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Authentic Influence episodes
- Primary Co-Founders Galyn Bernard and Christina Carbonell on Crafting Children's Clothing Culture
On today's podcast, I'm joined by Primary's co-founders and co-CEOs Galyn Bernard and Christina Carbonell for a discussion on how they built the children's clothing brand based on their own experience as moms, and how they tap into every mother's clothing journey today through their business.
Today, you'll learn:
- Why Galyn and Christina came to found Primary (and why they chose to act as co-CEOs)
- How the brand is grounded in inclusivity and simplicity as a mission; how to stand for all kids
- How Primary defines authenticity
- How Primary captures the stories of its customers, and how they funnel them back into the community
- How Primary's "crafter" program offers a concierge-like customer experience for its customers
- Primary's thoughts on jumping into brick-and-mortar
- Advice on how to build an authentic brand from the ground up
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
31 min - A Kentucky Fried Chat with KFC CMO Andrea Zahumensky
On today's episode, we kick off 2020 with a brand that'll make you say YUM! It's KFC, and I'm joined by their CMO Andrea Zahumensky.
Today, you'll learn:
- Andrea's journey to KFC; what drives her
- How Andrea feels KFC lost their way, and how "Re-Colonel-ization" helped to bring the brand back to what matters
- Interesting tactics to build community, like virtual influencers and branded video games
- Andrea's vision for the future of KFC
- How to be a more authentic leader
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
35 min - Goldman Sachs Head of Brand and Marketing, Consumer and Investment Management, Dustin Cohn on Authentic Simplification of Education
On today's episode, the final interview of 2019: a conversation with Dustin Cohn, Head of Brand and Marketing over Consumer and Investment Management at Goldman Sachs, on how to use financial education to launch and build a brand. Our specific focus is within Marcus, Goldman's online bank.
Today, you'll learn:
- How Dustin saw Marcus as an opportunity to build a brand within a legacy umbrella, but without the legacy infrastructure
- How Dustin's diverse industry executive experience plays to his advantage in the financial world -- and how consumer behavior transcends industry
- The importance / definition of authenticity to Dustin (and how that translates to less asterisks)
- What consumers don't know about Marcus that they should
- How Dustin creates community around Goldman/Marcus, especially through the simplification of education
- How Dustin leverages testimonials and the authentic experiences customers have
- Future outlook for the brand, and advice on how to build an authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
33 min - Rhone CMO Adam Bridegan on Inspiring Others in the Pursuit of Progress
On today's episode, I'm joined by Rhone CMO Adam Bridegan for a discussion on how the fitness apparel and premium activewear brand doesn't just talk the talk, but also walks the walk (or run).
Today, you'll learn:
- How the opportunity literally came knocking on Adam's door
- How Rhone is staying ahead of the curve when it comes to the rising tide of the activewear industry as a whole
- Ways Rhone is fueling communities who collectively inspire others (including free workout classes!)
- Testers, ambassadors, loyal consumers, and other cohorts Rhone mobilizes to spread an authentic message
- Rhone Rewards, and how it bolsters personalization and customization
- Memorable stories of Rhone lovers, including Shane Battier and Rob Jones -- and the ways Rhone could amplify all wearers' stories
- Outlook for Rhone, and advice on how to build an authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
34 min - Yelp SVP Marketing Dan Kimball on Fueling an Organic Review Engine
On today's episode, I'm joined by Yelp's SVP of Marketing Dan Kimball for a discussion on how the ruler of online reviews continues to move forward as an organic engine helping small businesses grow.
Today, you'll learn:
- Dan's journey to Yelp, and reflections on his first year at the company
- How Dan defines authenticity
- How Yelp's "elites" bring credibility to the platform through their curation of local communities
- Dan's vision for how Yelp can feature small businesses in its own marketing
- Dan's outlook on Yelp over the next year
- Advice on how to build an authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
34 min - Stance SVP Marketing Noelle Bates Talks Investing in the Sock Market (and more)
On today's episode, I'm joined by Stance's SVP of Marketing, Noelle Bates, for a conversation on how the apparel brand (mostly known for its socks) gets to the customer level in building its communities from the ground up.
Today, you'll learn:
- Noelle's journey to Stance; Stance's mission and Noelle's personal values
- What apparel gets wrong, and how Stance avoids it
- How Stance approaches partnerships (specifically through its "Punks and Poets" initiative)
- How Stance strives to get to the customer level in building authentic relationships
- What Stance has coming up down the line
- Advice on how to build an authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
44 min - Special Edition: Faking Authentic
On today's episode, a special edition of Authentic Influence: a deep-dive into what happens when a brand attempts to fabricate authentic moments in marketing, sparked by the recent backlash to Peloton's 2019 holiday ad.
The episode features three perspectives:
- Andrew Essex, former CEO of Droga5; current CEO of Plan A, a creative holding company
- Peter Horst, founder of CMO Inc.; former CMO of Capital One / Hershey / Ameritrade
- Mike Shields, CEO of Shields Strategic Consulting; former advertising journalist for BI, WSJ, and AdWeek
Today, you'll learn:
- The context of the Peloton ad, and the general reaction to and backlash surrounding it
- Perspectives on peers and consumers as the gold standard of authentic messaging
- Why, despite those perspectives, brands are continuing to pump millions into faking authentic
- Thoughts on "critic culture": an increasingly sensitive public which comes together in "piling on" to things it dislikes
- The juxtaposition between the Peloton and the viral parody it inspired
- Outlook: how could brands feature more real consumers going forward?
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
23 min - Chipotle CMO Chris Brandt on Food and Brand Integrity
On today's episode, I'm joined by Chipotle CMO Chris Brandt for a conversation on how the brand seeks integrity in food and brand, and how it taps into its community of obsessive burrito-lovers.
Today, you'll learn:
- Chris's path to Chipotle
- Ways Chipotle captures customer sentiment
- How authenticity for the brand starts in the kitchen
- Chris's vision for the Chipotle of the future
- Some trivia on Chipotle's founding that Adam didn't know before
- Advice on how to build an authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
36 min - Helix Sleep Founders on Bedding, Branding, and the Rest
On today's episode, I'm joined by all three founders of Helix Sleep: Adam Tishman, Kristian von Rickenbach, and Jerry Lin.
Today, you'll learn:
- Why the trio founded Helix
- Values they prioritize in building their team
- Birch by Helix, its origins, and its future
- Ways in which Helix creates community and collects data on its devoted sleepers
- The blurring lines between marketing and customer experience
- The outlook for Helix as a business
- Advice from the founders
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
33 min - Retail Store Tours Founder Dan Hodges on Retail Innovation
On today's episode, I'm joined by Dan Hodges, Founder and CEO of Retail Store Tours. It's fitting, being just two days from Black Friday, that we have a discussion on retail innovation and its progression in the US and abroad.
Today, you'll learn:
- Dan's journey to found Retail Store Tours
- Which retailers are best-in-class when it comes to in-store innovations
- How DTC has developed in the brick-and-mortar world
- The importance of sensory experience
- How China is innovating in retail (and how it beats the US)
- Changing consumer behavior in the US
- What makes retail successful
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
37 min
About Authentic Influence
From the publisher's feed
Authentic Influence is a podcast about how the world's most interesting brands mobilize their masses to become more authentic. Tune in to hear Adam Conner interview the world's best CMOs, CEOs and…
founders.