s now famous slogan: “What’s In Your Wallet?” Today, Peter Horst is the founder of CMO Inc., through which he advises organizations on marketing and brand strategy and speaks to groups around the world on leadership challenges in modern marketing. He also writes for Forbes and CMO.com, and is the author of Marketing in the #Fakenews Era: New Rules For A New Reality Of Tribalism, Activism, And Loss of Trust.
On today's episode, Peter Horst sits down with Adam Conner to discuss content and marketing as a whole in a world of increasing consumer skepticism and outright distrust.
Specific topics to be covered in this episode:
- The extent to which brand value is reflective of business value
- How branding is optimally leveraged within content, including UGC
- The extent to which increasing societal skepticism has hurt brands' abilities to be genuine in their content and marketing strategies
- The extent to which brands open themselves up to high business risk when giving their IP to consumers for use in creating content on mostly unregulated social spaces -- even when intentions are good
- Broadly, how businesses can protect themselves today when talking about branded content/messaging in general -- how to be thoughtful and sensible
- Tips and best practices today for promoting your brand's message and value while mitigating risk
Special thanks to Peter Horst for joining the podcast. You can find his book, Marketing in the #Fakenews Era: New Rules For A New Reality Of Tribalism, Activism, And Loss of Trust, on Amazon here.
You can find Peter Horst here on LinkedIn and here on Twitter.
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Follow Authentic Influence on Twitter.
Reach out to Adam Conner on LinkedIn.
Learn more about Vivoom here. Vivoom is a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
50 min
About Authentic Influence
From the publisher's feed
Authentic Influence is a podcast about how the world's most interesting brands mobilize their masses to become more authentic. Tune in to hear Adam Conner interview the world's best CMOs, CEOs and…
founders.