Authority Alchemy with Brian Horn and Jack Mize

Welcome to the State of Authority Marketing Address of 2016.

This extremely important episode will cover the 7 most important things you can do in 2016 to position yourself as an expert in your industry.  

We are living through an extraordinary moment in human history.

Technological and social change is reshaping the way we market our businesses, deliver work for clients, and create our position in the market.

But as entrepreneurs we’ve been through big changes before and, like in the past, we can make change work for us.

In this episode, we lay out a plan for you to seize these opportunities.

In looking forward, there are 8 big factors that you need to address as soon as possible.

Click PLAY above and dive into this episode.

The post The State of Authority Marketing appeared first on Authority Alchemy | Authority Marketing Tactics.

The first impression your users get of your products and services is typically through some type of lead gen page they land on. Those very  pages you’ve been feverishly tweaking away at and — we presume — constantly analyzing.

But we’re betting that many of your landing pages just aren’t cutting the mustard.

To help you, we discuss the 8 crucial lead gen page elements you need to focus on now.

And joining us today as a special guest co-host is the HILARIOUS, Kevin Rogers.

Kevin spent years traveling the country as a dead-broke stand-up comedian until he discovered how a simple joke formula could be used as a powerful marketing hook and began teaching it to marketers.

Entrepreneurs and business owners all over the world have used Kevin’s techniques to skyrocket their profits and grow their businesses at record pace. Today Kevin is one of the most in-demand sales consultants online, working closely with high-volume information marketers, corporations and local brick and mortar businesses alike to turn around sluggish ad campaigns.

Grab a free copy of Kevin's book, The 60 Second Sales Hook right here.

Jack and I both bought and loved this book before we ever started working together. It's a brilliant book to study on many levels.

Click play above to hear the 3 of us walk through the process of creating the perfect lead generation page for your business.

The post The 8 Required Elements of The Perfect Lead Gen Page appeared first on Authority Alchemy | Authority Marketing Tactics.

Vanity is the reason many think is the reason to work toward influencer status.

Julian Casablancas, leader singer for The Strokes said, “Vanity can easily overtake wisdom. It usually overtakes common sense. ”

So the reason behind the desire to become an influencer CAN'T be vanity.

It must be for POSITIONING.

You have to do the things that make it easy for others to recognize you as influencer, and then you will be able to leverage that positioning to further your career or business.

Click play above, and get the details on this very important difference.

IF YOU HAVEN'T JOINED OUR PRIVATE FACEBOOK GROUP YET,

The post Vanity vs Positioning appeared first on Authority Alchemy | Authority Marketing Tactics.

In this episode we have Ryan Stewman of HardcoreCloser.com joining us as a guest host.  He helps us dig into how anyone can become an influencer using social media.

We start off with Brian explaining Hollywood’s proven method of storytelling. Then, how you can apply this formula to turn yourself into the most fascinating person in your industry. 

Then Ryan digs into how he uses controversy to repel the people he doesn't want…and attract only those that he does.

So, if we could show you how to build rock solid trust and engagement that will be the foundation for…

… is there ANY REASON you wouldn't want to know about it?

Click play above and get ready to learn how you can do it too.

The post Becoming An Influencer On Social Media appeared first on Authority Alchemy | Authority Marketing Tactics.

If you thought Press Releases were dead because the SEO world pronounced them so when Google wiped out their strength as a source of backlinks, then you were probably never using them to their highest and most profitable effectiveness in the first place.

In the Digital Attention Span Economy, press releases have an entirely new power  that far surpasses just getting a temporary rank in the Big G.

We go over why the old way isn't worth your time anymore, why new method is so effective and how you can put one out today..even if you think you don't have anything to write about.

Click Play above and be ready to change everything you thought you new about press releases.

The post The New Way To Use Press Releases appeared first on Authority Alchemy | Authority Marketing Tactics.

While podcasts have been around for about a decade, there’s been a surge in listenership in the last couple years that’s getting a lot of attention from business owners, celebrities, advertisers, and consumers alike.

