Authority Alchemy with Brian Horn and Jack Mize

In episode # 23, we are talking about how to tell a story with your content; whether it’s a blog post, podcast, speech, or a sales pitch.

We discuss how much detail you should add to each one of your stories and why. While it is important to use detail to help the audience relate to you, it IS possible to add to much unimportant detail and lose them to boredom.

You will learn exactly why it is crucial to share stories with your audience and what is important to focus on and what’s not.

On this episode we’ll share key tips that will help you tell interesting stories that will grab people’s attention and set you apart as an educator and an advocate in your niche. Also, don’t miss our roadmap to applying these techniques to your business.

People underestimate their ability to tell a story. You know more than you think you know.

The post How to Tell a Story appeared first on Authority Alchemy | Authority Marketing Tactics.

In this episode, we switch gears and discuss the most important, yet sometimes dreaded, part of any business…you guessed it, sales.

We'll talk about the role sales play in our everyday lives and why you love them or hate them.

We’ll break down sales into different types and explain how to apply authority to each one.

You will learn useful sales tips and strategies that make real sense and will get you the results you are looking for.

Get ready to discover the correct mindset and attitude to achieve increased sales and become a trusted educator and advocate today.

On this episode you'll hear priceless advice on how to break the never-ending cycle of “knocking on doors” and how to never get another dreaded “No!”

What are you waiting for?

“You're only as good as your weakest offer.”

Fiverr: http://www.fiverr.com

Seth Godin's book: Purple Cow: Transform Your Business by Being Remarkable

The post Selling with Authority appeared first on Authority Alchemy | Authority Marketing Tactics.

In Episode #21, we're going to start discussing the real cost of creating and establishing your authority.

We explain the two most valuable commodities in your life: time and money. Both of them are limited resources and both can have dramatic impact on your outcome.

We'll talk about how you can tell when you've made investment instead of an expense.

We'll also talk about why you should be shifting your focus from cost to value when evaluating worth.

This episode will teach you everything you need to know about what it costs to become that trusted authority in your field.

You're about to figure out everything it takes to become that educator and advocate for your audience.

Most people can tell you the cost of everything, but very few people can tell you the value.

Kevin Nations: http://www.kevinnations.com

Authority Engine: http://www.authorityengine.com

David Neagle: http://www.davidneagle.com

The post The Cost of Authority appeared first on Authority Alchemy | Authority Marketing Tactics.

In Episode #20, we're going to start discussing the differences between fast authority content and slow authority content.

We explain how fast authority triggers and slow authority triggers happen on a psychological level.

We'll talk about when you should be using fast authority content, and when you should be using slow authority content.

We'll show you how these different types of authority content integrate with social media, and what you can do to maximize your reach.

This episode will teach you everything you need to know about creating the right type of content triggers to establish yourself as that go-to authority in your field.

You're about to unlock the secrets to becoming that educator and advocate for your audience.

What are you waiting for?

Click PLAY above and let's start listening!

It's really the difference between the sizzle and the steak.

“Little Bets” by Peter Sims: http://www.amazon.com/Little-Bets-Breakthrough-Emerge-Discoveries/dp/1439170436

“Lean Startup” by Eric Ries: http://theleanstartup.com/

The post Fast Authority vs. Slow Authority appeared first on Authority Alchemy | Authority Marketing Tactics.

In this episode of Profiles of Authority, we talk to David Neagle.

David Neagle is known as the Million Dollar Income Acceleration Mentor and Best Selling author of The Millions Within.

David teaches entrepreneurs and commission-based sales professionals how to quantum leap their current incomes past the 7-figure income level, often in less than 12 months.

As a world-class speaker, sales trainer, and success-mindset mentor to some of the globe’s top CEOs, David also privately mentors big decision-makers in their pursuit of quantum success and peace of mind.

We go into detail about his process for moving people from the high five-figures/low six-figures to the elusive seven-figure income.

David drops some serious gold during this interview, so grab a pen and paper, and listen right now.

For more information on David, or to get access to his 3-part training, “Blind Spot Breakthrough” go to DavidNeagle.com

The post David Neagle Reveals The Secret of Quantum Success appeared first on Authority Alchemy | Authority Marketing Tactics.

In Episode #19, we're continuing our Authority Content series by detailing exactly how you can add authority to your content.

We explain how to make the core focus of your content really becoming the educator and advocate for your audience.

We'll talk about how to use a “humble brag” in your content to build your authority.

We'll show you why you should be cross-promoting your content and what you can do to make that happen.

This episode will give you everything you need to create a web of authority that your audience can become tangled up in.

You're about to unlock the secrets to becoming that trusted authority in your field. 

What are you waiting for?

Click PLAY above and let's start listening!

It's really the cross promotion that creates a web of authority.

This week's Authority Hack is a humorous way to build your authority. We'll teach you how you can make “celebrity” associations work for you. Now you can make your audience laugh, and trust your authority along the way.

Here's a sample of what you can do for $5:

5 Keys to Develop Your Own Microspecialization: http://authorityalchemy.com/5-keys-to-develop-your-own-micro-specialization/

Anatomy of an Authority Press Release: http://authorityalchemy.com/anatomy-of-an-authority-press-release/

Fiverr: http://www.fiverr.com

The post Adding Authority to Your Content appeared first on Authority Alchemy | Authority Marketing Tactics.

