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Authentic Influence episodes
- Lime CMO Duke Stump on How to Unlock Life for Your Customers
On today's episode, Lime CMO Duke Stump discusses how the scooter brand is fostering hyper-local communities for its riders from point A to point B and everywhere in-between.
Today, you'll learn:
- Duke's journey to Lime
- How Lime creates hyper-localized environments through de-centralization
- How Duke defines authenticity
- How Lime highlights rider stories and presents them to its communities
- What's next for Lime
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
24 min - eBay CMO Suzy Deering on Being Seller-First
On today's episode, eBay CMO Suzy Deering joins Adam Conner for a conversation on how the marketplace mainstay is staying true to its roots through building community with its sellers.
Today, you'll learn:
- Suzy's vision in building eBay's brand to-date
- The ways in which eBay continuously builds community by being "seller-first"
- How eBay balances the interests of sellers and brands
- How eBay meshes online and offline relationships with its users and sellers
- Strange, unexpected listings
- Suzy's vision for eBay's future
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
31 min - Koio Co-Founder Johannes Quodt on Community through Collabs
On today's episode, Koio Co-Founder and Co-CEO Johannes Quodt joins me live on the floor at New York Advertising Week to talk about how the premium sneaker brand builds community through collaborations with otherwise unintuitive partners.
Today, you'll learn:
- Why Koio was founded
- How Johannes defines authenticity
- A few examples of the unexpected collaborations through which Koio has produced new products
- Johannes' thoughts on influencers
- What's next for Koio
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
25 min - Bombas Chief Brand Officer Randy Goldberg Knocks Your Socks Off
On today's episode, Bombas Co-Founder and Chief Brand Officer Randy Goldberg joins Adam Conner for a live conversation in New York City.
Today, you'll learn:
- Randy's inspiration to found Bombas with co-founder Dave Heath, and the underlying purpose which pervades the brand
- How Bombas creates communities around its socks and sock wearers
- What authenticity means to Randy
- What's on the horizon for Bombas, including a product launch previously unshared with the public
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
28 min - Citi Global Consumer CMO Jennifer Breithaupt on Brands as Life Partners
On today's episode, Citi Global Consumer Chief Marketing Officer Jennifer Breithaupt joins Adam Conner for a conversation on how the financial giant is striving to become a life partner to its customers.
Today, you'll learn:
- Jen's thoughts on the importance of authenticity
- How Citi holds 12,000 events a year for its customers
- How to become a truly emotive brand
SeeHerHearHer- How to leverage employees as brand advocates
- How to become a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
36 min - Winc Wines Founders Geoff McFarlane and Brian Smith on Winc Shares
On today's episode, Winc Wines Co-Founders Geoff McFarlane (CEO) and Brian Smith (COO) sit down with me to discuss a whole new way the brand is fostering a community and influence -- an investment opportunity called Winc Shares.
Today, you'll learn:
- How Winc built their direct business with customer-centricity at its heart
- The ways in which Winc taps into consumer participation to create new products and build the brand
- What Winc Shares is, and how Winc plans to foster a new community of investors within and alongside its fans, followers, and subscribers/customers
- The journey ahead for Winc as a brand
Here are ways in which you can learn more about Winc Shares:
1) The SeedInvest Page: https://www.seedinvest.com/winc/series.d2) The Offering Circular: trywinc.com/invest (PDF)Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
19 min - SAP CMO Alicia Tillman on Managing Authentic Experiences
On today's episode, SAP Chief Marketing Officer Alicia Tillman joins Adam Conner for a conversation on how the enterprise software juggernaut aims to stay relatable at all times.
Today, you'll learn:
- Alicia's journey to SAP and what authenticity means to her
- How SAP translates listening and invoking feelings into business as a B2B brand
- The power of partnerships with influencers and brand ambassadors like Karlie Kloss as part of SAP's marketing mix
- The power of purpose
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
44 min - Pearle Vision CMO Doug Zarkin on Having an Eye for a Brand
On today's episode, Pearle Vision Chief Marketing Officer Doug Zarkin joins Authentic Influence for a conversation on how the brand is staying focused on the future through genuine brand identity.
Today, you'll learn:
- How Pearle Vision pursues a "Quality care brand" strategy
- How the brand builds trust through doctors as franchisees
- Competing against the wave of DTC in eyewear (Warby Parker, Felix Gray, etc)
- Tips on how to become a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
27 min - Parachute CMO Luke Droulez on How to Bring Authenticity Home
On today's episode, I am joined by Parachute CMO Luke Droulez for a conversation on how the home essentials and lifestyle brand strives to foster a community of "true authenticators" for its quickly growing DTC business.
Today, you'll learn:
- Luke's journey from Parachute's first-ever hire to CMO
- The blossoming of #myparachutehome
- How Parachute aims to foster environments and experiences today which encourage consumers' endorsement without #ad or #sponsored
- Parachute's new avenues for development (i.e. Pinterest)
- How Parachute's in-market tactics work in comparison to the rest of the home essentials industry at-large
- Tips to become a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
34 min - PepsiCo CMO Greg Lyons on People vs Consumers
On today's episode, we are joined by PepsiCo CMO Greg Lyons for a conversation on how the American beverage giant is addressing the ways it interacts with its loyal drinkers.
Today, you'll learn:
- How PepsiCo strives be the at the center of pop culture
- The importance of authenticity to PepsiCo
- The brand's diverse portfolio, and how it strives to get as individualized as possible when it comes to brand experience
- Greg's views on engagement of "people" vs "consumers"
- Greg's thoughts on the "mobile crisis" when it comes to content and the way brands interact with their audiences
- Greg's advice on how to become a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
31 min
About Authentic Influence
From the publisher's feed
Authentic Influence is a podcast about how the world's most interesting brands mobilize their masses to become more authentic. Tune in to hear Adam Conner interview the world's best CMOs, CEOs and…
founders.