The percentage of Americans who have listened to a podcast in the past month has almost doubled since 2008, from 9% to 17% by January of 2015. The percentage listening in 2015 was up two points over 2014 levels (15%).

This increased popularity is fueling the increased desire of entrepreneurs and professionals to be on as many shows as possible.

So, how do you stand out to the show host, and get chosen to be a guest?

In this episode, we give you the “3 Golden Rules to Stand Out” that will make them choose you over 95% of everyone else.

We'll show you how to find the right show for you to be a guest, and then we'll show you the step-by-step method to create the pitch that gets you booked.

You will even get our secret weapon…FREE Radio & Podcast Interview Email Pitch Templateand a One Page Interview Prep Materials

This one page, plus the email template, is all you need to start getting booked on popular podcasts and radio shows as soon as this week.

RESOURCES

The post How to Stand Out & Get Booked on Radio and Podcast Shows appeared first on Authority Alchemy | Authority Marketing Tactics.

In today's episode we talk about how to write and publish a book that can help position you as an influencer for the Digital Attention Span Consumer using the One Problem-One Solution Book Formula…even if you aren’t a writer

We have a VERY different take on book publishing from all the “make money selling Kindle books on Amazon” hucksters.

For us, it’s not about writing a book to make a quick buck, or even so you have something to sell.  It’s about writing a book that sells you…as an authority and an influencer to your targeted prospects.

We go over how to choose the right topic, the structure of the chapters and the crazy-easy way to crank out the content.

Then we close it out with how you can self publish that book and get it in front of your prospects in less than 24 hours.

Click play above and get ready to nerd out with us!

Download the 60 Minute Authority Book Formula

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Are you trying to sell with your content..or are you trying to influence?

Now, we aren't talking about sales pages or sales emails…you should focus 100% on trying to close the deal in both those cases.

But, influencer content isn’t about creating an immediate sale, it’s about letting the right people find their way to your sales process.

When done correctly, the influencer content can create enough anxiety and curiosity to make your audience want to find out more from you.

In many respects, influencer content will stand out among the billions of pieces of content and words that are published throughout the internet.

And if you are the one creating it, you will be one of the leaders that we follow, trust, and ultimately help decide what will succeed or fail.

In this episode, we go over what influencer content is, and how to create it using 5 scientifically proven tactics.

Get out a pen and paper, then press play …your gonna want to take some notes.

Referenced Link:  Milgram Experiment

The post The Digital Attention Span Content Formula appeared first on Authority Alchemy | Authority Marketing Tactics.

Diamonds, a newborn baby, Spud Webb, dynamite…and even Tattoo from Fantasy Island.

Big things can come in small packages.

One of these things is the second “Pillar of Authority Marketing” known as micro-specialization.

Basically, micro-specialization is about offering  a very specific service to a very  specific sub-niche in your market, instead of trying to be the answer to everyone’s problem.

People are often worried that if they niche down the services they offer, then they’ll end up missing out on a lot of business.

But it's actually the exact opposite.

In this episode, we go over how micro-specialization comes into play in the digital attention span economy.

…and how this is starting to change the game for every entrepreneur already.

So, sit back, relax, and press the play button above to learn about one of the most powerful “small packages” you can use in your business.

The post Focus on Less to Influence More appeared first on Authority Alchemy | Authority Marketing Tactics.

What are some essential things you need to know before you can begin to influence?

First, you have to identify your perfect prospect.  Think less about who you've sold the most to, and more about who you have the most success in helping.

Next, you have to be able to concretely explain how they can achieve the outcome they want or need. Explain it like you are explaining it to a 10 year old.

Then, you need to determine if your perfect prospect is consciously aware that they want or need your solution.

Once you know this information about your Purchase Driven Prospects you can build your message to address the 4 Instant Influencer Triggers for the Digital Span Consumer.

Listen to this episode to learn what these 4 Instant Influence Triggers are, and how you can use them to become a powerful influencer in your market.

The post 4 Instant Influence Triggers For The Digital Attention Span Consumer appeared first on Authority Alchemy | Authority Marketing Tactics.