In Episode #18, we're continuing our Authority Content series by  laying out a mindmap (download it here) on how to claim your authority through re-purposing content.

We actually get into the tactical side of what to do with it, where to put it, and how to use it.

We'll put together a battle strategy for your content creation that will really make the most of everything that you create.

We'll even show you, step-by-step, how to use curiosity, anxiety and desire to get people to search out find out more about you.

This episode will give you a veritable road map to branch out and become the educator and advocate that your audience needs.

You're about to unlock the secrets to becoming that trusted authority in your field. 

What are you waiting for?

Click PLAY above and let's start listening!

“Authority isn't about sales or marketing, it's about positioning”

This week's Authority Hack is the number one most effective way to re-purpose content.

We'll teach you the best way to create your very own ebook!

Now you can become that trusted authority you've been striving to be.

Authority Content Mindmap (optin required)

SlideShare: http://www.slideshare.com

LeadPages: http://www.leadpages.com

AWeber: http://www.aweber.com

SoundCloud: http://www.soundcloud.com

James Schramko: http://www.superfastbusiness.com

Iwriter: http://www.iwriter.com

The post The Authority Content Mindmap appeared first on Authority Alchemy | Authority Marketing Tactics.

In Episode #17, we're continuing our Authority Content series by giving you the secrets to re-purposing your existing content.

You'll find out the secret to “The Content Hat Trick”, by learning how to create content that you can use in at least three different ways.

We'll even tell you the four things you should always be keeping in mind throughout the creative process.

To top it all off, we'll explain why you should be giving people the information they need, instead of the information that you think they should need.

This episode will give you everything you need to start producing multi-faceted, engaging content that will really go a long way in developing that relationship of authority with your audience.

You're about to find out everything there is to know about creating content that will position you as an educator and advocate for your audience.

What are you waiting for?

Click PLAY above and let's start listening!

“So many people put the mountain in front of themselves and that's really where the big obstacle is. “

This week's Authority Hack is one of the cornerstones of content re-purposing.

We'll teach you how to re-imagine your audio content in literary form.

Now you can branch your authority out in every possible direction!

Perry Belcher: http://www.perrybelcher.com

SpeechPad: http://www.speechpad.com

If you like the show do us a HUGE favor and leave us a rating and review on iTunes (Here's How)

The post The Content Hat Trick appeared first on Authority Alchemy | Authority Marketing Tactics.

In Episode #16, we're kicking off our Authority Content series by going into great detail about how you can put yourself out there as an educator and advocate for your audience.

We'll explain how to develop your authority avatar and project your voice in a way that is consistent with your message.

You'll also find out about the power of dissecting your content strategy into one problem with one solution and how to tackle it.

On top of that, we'll teach you how you can re-purpose content in so many different ways to solve your audience's problem.

This episode will give you the ammunition you need and provide clarity that will allow you to produce content based on what you discover about yourself.

You're about to learn everything you need to speak to your audience on their level and cement yourself as the go-to authority in your field.

What are you waiting for?

This week's Authority Hack is a powerful way to make the web work for you.

We'll teach you how to connect and strategically update from all of your social sites.

Now you can develop your avatar and project that voice of authority loud and proud!

Episode 09 – Which “Authority” Are You?: http://authorityalchemy.com/authority-mindset-which-authority-are-you/

Jason Fladlien: http://jmflad.com/

Perry Belcher: http://www.perrybelcher.com

Dave Ramsey: http://www.daveramsey.com

If This, Then That: http://www.ifttt.com

Spreaker: http://www.spreaker.com

If you like the show do us a HUGE favor and leave us a rating and review on iTunes (Here's How)

The post Going Beyond the Logos: How to Develop Your True Authority appeared first on Authority Alchemy | Authority Marketing Tactics.

In Episode #15, we delve into the impact that your environment and surroundings can have on your outlook, and how that can affect your success and well being.

We'll explain how to systematically recognize and eliminate the toxic people in your life and replace them with positive influences.

You'll also learn how the wrong media can create a negative environment, and how to replace negative media with positive, motivational information.

We'll teach you how the importance of disconnecting, and how doing less can actually create more results than overworking yourself through exhaustion.

This episode will give you the know how to change your outlook exponentially by creating an incredibly powerful and positive environment to foster your authority.

You're about to learn everything you need to maximize your potential and become the expert that you can be.

What are you waiting for?

Click PLAY above and let's start listening!

I make more money by doing less work.

This week's Authority Hack is a powerful way to build trust in your prospects.

We'll teach you how to borrow credibility from your clients by adding their logos to your own site.

Now the influence of your authority will be broadcasted for anyone to see!

“The Four Hour Work Week” by Tim Ferriss: http://www.fourhourworkweek.com

The Pomadoro Technique: http://www.pomodorotechnique.com

If you like the show do us a HUGE favor and leave us a rating and review on iTunes (Here's How)

The post The Environment of the Authority appeared first on Authority Alchemy | Authority Marketing Tactics.